It was not so long ago that the majority of luxury watch brands would announce their novelties at either of the two big trade shows in Switzerland: SIHH in Geneva at the beginning of the year or Baselworld in Basel during the springtime. However, that practice is continuously eroding with more brands hosting their own events around the world. For example, LVMH, a company that has watchmaking brands Bulgari, Hublot, TAG Heuer, and Zenith under its umbrella, just wrapped up an event in Dubai, United Arab Emirates. Although LVMH has confirmed its participation in Baselworld 2020, the four aforementioned brands have already released a slew of new luxury watches in Dubai for the new year. Here are the best new watches unveiled at LVMH Week Dubai 2020.
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TAG Heuer Carrera 160 Years Silver Limited Edition
To celebrate TAG Heuer’s 160th anniversary (previously called Heuer), the brand has announced the TAG Heuer Carrera 160 Years Silver Limited Edition. Limited to only 1,860 pieces, the watch is a modern interpretation of the 1964 monochromatic Heuer Carrera reference 2447S. The new chronograph features a 39mm stainless steel case, a silver dial, sapphire crystal on both sides, and a black alligator strap. The exhibition caseback allows a view of the new Caliber Heuer 02 automatic movement, which supplies the watch with up to 80 hours of power reserve and includes an engraved rotor signifying the 160th anniversary of the brand. The TAG Heuer Carrera 160 Years Silver Limited Edition will be priced at $6,450 and will be available starting June 2020.
Hublot Big Bang Integral
15 years after its introduction, the Hublot Big Bang is now, for the first time, fitted with an integrated metal bracelet – a highly on-trend design detail for luxury watches at the moment. To accommodate the new bracelet style, Hublot redesigned the Big Bang Integral case with more beveling and chamfering, and the watch now features flat rectangular chronograph pushers reminiscent of the original 2005 Big Bang models. The bezel remains the same as other Big Bang models but the dials now house baton hour markers rather than Arabic numerals. Inside the case is the familiar in-house UNICO HUB1280 automatic movement with a three-day power reserve. Available in black ceramic ($23,100), King Gold ($52,500) or titanium ($20,900), the ceramic version is limited to 500 pieces while the two remaining are regular-production models.
Zenith DEFY EP21 Land Rover Edition
At the 2019 Frankfurt Motor Show, British automaker Land Rover announced the return of the Defender (1983 – 2016) four-wheel drive off-road SUV. To celebrate the new 2020 Defender, Zenith and Land Rover teamed up to develop the Zenith DEFY EP21 Land Rover Edition, which is limited to just 250 pieces. Sporting a 44mm gray titanium case and a matching matte gray dial, the minimalistic watch benefits from a few pops of orange throughout the piece. Zenith also supplies two straps: the “Adventure” textured gray rubber strap and the “Country” grey rubber strap with a fabric-like effect and orange stitching. Powering the new Zenith DEFY EP21 Land Rover Edition (priced at $13,400) is the El Primero 9004 automatic movement, which operates at 36,000 beats per hour for the time and a dizzying 360,000bph for the chronograph function.
Bulgari Octo Finissimo Automatic
For 2020, Bulgari has added three new material options to its Octo Finissimo Automatic collection: satin-polished steel, satin-polished rose gold, and sandblasted and polished ceramic. Though both the Octo Finissimo Automatic Satin-Polished Steel ($12,000) and the Octo Finissimo Automatic Satin-Polished Rose Gold ($20,400) include black lacquered dials, the former is fitted with an integrated steel bracelet, while the rose gold edition comes with a black alligator strap. The Octo Finissimo Automatic Black Sandblast-Polished Ceramic ($15,600) features a matte black sandblasted ceramic dial and an integrated black ceramic bracelet. Aside from the new colorways, these three new Octo Finissimo Automatic models retain the same 40mm diameter case size that measures a mere 5.5mm thick, as well as the record-breaking 2.23mm thick Caliber BVL 138 automatic movement inside.