There are a few reasons as to why you can both find your dream Rolex and/or gain top dollar on a pre-owned Rolex:

• Challenging Economy. The current economy has inspired many Rolex owners to sell their watches and gain instant cash to pay their bills.
• Precious Metals Prices. Gold and silver prices have soared over the past year and Rolex owners have capitalized on them by selling their watches.
• Pre-Owned Rolex Inventories Up. It is possible to find your dream Rolex in mint condition due to the increase in broker inventories. After a bit of research, it is possible to find amazing prices on used Rolex. You may even find that you can afford a much more luxurious model when you buy pre-owned.

Tips on Getting the Best Deal on a Pre-Owned Rolex
Before making the decision to purchase a used Rolex, it is important that you do your research. Know exactly what models you are looking for and price them out based on their features including year produced, bracelet type, jewels, bezel, color, and movement type. When you have set your price and know your budget, don’t be afraid to bargain!

Tips on Gaining the Most Cash for Your Rolex
The key to selling success is to fully understand the worth of your watch before engaging a broker. To accomplish this, you can utilize the Internet and/or gain an appraisal from a watch or jewelry store. Your research should also include knowing exactly which features your watch includes such as bracelet type, jewels, movement type, and more. Additionally, you should know if your watch is considered a collector’s item – the rarer your watch, the greater its value!

It has been said time and time again that Rolex watches are solid investment. Whether you are going to purchase or sell a used Rolex, you are sure to benefit!

-  Rolex has been making high quality, high fashion luxury watches now for many decades.  The name itself has become the ultimate symbol of precision and style for both men and women.  Some say the Men’s Rolex Submariner is the best model and everyone’s top of the list favorite.  Others say it is the quintessential GMT Master or the ever popular DateJust.  So what’s your favorite Rolex watch model?  Send us your comments below, we would love hearing from all of you.  I have my own prediction on what model will win….but i do not want to influence the results.

• Rolex Submariner      -    Rolex has been making this handsome iconic model since 1953 – it remains very popular today.
• Rolex GMT Master    -    The Rolex GMT has been a best seller over the years with both the pepsi and coke bezel inserts colors.
• Rolex DateJust           -     Have you seen the new DateJust II?  It has instantly become a big hit for Rolex with its extra size 41 mm case.
• Rolex President     -  Despite the strong popularity of Rolex Sport models, this elegant model endures the test of time.
• Rolex Sea Dweller Deep Sea     -   The recent launch of the new Deep Sea has helped keep this model at the top of the list.
• Rolex Yachtmaster     -  They have done it once again with the new Platinum and Stainless model.  Enough said here.
• Rolex Daytona    -  There is not much that needs to be said in support of this model being everyone’s favorite Rolex model.
• Rolex Explorer    – This classic model is ideal for both dress and casual.
• Rolex Milgaus     -  The collectable Green Milgaus is arguably one of the best designed models Rolex has ever created.
• Rolex Air King    -  Timeless beauty.

Please send us your comments today.

Have you gotten a glimpse of a Rolex GMT Master II and wondered what inspired Rolex to develop such high-tech marvel? It all began when the Pan-Am company decided to find an inspired watch capable of displaying multiple time zones simultaneously. Their dream watch would allow for their dedicated pilots as they made lengthy transatlantic crossings.

Rolex was more than happy to take on the challenge and brought the Rolex GMT to market. Upon its release, not only were Pan-Am pilots blown away by the elegant, yet amazingly useful watch, NASA and the US Air Force pilots decided it was perfect for their daring adventures.

Avid travelers then jumped on-board when it was scientifically discovered that being able to view both their home and local times helps lessen the jetlag effects. Plus, a new or used Rolex GMT is perfect for other adventures such as diving and sailing – and it looks great in the office boardroom!

The first Rolex GMT model (ref. 6542) was released in 1954 and featured a stainless steel bracelet. In 1964, the watch was featured in the James Bond movie Goldfinger, as warn by one of the key villains.

In 1959, the second version of the Rolex GMT was officially released. This version of the classic is one of the most popular vintage watches in history. Each day numerous Rolex fans search for the pre-owned Rolex GMT, which can be quite difficult to track down.

When 1980 rolled around, Rolex updated the watch with an all-new movement and glossy dials. Noted as the 16750, it was only in production through 1988, which limited the amount of Rolex GMT’s produced and resulted in it growing into an esteemed collector’s piece.

