facebook pixel
  • 100% Certified Authentic

    Bob's Watches
    100% Certified Authentic

    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

  • JOIN / LOG IN
100% Certified Authentic

Bob's Watches
100% Certified Authentic

At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

BOB’S WATCHES

ROLEX BLOG

SIHH and Baselworld Together Again in 2020

December 19, 2018

BY Justin Mastine-Frost

SHARE

For the last two or three years, there has been growing speculation about the future of watch industry trade shows. Luxury watch brands have continued to drop out, including Audemars Piguet, Richard Mille, and the entirety of the Swatch Group as the last members to join the mass exodus. In an announcement made on Tuesday, it seems both Baselworld and SIHH have a “solution” to dwindling fair attendance–an alignment of scheduling that turns the end of April into a 10-day spree of watch madness.

Baselworld and SIHH

Going back to the methods in place back through 2008 where the two fairs back to back does make some sense for retailers, many of whom struggle to justify the pair of buying trips required to attend both the big fairs. With the dates of the two fairs running April 26th to 29th, and the 30th to May 5th respectively, watch enthusiasts, public visitors, and retailers alike will be able to get their saturation (read oversaturation) of watchmaking all in one pass, connected via a quick train ride from Geneva to Basel. The time of year also makes SIHH miles more appealing when compared to the often chilly January days.

Baselworld SIHH

Big News with Baselworld and SIHH. (Credit: Baselworld)

Is it Really Worth it?

Though to many there are a lot of positive takeaways from this new strategy, it does raise some concerns. First of all, though more retailers are now likely to be attending both shows in full force, there’s something to be said for the risk of too much choice leading to less objective decision making in the form of “analysis paralysis”. Brands have been consistently rolling out an innumerable number of SKUs each year in the form of new models, dial variants, and case metals, and when you roll into these trade shows eventually you can’t help but hit a wall. After 3 or 4 days of sleep deprivation and having your watch geek stimulus meter pinging off its rev limiter, rest assured that eyes start glazing over, memory starts getting fuzzy, and the ability to absorb information about what counts and what doesn’t rapidly begins to fade.

Baselworld SIHH

SIHH working with Baselworld should bring about huge changes to the watch community. (Image Credit: SIHH)

Good Move or Bad Move?

The bigger question at hand is whether or not this simple shift in schedule actually benefits the industry in the long run versus simply being a stop-gap. Brands still know there’s an exorbitant cost to displaying at these fairs, more and more media know that they can snag a press release and cover these fairs “well enough” to grab clicks from the mass watch enthusiast readers, and given how the retail game is changing with online sales, the old-school Swiss meet & greet method of watch buying and selling just seems archaic. Then again, the Swiss watch industry loves going “back in time” whenever presented with the opportunity (did you know you can smoke in the lounge of the Blancpain booth in Baselworld), so we can only expect variations of an old-school approach to maintain the fairs until they are forced to enact real change.

What are your thoughts on Baselworld and SIHH collaborating?

WATCHES YOU MIGHT LIKE

SHARE

Leave a Reply

  • This error message is only visible to WordPress admins

    Error: API requests are being delayed. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

    Error: API requests are being delayed for this account. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

  • Get The Best Deals - Buy A Rolex
    Sell A Rolex

    "The most trusted place to buy or sell a used luxury timepiece" – WSJ

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.