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    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

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100% Certified Authentic

Bob's Watches
100% Certified Authentic

At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

BOB’S WATCHES

ROLEX BLOG

The More a Watch Costs, the More People Want It; Just Don’t Ask Apple

July 25, 2019

BY Jared Paul Stern

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No less an authority than the Federation of the Swiss Watch Industry (FH) has just reported that the only recent growth in luxury timepiece sales has come from watches retailing for more than about $1,000, while the biggest gains have been for pieces with a retail price point of closer to the $3,000 mark and above. 

price

A stainless steel Patek Philippe Nautilus costs almost as much as a solid gold Rolex, yet it has a significantly longer waitlist.

For Luxury Watches, Price Equals Demand

The Federation of the Swiss Watch Industry, a private non-profit headquartered in Bienne, is the Swiss watch industry’s leading trade association, and the statistic represents a clear attempt to look on the bright side. The Federation assiduously tracks Swiss watch exports, and in June alone these dropped by 10.7% – the “first significant drop of the year”, FH notes. However, the value of exports has improved overall, showing that more expensive watches are the most popular among consumers.

price

Although they have now been in production for several years, dealers still have waitlists that span several years in length.

Luxury watch firms may in fact take heart at this – legacy pieces of higher value that are more costly to make, and therefore command a higher price are also more representative of the image that most brands want to portray. Having more of such pieces in demand may create a halo effect, and eventually lead to an uplift across their entire product range. 

However, when you look at another type of watch, the opposite of this value proposition seems to be true. We are talking about the Apple Watch – which, while not comparable to high-end mechanical watches in many respects, nonetheless represents the biggest challenge to most Swiss watch manufacturers – at least the ones who do not enjoy Rolex’s unassailable status in the marketplace. 

price

Even though it is priced at nearly $10k and released just several months ago, the new Batman GMT-Master II already has a multi-year waitlist.

Price Doesn’t Equal Demand for the Apple Watch

Apple’s experience making a foray into the luxury market did not turn out particularly well. In a new interview with Bloomberg, Apple’s chief operating officer Jeff Williams, who co-created the Apple Watch, reveals that sales of the much-vaunted 18-karat gold luxury version of the smartwatch essentially bombed. 

With prices ranging from $10,000 to $17,000, it may have simply been far too ambitious. However, we think it clearly demonstrates that the finest Swiss timepiece manufacturers have little to fear from the Apple Watch. As we’ve thought all along, it is far more likely that a man of taste and means will acquire an Apple Watch (perhaps on an Hermès strap) as a complement to – rather than a replacement for – his Rolex. 

price

For the solid gold Apple Watch, price certainly does not correlate with demand. (Image: Apple)

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    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.