Rolex Newsletters

Q1 - 2012

The market for pre-owned Rolex watches continues to grow with demand for certain models exceeding supply.  Rolex introduced the Sky Dweller ( the first Rolex with an annual calendar ) with the first two presented to Roger Federer and Tiger Woods. ( I guess I didn’t make the list )  Asia and Hong Kong are still bright spots for all luxury goods including Rolex watches while all of Europe has really cooled off considerably by the slowdown in the economy and the economic austerity programs. The Rolex Submariner Ceramic and the Rolex Deep Sea are still in short “pre-owned” supply with more buyers than sellers. 

Most Pre-Owned Rolex watch models are still hot and in short supply with few exceptions.  At the top of the "demand" list is the Deep Sea and Sea Dwellers. We can't keep them in stock as they sell sometimes within hours of posting. As always,  all Submariners continue to do well maintaing their position as one of the most sought after luxury watches on the market.  Some late model Submariners have seen recent spikes in value. The GMT Master II with the Pepsi bezels are also becoming hard to keep on the shelves, while the Yacht-master market has seen a softening of demand.