facebook pixel


Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • CART  

    Empty Cart?

    Find Your Rolex



Citizen Watch Brand Supplies Super Titanium to Build a Spacecraft

September 12, 2019

BY Jared Paul Stern


Is Citizen the next Omega? It seems like a bit of a stretch – especially without the remarkable legacy of the Omega Speedmaster, but the century-old Japanese watchmaker has just signed on as a corporate partner in HAKUTO-R, the world’s first commercial lunar exploration program. The HAKUTO-R program is managed by ispace, inc. – a private lunar exploration company that is headquartered in Tokyo, and Citizen is not just providing the program with luxury watches to send into space either.

Citizen Super Titanium Spacecraft

Subscribe for the latest Rolex news.

A Spacecraft Built from Citizen’s Super Titanium

Rather than just providing the program with watches; as part of the partnership, Citizen will supply the program with Super Titanium – “pure titanium processed using Citizen’s proprietary surface-hardening technology” – for key mechanical components used in the HAKUTO-R lunar lander and lunar rover.

HAKUTO-R ispace Super Titanium lunar lander

In fact, so far at least, the two companies aren’t talking about watches or timekeeping at all, but if there isn’t a special edition titanium timepiece by the end of all this – assuming ispace can in fact land a draft on the Moon – then we’d be very surprised indeed. The real challenge of course, aside from, you know, landing on the Moon, will be designing a watch that has even half the design cred of an Omega Speedmaster – something Citizen hasn’t so far shown itself capable of doing.

According to the brand, the Super Titanium is developed using Citizen’s proprietary “Duratect” technology, which “uses special treatment techniques including ion plating, cold plasma, gas hardening and duplex coating to produce a titanium material that is six times harder than stainless steel with excellent durability and abrasion-resistance, while maintaining the lightness of titanium.”

Citizen Watch Co Spacecraft Super Titanium

Citizen may not be the industry leader when it comes to all things marketing and branding; however, they do like to remind us that in 1970, they “released the world’s first watch made of pure titanium.” That would be the X8 Chronometer, of which fewer than 2,000 were ever produced. Not a bad looking watch in retrospect but still a bit more Swatch than Speedy.

“The application of Citizen’s titanium watch technology to HAKUTO-R’s lunar lander and rover provides a clear example of how industrial techniques used on Earth can provide viable solutions to spacecraft engineering,” says Takeshi Hakamada, Founder & CEO of ispace. “We will continue to actively work with our partner companies to challenge the conventional way of thinking about space development.”

*All images courtesy of Citizen Watch Co.



The most trusted online retailer for pre-owned rolex watches
purchase with confidence

As the most trusted name in luxury watches, with the largest inventory on-hand and ready for immediate sale, Bob's Watches is the foremost destination to find the best in authentic, pre-owned luxury accessories. So whether on the hunt for a new pre-owned Ceramic No Date Submariner, or a vintage Paul Newman Daytona, Bob's is your primary source to find the best-of-the-best in pre-owned luxury goods at unbeatable prices.

Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.