In reply to Drew Cook.

We have also heard similar stories (Rolex refusing to repair a bracelet and instead only offering the option of a complete replacement bracelet). Rolex's objective when servicing a watch is to restore it to full functionality, and this can often require the replacement of components that the owner does not want to be replaced - either due to cost or the collectibility of the original components. Although Rolex's servicer process can restore a watch to like-new condition, it is also known for its rigidity and many owner requests are not able to be accommodated.