The following years saw the watch go through several changes until it evolved into the Rolex GMT-Master II, which is more elegant and refined. Today, the timepiece is still loved by those who love to travel and adventure their way through life.

Looking for a used Rolex GMT? All you need to do is locate a certified, pre-owned Rolex buyers and you are sure to find what you are looking for!

The following are attributes that are shared by the majority of Rolex watch wearers:

• Risk Takers – Most Rolex owners like to live on the edge in one way or another. Some choose to take risks in their careers and business by starting a company or investing in cutting-edge technologies. Others like to push their adventurous sides to the limit by exploring the planet, sailing the roughest seas, or perfecting their favorite athletic games and competing professionally.
• Freedom Seekers – To the Rolex enthusiast, there is usually nothing they crave more than freedom. There is nothing that drives them battier then living someone else’s dreams.
• Supreme Focus – The Rolex wearer tends to be extremely focused on a task at hand or long-term goal. They realize that in order to get anywhere in life, they must spend a concerted amount of time focusing on the chores at hand. They know that taking their eye off the ball will keep them from attaining their goals.
• A Great Eye for Detail – There is a reason many of the world’s most detail oriented men and women sport new and pre-owned Rolex. One has to look no further than the fact that Rolex is officially worn by the likes of Yo-Yo Ma, Placido Domingo, Tiger Woods, US Presidents, and others who have made amazing contributions to the world. They tend to know superior quality when they see it!

There truly appears to be two kinds of human beings: Those who believe they are capable and worthy of attaining their goals and others who question. A Rolex owner has most likely bucked the system and believes that anything is possible with hard work. This is why you may have found yourself staring at a person sporting a Rolex and noticed there is something special about them.

Have you been considering purchasing a Rolex for yourself? This is a definite possibility in today’s world, as there are numerous Rolex buyers in Huntington Beach and all throughout the United States to be found at amazing price points. It is more than possible to find barely worn used Rolex with their original boxes and warranties. The sky is the limit!!

1. Used Rolex Explorer Men’s–This refined, yet versatile watch features a stainless steel bracelet and classic black dial. It is ideal for those looking to adventure their way through life, while appearing polished in the boardroom.  Perfect for use while diving, swimming, skiing, sailing, and more
2. Used Men’s Rolex Oyster Perpetual DateJust 116233 – There are few Rolex watches more elegant than this puppy. It is graced with a handsome two-tone bracelet made of steel and yellow gold. The watch also features 31 jewels, automatically winds, and is waterproof. The DateJust has long been a favorite for presidents, statesmen, and celebrities around the world.
3. Used Rolex Ladies Oyster Perpetual – This beauty is one of Rolex’s signature creations, which often features that unforgettable stainless steel and gold bracelet and champagne dial. It is automatic winding, often includes jewels, and is available in multiple face colors.
4. Men’s Used Rolex Zenith Daytona Cosmograph 16518- There are very few Rolex watches that turn heads the same way as this classic. It was specifically designed to measure time and includes what is known as a sweep second hand. You can choose from a number of dial colors including champagne, mother of pearl, and blue.
5. Men’s Used Rolex Submariner 16613 – The Rolex Submariner is an amazing creation originally developed for submarine crews as they navigate through the ocean depths.  There are many watch options that come along with this model; however, one of the most popular features is a two toned stainless steel and gold bracelet and sapphire/diamond dial. You won’t want another Rolex watch model if you are a diver!

There are many more pre-owned Rolex watches to choose from on the market. Much of this has to do with the current economy, as many have needed to gain access to cash. If by chance you are looking to sell Rolex for cash, now is the perfect time to sell for top dollar.

To find the perfect Rolex or to sell Rolex watches in Huntington Beach, visit our store in Orange County.

The following are 5 reasons as to why a pre-owned Rolex is the perfect gift for the holidays:

• Amazing deals. Because of the increased quantities of watches sold in the face of a challenging economy, there are a wide variety of used Rolex out there. Do your research and will be sure to find the perfect model.

• Get more watch for less money. Instead of buying a low-end model brand new, it is possible to spend the same amount for a much more valuable model. Purchasing used Rolex brings pricing down on many models by nearly 70 percent. When you purchase a new Rolex, its value is immediately diminished, which makes buying a pre-owned model an intelligent decision.

