Auctions

To the Moon and Back: Sotheby’s Presents an All-Speedmaster Auction

Paul Altieri

The Rolex Daytona Capsule Collection sale that we were proud to offer in partnership with Sotheby’s was a resounding success. And now Sotheby’s plans to get in on the rising demand (and prices) for vintage Omega Speedmaster watches with a dedicated Speedmaster event dubbed Omega Speedmaster: To the Moon and Back.

To the Moon and Back

Omega Speedmaster: To the Moon and Back

The landmark auction takes place in New York on July 19 – just a few days shy of the 50th anniversary of the historic Apollo 11 lunar landing, when the Speedmaster made horological history as the first watch worn on the surface of the Moon, thanks to Buzz Aldrin (and a faulty Lunar Module timer).

To the Moon and Back

The sale will feature some of the world’s rarest, most important, and expensive Speedmaster watches ever created, including two Reference 2915-1s – the first Speedmaster model ever created (circa 1959), a full decade before the watch would go to the Moon; and an incredibly cool, black dial Alaska III Prototype, made for NASA’s Space Shuttle program in 1978.

The 2915s carry estimates of up to $200,000 and $250,000 (respectively), while no estimate has been released for the Alaska III. The remaining highly curated selection of watches has all been vetted by Omega itself, avoiding any issues of provenance and originality.

To the Moon and Back

A Maturing Speedmaster Market

The Sotheby’s sale clearly supports the evidence we cited earlier that the vintage Speedmaster market seems to be “maturing”; indeed it might even be called the new Daytona. There have been thematic Daytona auctions for a number of years thanks to buoyant prices for the iconic sports model, and the fact that the Speedmaster is now following suit shows that it has finally come into its own in terms of value and collectability, thus justifying six-figure prices.

To the Moon and Back

Unlike the vintage Daytona market however, where rare dial variations are (generally speaking) the primary factor behind eye-popping prices, high values in the vintage Speedmaster market are often dictated by the age of the watch. So safe to say we’ll be keeping an eye on those ‘59s….

Paul Altieri

Jared Paul Stern, is the Executive Editor-at-Large at Maxim magazine as well as Editor-at-Large of JustLuxe.com, and has written for the Wall Street Journal, New York Times, the New York Times' T magazine, GQ, WWD, Vogue, New York magazine, Details, Hamptons magazine, Playboy, BlackBook, the New York Post, Man of the World, and Bergdorf Goodman magazine among others. The founding editor of the Page Six magazine, he has also served as a judge for everything from the International Best Dressed List to the Ford Supermodel of the World contest. He currently contributes to A Continuous Lean, AskMen, CNN Style, Pursuitist, Airows and InsideHook, among others.

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