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Rolex Partners on SailGP: A New Rival to the America’s Cup

Paul Altieri

Having won the America’s Cup twice – in 2010 and 2013, Oracle founder and billionaire, Larry Ellison is looking for a new challenge. As one of the world’s most famous and successful entrepreneurs, it’s no surprise that he’s decided to create his own – and Rolex has just signed on to help him do it.

SailGP is Ellison’s new $1-million winner-takes-all, yacht racing series, which debuts in Australia this week, and features six competing teams in “supercharged” F50 catamarans, which SailGP calls “the world’s fastest race boat.” Thanks to the new deal, “Rolex timepieces and clocks will be visible throughout all SailGP events” and Rolex branding will be featured on all of the competing yachts.

SailGP
The original Yacht-Master collection was intended to be a luxury-oriented take on Rolex’s classic sports watch.

SailGP: Where Technology Meets Talent

The lightweight 50-foot craft can hit speeds of over 50 knots, as they lift up on foils and literally “fly” over the water. “We have always appreciated endeavors and sporting disciplines that combine the highest levels of technology with the most talented individuals,” Rolex’s Arnaud Boetsch said in a statement on the partnership. “SailGP meets such a vision, while the art of foiling perfectly illustrates the sport’s constant desire to innovate and improve efficiency.” Rolex has been supporting the sport of sailing for over 50 years, an initiative that began with the watchmaker’s partnership with the famed New York Yacht Club in Newport, Rhode Island.

SailGP
The Yacht-Master II ref. 116689 is constructed from solid 18k white gold and 950 platinum.

A New Rival for the America’s Cup?

Ellison’s partner in the SailGP venture, former America’s Cup winner, Russell Coutts assembled the competing teams from Australia, China, France, Britain, Japan, and the United States. And now with Rolex on board (so to speak), SailGP could prove a serious rival for the America’s Cup, in much the same way that Formula E is encroaching on Formula 1’s territory in the world of motorsports.

According to Reuters, SailGP expects to announce a major broadcast partner this week so that fans will be able to view the races at home. It is not yet known whether Rolex will present winning captains and or crews with prize watches, but that could certainly help the competition get even more intense.

SailGP
The Yacht-Master II is Rolex’s line of professional regatta timers; however most people that own these watches don’t actually use them to time boat races.
Paul Altieri

Jared Paul Stern, is the Executive Editor-at-Large at Maxim magazine as well as Editor-at-Large of JustLuxe.com, and has written for the Wall Street Journal, New York Times, the New York Times' T magazine, GQ, WWD, Vogue, New York magazine, Details, Hamptons magazine, Playboy, BlackBook, the New York Post, Man of the World, and Bergdorf Goodman magazine among others. The founding editor of the Page Six magazine, he has also served as a judge for everything from the International Best Dressed List to the Ford Supermodel of the World contest. He currently contributes to A Continuous Lean, AskMen, CNN Style, Pursuitist, Airows and InsideHook, among others.