(800) 494-3708 15176 Goldenwest St Huntington Beach, CA 92683


Bob's Watches Fall 2011
Bob's Watches Fall 2011
What's Hot | What's Not


Markets are hot for recent model Rolex watches including the Datejust II, Deep Sea Dweller, Ceramic Submariners and white gold Submariners. Keep an eye on celebrities such as Heidi Klum and Victoria Beckham for an idea of other hot Rolex trends, as their and other celebrities’ fashion choices can measurably affect demand. Markets are soft right now for Ladies’ models and watches with Jubilee bands, two-tone as well as stainless steel.





So What's Driving Prices?

Two distinctly different factors are driving the prices of luxury watches right now. The most powerful is an overall growth in luxury markets worldwide, particularly China and Asia, and those markets’ demand for fashionable goods.

In spite of – or perhaps because of – uncertainties in the stock market and other economic trends, many newly-wealthy and established  luxury consumers view name brand design products from Prada, Rolex, Gucci, Hermes, LVHM Moet Hennessy, Louis Vuitton, and others as worth owning not just for their intrinsic value, but as financial investments.

In Hong Kong especially, perennially fashionable Rolex watches are in huge demand. That demand is on the rise; people are lining up around the block to spend upward of six figures on Rolexes. Asia is a fertile spot for new wealth, so some regions are selling Rolex watches much like Americans sell iPads or iPhones. 

Another price driver is the rising price of gold. It has especially affected the all-gold 18 k Submariners of yellow gold as well as white and yellow gold.  


New At Bob's
June 2011 Bob's Introduces Free Rolex tools!
July 2011 Bob's restuctures homepage layout
July 2011 Bob's Uplpads a Used Rolex Price List
August 2011  Bob's reaches 2,000 fans on Facebook!

"A watch is as much a part of a man's or woman's wardrobe as and istrument for measuring time" - The Story of Rolex (1964).

Bob's Watches Fall 2011

As gold soars toward $2,000 an ounce, some owners of these watches are briefly considering the possibility that their Submariners might be worth more melted down. However, experts wisely point out that no one’s ever seen a bar of gold at Sotheby’s priced at $1 million – but people have seen an all-gold Rolex at the famous auction house for $1 million.

This also relates to the investment value of Rolexes as a price driver: markets for gold and stocks fluctuate considerably day to day, while Rolex’s most popular models such as the Submariner enjoy steadily gradual increases in value. As more people recognize this, demand for the watches rises, and so do their prices.



Rolex in everyday fashion.

  • Women continue to wear men’s Rolex watches more and more especially in the European countries.
  • Rolex fans all over the world are choosing to interchange dials and bands with bright aftermarket pieces.
  • Rolex fans are becoming younger and younger- there is a overwhelming growth in the "Young Rolex Community". Rolex isn't your Grandfather's watch anymore.


Bob's Watches Spring 2011
Bob's used Rolex inventory updates daily.

While markets are soft for Rolex DateJusts with Jubilee bands, as well as for Yachtmasters, experts say there’s no predicting where those markets will go.

There is no shortage of Men’s and Ladies’ DateJusts with Jubiliee bands in the pre-owned Rolex market. Some Rolex dealers have stopped altogether buying condition-4 Rolexes with Jubilee bands. Bob’s Watches continues to buy them, but has adjusted its prices accordingly.


Bob's Watches Spring 2011
Want to sell your Rolex?
  • Visit the "sell Rolex" Page
  • Fill out the form or call 1-800-494-3708
  • Once a price range is agreed upon, Bob's will send you, postage USPS box
  • Place your pre-owned Rolex in the box and mail it back to us
  • Once it arrives and its condition is verified, you receive payment


15182 Goldenwest Street Suite 105

Huntington Beach, CA 92683

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