• Certified Rolex. Many fear that by purchasing used they will fall prey to buying a Rolex that isn’t authentic. A growing number of used dealers only accept certified Rolex and will provide you with both valid certification and the original box. Make sure when dealing with brokers that they provide proof of authenticity for all watches you consider.

• Wise investment. Used Rolexes are an amazing investment in today’s world. As described above, when buying new a watch’s value falls the minute you walk out the door. Purchasing a pre-owned Rolex provides an instant investment that will continue to gain in worth as precious metals prices increase in the near future.

• Just like new. Once you begin your search for a used Rolex, you will be amazed at how many are practically like new. The reason for such quality is because historically most Rolex owners treat their watches with the utmost care, while others have held theirs as investments and barely worn them before selling to a broker.

The sky is the limit when searching for a Rolex as a holiday gift! The secret is to find a Rolex buyer or dealers that you trust. Wishing you and yours a beautiful holiday season!

It has been rumored that Caroline’s father John F. Kennedy was also a fan of Rolex and wore a famed Rolex President on a regular basis. In fact, it has been purported that JFK’s President sold for $120,000 in 2005. The used Rolex watch came with an inscription on its back that read “Jack, with love as always from Marilyn, May 29^th, 1962.” It is assumed that the watch was given to him by his mistress Marilyn Monroe.

To further the story, sources have revealed that Marilyn gave the Rolex Day-Date to JFK on the day she sang her unforgettable rendition of Happy Birthday at a Madison Square Garden celebration. When the Rolex was sold at auction it also came with a poem that was found in the case, which read: “Let lovers breathe their sighs and roses bloom and music sound. Let passion burn on the lips and eyes and pleasures merry world go round. Let golden sunshine flood the sky and let me love or let me die.” It is assumed that Marilyn wrote this poem and provided it along with her generous present.

Beyond JFK, there have been several presidents who have been known to wear Rolex including Gerald Ford, Dwight Eisenhower, Bill Clinton, Ronald Reagan, George Bush, and Jimmy Carter. A few have been rumored to have received their watches as presents, while others bought their favorite model.

The above story and the presidential connection with Rolex reveal that the brand has long been considered an ultimate gift and prize by the world’s most influential men and women. The beauty of today is that Rolex continues to craft amazing watches that retain their value for decades. Purchasing pre-owned Rolex is a great idea for those looking to take pride in their beautiful timepiece. Used Rolex Huntington Beach is the perfect place to start for presidents in training.

Recently, Caroline Kennedy visited the White House and met with First Lady Michelle Obama for the 50^th anniversary of the Whitehouse Historical Association. While there Caroline was seen sporting a 34mm Ladies two-tone Rolex Datejust with Jubilee bracelet. The watch’s elegant simplicity coordinated beautifully with her classic black dress.

It has been rumored that Caroline’s father John F. Kennedy was also a fan of Rolex and wore a famed Rolex President on a regular basis. In fact, it has been purported that JFK’s President sold for $120,000 in 2005. The used Rolex watch came with an inscription on its back that read “Jack, with love as always from Marilyn, May 29^th, 1962.” It is assumed that the watch was given to him by his mistress Marilyn Monroe.

To further the story, sources have revealed that Marilyn gave the Rolex Day-Date to JFK on the day she sang her unforgettable rendition of Happy Birthday at a Madison Square Garden celebration. When the Rolex was sold at auction it also came with a poem that was found in the case, which read: “Let lovers breathe their sighs and roses bloom and music sound. Let passion burn on the lips and eyes and pleasures merry world go round. Let golden sunshine flood the sky and let me love or let me die.” It is assumed that Marilyn wrote this poem and provided it along with her generous present.

Beyond JFK, there have been several presidents who have been known to wear Rolex including Gerald Ford, Dwight Eisenhower, Bill Clinton, Ronald Reagan, George Bush, and Jimmy Carter. A few have been rumored to have received their watches as presents, while others bought their favorite model.

The above story and the presidential connection with Rolex reveal that the brand has long been considered an ultimate gift and prize by the world’s most influential men and women. The beauty of today is that Rolex continues to craft amazing watches that retain their value for decades. Purchasing pre-owned Rolex is a great idea for those looking to take pride in their beautiful timepiece. Used Rolex Huntington Beach is the perfect place to start for presidents in training.

