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ROLEX BLOG

LAmicroLUX Celebrates Independent Watch Brands in Los Angeles

April 1, 2019

BY Paul Altieri

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Mega watch shows like Baselworld, SIHH, and Watches & Wonders typically benefit mega watch brands. However, there’s a burgeoning segment of the timepiece market that is comprised of independent horology houses and micro watch brands. And because these types of companies often get overshadowed by the luxury watch brands that exhibit at the larger shows, it’s only natural that they would want to come together in a show dedicated to the smaller players. Case in point is the LAmicroLUX event scheduled to take place April 6-7, 2019 in Los Angeles.

LAmicroLUX

Southern California is getting another watch event for 2019 (Image: LAmicroLUX).

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LAmicroLUX Will Feature 16 Boutique Watch Brands

Taking place at the Olympic Collection Banquet & Conference Center in Los Angeles, LAmicroLUX will have over a dozen boutique watch brands onsite for visitors to enjoy, ranging from Perrelet to Klokers, to Vertex and others. These exhibitors will not only showcase and sell their current watch collections, but the event also promises to feature a few new watch releases as well.

Southern California is shaping out to be a particularly good place for watch enthusiasts this year, with both this show and WatchTime Los Angeles 2019 scheduled to take place in downtown Los Angeles. Additionally, given the size of the exhibitors that will be at LAmicroLUX, there is a strong chance that attendees will be able to get a much more personal and hands-on experience than what one will find at a larger trade show like Baselworld or SIHH.

Whether you’re new to the world of microbrands and independent watch companies, or a seasoned collector of these types of small-batch wristwatches, LAmicroLUX will have plenty of products to peruse and industry insiders to speak to.

LAmicroLUX

Highly-unique watches like this Klockers KLOK-01 will be among the various timepieces at the show (Image: Klockers).

LAmicroLUX Event Details

  • What: LAmicroLUX
  • Who: Armand Nicolet, Carpathia Watch Company, Crafter Blue, Dietrich, Klokers, Laco 1925, Lesablier, Melbourne Watch Co., Nautis Watch Co., Nodus, Ocean Crawler, Out of Order, Perrelet, RALF TECH, Spinnaker, StrapCode, Tsao Baltimore, Vanguard, Vertex, Vortic Watch Co., Visitor Watch Co., Zelos
  • When: April 6-7, 2019; 10 am – 5pm
  • Where: The Olympic Collection Banquet & Conference Center, 11301 West Olympic Boulevard Los Angeles,
  • How Much: Free Admission (but $8 parking fee); Register at the event website RIGHT HERE.
LAmicroLUX

Exhibitors will showcase and sell their current collections alongside a few new releases (Image: Dietrich).

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