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BOB’S WATCHES

ROLEX BLOG

Roger Federer Lands $15 Million Rolex Endorsement Deal

July 11, 2012

BY Paul Altieri

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Following his impressive 2012 Wimbledon Championship win, it was reported that Roger Federer is currently earning a $15 million endorsement deal from the Rolex Company. Wearing a new Rolex Rose Gold 40mm President when he held up his Wimbledon trophy at the All England Club, the tennis star couldn’t help but feel as though he had reached the highest of mountain tops.

Roger Feder signs a 15 Million Dollar Rolex Endorsement Deal

Roger Federer gets something special.

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Rolex Endorsement Deal

Federer has long been a favorite tennis professional of the Rolex Company and has been associated with the Rolex Sky-Dweller, Rolex Datejust, and now the Rolex President. Rolex officials are committed to Federer because of his commitment to excellence, humility, and inspired grace. At 30-years-old, he will next take his inspiring talent to the Olympics. The world will watch him closely as he seeks a gold medal at center court in London.

Curious about the new Rolex President that Federer wore as he celebrated his 2012 Wimbledon victory? He sported the Rolex Rose Gold 40mm President, which is without a doubt an amazingly versatile and handsomely elegant timepiece. Featuring 18k Everose Gold, self-winding technology, and waterproof case (up to 100 meters/300 feet deep), the Rolex President is luxurious yet very versatile.

This perfectly fits the needs of an adventurer like Federer who requires a watch that can be worn both indoors and outdoors, while traveling the globe, and meeting the most influential of human beings. For this reason, the Rolex President has been the choice of leading world dignitaries, professional athletes, famed artists, and talented entertainers who dare to accomplish the seemingly impossible.

Federer is not certain as to what his tennis career holds in the coming months; however, today he is certain that he is at the top of his game and is ranked #1 in the world of tennis. As a tribute, the Rolex Company features the humble star on its front page in congratulations for his Wimbledon victory.

“Rolex and Roger Federer. United by setting a standard to which all others aspire,” reads the Rolex site text. Next to the text is a picture of Federer holding the Wimbledon trophy with his right wrist adorned by his brand new Rolex President.

This is without a doubt a fine moment in history for both the brand and Federer, as a picture is worth 15 million plus words!

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