Nearly 40 years after the James Bond movie that saw “Mr. Big” Kananga try to flood the US mainland with heroin and 007 save the day, the beautiful watch includes Roger Moore’s signature on its back. It also boasts of a built-in buzz saw bezel, high-intensity magnetic field generator, and oversized crown.

Whoever decides to purchase this beauty is advised that the watch isn’t bulletproof and it isn’t capable of unzipping a dress, as featured in James Bond. Beyond the movie, the watch has been a favorite for use in land and sea adventures, while handling minus 45 degrees and deep seas dives like a pro.

The winner of the Christies auction will also receive the watch’s original concept drawings by famed designer Syd Cain, along with two framed pictures of Roger Moore sporting 5513 Submariner in 007 scenes.

In the case you can’t afford to bid on the exact watch, you may be excited that you can find new and pre-owned Rolex with similar feature sets. You will be amazed at how much you can save when you buy used Rolex watches from a trusted broker.

When you put on your first Rolex watch, you just may find yourself as inspired and powerful as James Bond while racing down the road, sailing the open sea, diving the Red Sea, or engaging in a life changing business meeting.

Want to take part in the Christie’s auction? It will occur next month! Visit the Christie’s Website for more information. If you miss out on the bid, you can also locate a Rolex exchange for the same model at a much lower price.

Good luck in finding the new or used Rolex that brings out the James Bond in you!

Before the world knew it, the Day-Date became Rolex’s premiere watch sported by the likes of government leaders, entrepreneurs, athletes, musicians and artists. It has even been rumored that the watch became the President after Dwight Eisenhower began wearing one. However, fact-checkers have revealed that this rumor is false and he actually wore a normal DateJust. It has however been proven that the likes of Presidents Kennedy, Johnson, Ford, Reagan, Nixon and Roosevelt were proud wearers of the Day-Date.

To accommodate the unique tastes of its customers, Rolex has offered a wide variety of Day-Date models. It is possible to find new and used Rolex Presidents in yellow gold, pink gold, white gold and platinum. Some models are quite basic, while others include intricate designs with diamonds and other precious stones. Rolex watch aficionados often search for older models that were a bit bulkier than today’s sleek models.

In 1972 Rolex added a new feature to the President Day-Date. The technology allowed for wearers to stop the second hand if he or she wanted to reset the time to fit another more accurate source. Later in the 70s, the Day-Date added the “Quick Set” feature. This feature allows for a button to be easily pulled out to readjust the date, rather than having to turn the entire crown several times.

New and pre-owned Rolex President Day-Date owners also tend to be thrilled when they discover they can swim and dive with their elegant watches. Early President Day-Date models can be taken to depths of 165 feet (50 meters) and newer models up to 100 meters deep.

No matter which Day-Date model one wears, he or she can revel in the fact they are wearing a piece of Rolex history. If you are looking to buy a used Rolex watches, you may want to consider purchasing a “President” for yourself!

It is rumored that Tiger’s Rolex contract is slated for more than five years. The full terms of his contract are yet to be disclosed. Rolex shared that they are thrilled to have the famed golfer be a part of their family for years to come and are paying tribute “to the exceptional stature of Tiger Woods and the leading role he plays in forging sport’s global appeal. Rolex is convinced that Tiger Woods still has a long career ahead of him, and that he has all the qualities required to continue to mark the history of golf.

The announcement was made by Tiger’s agent Mark Steinberg of Excel Sports Management at the Frys.com Open in California. The tournament is Tiger’s return to the PGA Tour, since a recent break. It is estimated that the Tiger Woods brand is still worth approximately $55 million per year.

Golf enthusiasts are currently flocking to see him play. In fact, Golf.com has reported the Frys.com Open has sold more than three times the number of tickets sold last year for the same tournament.

“This makes a big statement,” Steinberg said. “I think this shows me where people are with Tiger Woods.”

Steinberg also shared that he has other deals lined up for Woods after losing lucrative contracts with Accenture, Gatorade, Gillette and AT&T. It is speculated that his first deal may surround a Wood’s branded golf bag and his second may be with Fry’s Electronics.

It has not yet been revealed which Rolex model Tiger will sport. Once it is determined, sales on new and used Rolex for that particular model are expected to see a healthy boost. Most likely he’ll be choosing between the Rolex Submariner, Rolex Explorer or Rolex Datejust.  Stay tuned to find out which one he’ll choose!

