facebook pixel


Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • CART  

    Empty Cart?

    Find Your Rolex



Rolex Tops List of the Most Reputable Companies in the World

March 14, 2017

BY Paul Altieri


Devotees of Bob’s Watches don’t need to be convinced of Rolex’s sterling reputation in the watch world. But it seems the Swiss brand’s influence extends much further than that, making it a byword for excellence globally – even among those who don’t actually own one. Rolex, founded in London in 1905 and headquartered in Geneva, has been named the most reputable brand on the planet in a list compiled by The Reputation Institute (RI), a top reputation management consulting firm based in Boston. The ranking is based on feedback collected from some 170,000 respondents and includes companies from every industry.

This Swiss Based company is the Most Reputable Company 2017

Rolex has become a world leader in watches, but its reach extends far beyond the watch industry.

Subscribe for the latest Rolex news.

Most Reputable Company 2017

The first place position is a big step up from Rolex’s spot at #64 on Forbes’ 2016 list of the world’s most powerful global brands, which seems to us to be on the low side. The Reputation Institute’s criteria include perception their performance plus products and services, from watches like the iconic Daytona and Submariner to repair and warranty policies. Respondents also see the company being well-organized and profitable. Though Rolex is quite secretive about the amount of money it actually makes, informed estimates generally run to about $10 billion a year.

vintage daytona

The iconic Daytona by Rolex has helped the company get to where it is at.

World Renown

Other firms that placed well in the reputation index include Sony, Google, Microsoft, BMW, Nike, and Apple. No other watch brand made the list. While Rolex has traditionally shied away from overt publicity, their sponsorship of the Oscars ceremony this year, as well as the brilliant commercial they aired during the proceedings, might indicate a looser approach. It continues with other high-profile sponsorships. including the Rolex Yachtsman and Yachtswoman of the Year awards, which it presented last week in New York City.

This is why Rolex is the most reputable company in the world.

The Yachtsman and Yachtswoman award. (credit: Rolex Awards)

While Forbes is raving about the most reputable companies in the world, Rolex is gearing up for their next big event. On March 23rd the brand is set to unveil its new models at Baselworld, the annual watch fair in Switzerland. Rumors are flying that a new version of the famed “Coke” dial GMT-Master will be among the new offerings. We’ll be watching along with the rest of the world.




Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.


    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.