100% CERTIFIED AUTHENTIC • LOW PRICE GUARANTEE

Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • SIGN IN
  • CART  

    Empty Cart?

    Find Your Rolex

BOB’S WATCHES

ROLEX BLOG

Arcadium: An “Experiential” Pop-Up Hosted by Richemont and Jaeger-Lecoultre

July 11, 2019

BY Jared Paul Stern

SHARE

It’s the most expensive real estate development in U.S. history, if not the world, at a staggering $25 billion: Hudson Yards encompasses 18 million square feet, including retail space totaling one million square feet. A number of top luxury brands have a sizable chunk of the space including Cartier, Patek Philippe, Piaget, Rolex, and Tiffany & Co., making it an important destination for both luxury watch brands and watch buyers – or so the brands hope. 

Arcadium

Subscribe for the latest Rolex news.

 Arcadium: an “Experiential” Pop-Up at Hudson Yards

While a visit to the extravagantly-designed project is entertainment in and of itself, Richemont, owner of A. Lange & Söhne, IWC, Jaeger-LeCoultre, Panerai, Piaget, and Vacheron Constantin (among others) is looking to make an even greater impression on visitors with their new “experiential” pop-up called Arcadium

Arcadium

The luxury goods conglomerate, is staging an “experiential” pop-up called Arcadium at the Shops & Restaurants at Hudson Yards from July 12–25. Jaeger-LeCoultre (whose wares are available there) is one of the highlights of the event – part of its stated initiative to “reinforce its ambition to continuously evolve and provide more innovative experiences for its clients” – which plays into the growing trend we’ve been reporting on amongst watchmakers looking to engage with potential customers and sell them on their legend and prestige.

Aiming to “tell the story of Jaeger-LeCoultre, with a nod to the Maison’s heritage and craftsmanship, in a truly modern way,” the Arcadium exhibition space will be adorned with custom illustrations designed by local artist Justin Teodoro, whose style is very fashion-focused.

Arcadium

Augmented Reality and Watchmaking Demonstrations 

The most striking feature of Arcadium is an “augmented reality” polo experience which highlights Jaeger’s iconic Reverso – a timepiece designed in 1931 that features a reversible case, which was created to meet the request of a client who was an avid polo player and wanted a watch that could withstand the rigors of a day on the field. The exhibition also showcases a virtual and interactive “On the Wrist” application that allows would-be customers to try on various JLC models before buying. 

Arcadium

On July 20, the brand will also stage a special watchmaking demonstration that gives a taste of the 180 different crafts that make up the Jaeger-LeCoultre manufacture in Switzerland. Arcadium is free and open to the public seven days a week at The Shops & Restaurants at Hudson Yards (4th Floor).

Hours of operation are 10 am to 5 pm, Monday to Thursday; 10 am to 9 pm, Friday and Saturday; and 10 am to 5 pm on Sundays. Advance, timed ticketing is currently available through Eventbrite. So if you’re in NYC and are a fan of JLC, then this is definitely worth checking out.

Arcadium

WATCHES YOU MIGHT LIKE

SHARE

YOU MIGHT ALSO BE INTERESTED IN

Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.

  • WATCHES YOU MIGHT LIKE

    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.