New and used Rolex Explorers were developed to withstand temperatures between -20C and +40C without harming its integrity. Rumor has it that the Explorer was designed for the likes of Edmund Hilary and Tenzing Norgay, the first to summit Everest in 1953. Rolex officials have debunked this theory, stating the watch was in development at a much earlier time.
Rolex didn’t think new and pre-owned Explorers would become as popular as they have been over the years. Thus, the company only launched the Explorer with two theme variations including the “Air King Explorer” and the “Dress Explorer.” They variations came with white and black faces and were sold primarily in North America.

Ten years following the watch’s conception, a new version of the Explorer was shared with the world. It boasted of 1560 caliber movement. New and used Rolex fans were so thrilled with the product release that it wasn’t updated until 1989. The main difference between this model and the first was a dramatic change in movement and an elegant oyster bracelet.

Explorer I enthusiasts were quite upset when in 1989 it was announced the Explorer wasn’t being manufactured any longer. What Rolex wasn’t telling the public is that a new and exciting Rolex Explorer II was in the works. Model 14270 was brought into existence and sported a brand new case, flawless dial, newly conceived watch movement and upgraded sapphire crystal glass. The Explorer’s beat was upped to 3000 caliber and was smoothed out considerably.

Today, the Explorer is as beautiful as ever. If you have an affinity for a Rolex Explorer, you are sure to find a great deal at a leading online Rolex Exchange. It has been reported that by simply placing an Explorer on your wrist, your adventurous side is sure to emerge!

Grammy Award winning singer Michael Buble prefers the classic Oyster Perpetual Rolex Datejust. It’s his choice because the watch is timeless, elegant and oh so classy. The watch was introduced in 1945 and the first to boast of the date on the watch dial.

Internationally acclaimed tenor Jonas Kaufmann is a fearless performer and the possessor of a Day-Date. A new or pre-owned Day-Date is luxurious and sleek. Kaufmann prefers the 41mm model in platinum because of its rich elegance.

Famed, Grammy Award winning cellist Yo-Yo MA loves to wear the same exact watch as Kaufmann because of its flawless beauty. He is a humble, endlessly talented and graceful man. He feels that the Day-Date reflects his personality, while inspiring him to constantly innovate.

Placido Domingo, the world’s leading tenor, is a master at discerning quality. This may be why he agrees with Jonas Kaufmann and Yo-Yo MA as he wears his platinum Rolex President Day-Date with pride.

If you are yet to hear the music that results from the flying fingers of pianist Yuja Wang, you should make it a point to listen. The 24-year-old performer has selected the Datejust Lady 31 as her favorite Rolex. Its 31mm band, classic face and scattered diamonds make the watch stand out as she wears it on her slim wrist.

Last, but definitely not least, Diana Krall sings the blues while wearing a Lady-Datejust Pearlmaster.  She wears her gold banded, diamond rimmed, black faced Rolex with pride because of its classic elegance. New and used Lady-Datejust Pearlmasters have been coined “the ultimate symbol of femininity,” which Krall also embodies.

New and pre-owned Rolex definitely have a way of inspiring greatness from their wearers. It’s also true that the famous are amazing brand ambassadors who inspire their fans to buy Rolex. We’ll continue to unveil watches prized by the rich and famous…stay-tuned!

Rolex put on their thinking caps and worked to develop a watch that would exceed their needs. In 1967, the company released the Rolex Oyster Perpetual Sea-Dweller Submariner 2000. The watch can be used at depths of up to 2000 feet! To accomplish this feat, Rolex had to increase the thickness of the crystal to protect the watch face.

Later models incorporated a few amazing features including the helium escape valve for saturation diving. Helium escape values are essential when divers spend prolonged hours at great depths. Because helium atoms are ultra-tiny, they can easily enter a watch. Rolex’s helium escape valves are spring loaded to release helium and other gases so the crystal doesn’t crack due to pressure.

As time progressed, Rolex upped the ante by releasing the Sea-Dweller Submariner 4000 that can be taken down to 4,000 feet!

The Sea-Dweller is a perfect example of how Rolex takes the art of watch making to another level, by trying to solve problems faced by professionals and adventurers from all over the world. If you are thinking of purchasing a used Rolex, the Sea-Dweller is one that you should surely consider. It’s rugged, yet classy design is perfect for life in the sea, at the office, or on the town. The beauty of such a watch lies in its rich history and unparalleled quality. You won’t be able to leave home without your pre-owned Rolex watches!

