2013 marks the National Geographic Society’s 125th anniversary – and it’s not just the society that has been pushing boundaries, testing theories and exploring the Earth. Rolex has been there every step of the way too.
Here are some of the biggest moments in exploration history – how many did you know?!
1947 – Breaking The Sound Barrier
No one could deny that Chuck Yeager is a modern-day action man. Back in 1947, he set off in a fixed-wing aeroplane to attempt to break the sound barrier, and see if humans could survive the force.
He was a legend among WWII fighter pilots for flying the X-1, and inspired a new generation 50 years later in an F-15 fighter jet. Chuck is now an Aviation legend, and his achievements inspired the GMT-Master II Rolex collection.
1953 – Rolex Climbs Everest
Sir Edmund Hillary and Tenzing Norgay are well known for their first ascent of Mount Everest, but did you know that they were wearing Rolex watches?!
The climb’s success was the inspiration behind the Rolex Explorer, which has quickly become the preferred watch among mountaineers.
1956 – Rolex engineers the Milgauss.
It’s no wonder that this watch is known for it’s impeccable time keeping, after it became the first watch to be tested at CERN, the world’s biggest particle physics laboratory.
1960 – The Deepest Ocean Descent
Rolex watches aren’t just perfect for climbing up, as a Rolex Deep Sea Special proved in 1960, when it descended into the deepest depth of the Ocean.
The Rolex Deepsea Challenge watch was designed 52 years later, and accompanied James Cameron’s historic solo dive into the Mariana Trench.
2007 – Mapping Climate Change
Alain Hubert travelled to North Greenland in 2007, accompanied by a trusty Rolex, to map changes to the Artic ice. Where previous explorers had recorded thick ice for miles, Hubert found thin, broken ice, and the lapping sea. It took 106 days for Hubert and his partner Dixie Dansercoer to find a new route across.
Feeling inspired? Wherever you explore, a Rolex is the perfect companion, offering style, reliability and an action-packed history. So now all that’s left to ask is:
Where will you go?
About Paul Altieri
Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.