• Ladies Rolex DateJust Pearlmaster: Beginning with the ladies, we thought we’d start with the new or used Ladies DateJust Pearlmaster. This elegant watch is noted as “the ultimate symbol of femininity.” Its sleek and refined design says that its wearer seeks a comfortable and beautiful, yet adventurous life. She loves to travel the world, read a good book, and sip amazing wines.
• Yacht-Master: The Yacht-Master’s wearer tends to seek out adventure no matter where he goes. Whether on a yacht, scuba diving in an unforgettable reef, or skiing down a snowy mountainside, he is always on the lookout for a new and exciting way to enjoy planet earth. Of course, there are several models of new and used Yacht-Masters from which to choose – they tend to each say something different its owner. From all silver-platinum to yellow gold, some wearers prefer to understate while others prefer a little bling.
• Milgauss: The exquisite Milgauss tends to be most loved by those with a passion for the world of science and discovery. Introduced to the market in 1956, it was designed to withstand magnetic fields of up to 1,000 gauss. Its wearer usually is rather brilliant, yet humble. New and used Rolex Milgauss have fine lines and are defined by refined elegance.
• Daytona: As you may have guessed it in accordance with its name, the Daytona tends to be a favorite of car-lovers throughout the world. New and used Rolex Daytona watches were introduced in 1963 and designed to meet the needs of top race-car drivers. Watch out for Rolex Daytona wearers because they tend to like to drive in the fast lane!

It’s quite a fun study to see what a Rolex says about its owner. Each watch is highly unique and tends to inspire different emotions and energy from those who decide to become their owners. Entire books could be written on this subject!

Some things can go perfectly together, and this Rolex Daytona plus this J.Crew suit seem to be a match made in heaven! Whats your favorite thing to wear with your Rolex watches?

The amazing thing about today’s economic trends is that precious metals, diamonds and other stones are becoming more and more valuable. With gold prices now over $1800, silver around $40 and platinum over $1800, one can see the value of a Rolex developed with top quality precious metals. Once a pre-owned Rolex or a brand new one is purchased, you can own it for years and still gain top dollar by selling.

In searching for the idea Rolex to meet your needs and making a powerful investment, it would be a good idea to choose a watch with a gold or platinum band. Both metals are predicted to rise in value over the coming months, thus it is wise to stick with new or used Rolex Datejust with a yellow gold or steel & white gold band.

Another great investment is a new or pre-owned Submariner Date with a yellow gold or white gold band. The Submariner Date is idea for those who enjoy sporty elegance and high functionality. Diving up to 660 feet under the sea is acceptable to this much loved Rolex!

The investment of all investments is a new or used Rolex President watch. You can choose from a variety of materials for the Rolex President such as 18k Rose gold with a diamond dial, Gold Day-Date and more.  It is quite amazing as to how the President’s value holds. For instance, a Pre-owned Men’s Rolex President with 18k Gold and Diamond Dial can be sold to a dealer for $15,000 and higher!

As you search for your first or next new or used Rolex watch, make sure that you look at it from an investment standpoint. Choose a model that that holds its value throughout the years.

If by chance you are in the market to sell Rolex, now is the perfect time with precious metals as all-time highs. Selling is quite easy in today’s market, just make sure you find a dealer you trust!

The Rolex Oyster model was first conceived in 1908 by Rolex founder Hans Wilsdorf. Not waterproof to begin with, it took several years for Wilsdorf to investigate into factors that make most watches unreliable and susceptible to damage. He was soon to discover that dust and moisture were the biggest culprits, as both elements seemed to enter through the winder. To solve the issue, he developed the “Screw Crown.” The watch was then deemed waterproof and made the central focus of a clever advertising campaign in which the watch was featured dangling in a fish tank. The public was amazed by the ads and quickly gained a deeper knowledge the Rolex family of watches.

Rolex watch lovers were amazed at the fact that the Oyster could be taken to depths of 330 feet. To prove that this was so, Rolex arranged for the watch to be attached to the side of the Trieste Bathyscaphe or “deep boat” that dove to 11,000 meters in the ocean. The Rolex Oyster performed perfectly throughout the entire process and wowed all who participated in the adventure.

Because of its masterful design, the oyster waterproof case was used as the blueprint for today’s leading models including the Datejust, used Rolex Submariner, GMT, Explorer, Day-Date and more. One can’t help but marvel at the fact that Wilsdorf’s careful design work is just as relevant today as it was in the mid-20s. It is no wonder that watch wearers around the world respect Rolex and its commitment to excellence and innovation!

Why Datejust?

Wildly enough, the Datejust was first released in 1945 and was the first watch to display the date through an aperture on the dial. The first model was all gold, with an off-white face.  A few years later, the Cyclops eye was added and soon became the standard for all Rolex watches. Interestingly, it appears the watch aficionados love the Datejust because it is a pure classic. While a classic, Rolex designers have had quite a bit of fun with the watch and offer all sorts of authentic styles.

Men can choose from the 36mm steel, steal & white gold, steel & yellow gold, steel and Everose gold, yellow gold and white gold models. They can also be bold and go for the Datejust Turn-O-Graph with a silver, blue or black dial. The Datejust II pushes the limits to 41mm and come in steel & white gold or steel & yellow gold.

Women have all sorts of choices as well. They include 31 & 33mm Datejusts, the Ladies Datejust, the Ladies Datejust Pearlmaster and Datejust Special Edition. Each watch size and style comes with a mix of band and face choices. Depending on one’s taste, she can choose from simplicity to bling!

No matter which model is chosen, the Rolex Datejust is a watch that takes the breath away. Not only is it beautiful it is highly functional, waterproof, and made to last a lifetime. This appears to be why it is such the rage no matter how many years go by!

Rolex is the official sponsor of the Rolex FEI Would Cup Final. During the competition rider and horse experience the most demanding test of their relationship. Over a span of five days, they work together to perfect some of the most jump combinations in the sport. An invitation only event, qualifying is not for the weary at heart. Much like the best of used Rolex watches, rider and horse must be polished and passionate to earn a spot. For 2011, the Rolex DateJust is the official watch and timekeeper.

The brand is also a sponsor of the Chio Aachen World Equestrian Festival in Germany. Equestrian lovers from around the world visit the prized event and watch the best riders and horses display masterful jumps and athleticism. Aachen is THE event against which all other equestrian competitions are measured against. For 2011, the Rolex DateJust was the official watch.

In the world of polo, the Argentine Open Polo Championship is a favorite event. Rolex is a key sponsor and the official timekeeper. Polo is one of the most exciting and technical sports in the world in which players work in concert with their horses to make quick and technical moves. Rolex equates the rugged, yet elegant sport with that of the used Rolex DateJust, the official watch of the event.

Rolex also sponsors several top athletes including polo star Gonzalo Pieres Jr., equestrian champion Meredith Michaels-Beerbaum, jumper Rodrigo Pessoa, champion jumper Zara Phillips, and champion rider Isabell Werth. Rolex chose each star for their commitment to excellence and willingness to give their all to reaching their wildest dreams!

• Pre-Owned Rolex DateJust 31MM and 36MM – Whether you go with the DateJust 31MM or 36MM, you can be sure that they are gaining one of the most unique watchers on the market. The 31 MM offers a mix of daring contrasts, materials, colors and motifs, while the 36MM brings on a bit of flash with diamonds, gold and steel.
• Ladies Rolex DateJust: A true classic, the Ladies Rolex DateJust is by far one of the favorites on the market. Perfect for nearly any occasion including diving to depths of 330 feet, the model is available in gold without diamonds or glitzed up with gold and diamonds on the band and face.
• Used Ladies Rolex DateJust Pearlmaster:  This model is rounded in nature and has been noted as the “ultimate symbol of femininity.” There is a beautiful variety of Pearlmasters to choose from including the black mother-of-pearl with gold band, champagne jubilee with gold and diamond band, white gold with diamond-set dial or Everose gold with pink dial or white mother-of-pearl dial. The Pearlmaster can be as subtle or glamorous as you would like, as some options include lots and lots of diamonds while others offer elegant simplicity

• Previously Owned Yacht-Master: Those looking for sporty may want to check out the Yacht-Master. This classic beauty is available in either 29MM or 35MM. Styles for both size options include steel and platinum, steel and yellow gold and yellow gold. Comparing it to other models, the Yacht-Master appears quite simple, however its functionality is quite exciting – especially for those who love to sail, dive, navigate or adventure their way through life.

Pre-Owned Rolex watches offers something for everyone! Whether going with a new or used Rolex watch, you are sure to enjoy your purchase for years to come. Make a decision that inspires and reveals the true you!