Rumors and Secrets Before Baselworld…

Paul Altieri

Are you excited for Baselworld?!

TAG Heuer, Seiko, Casio G-Shock and Swatch are all celebrating big anniversaries during this World’s biggest watch fair, but it’s Rolex that’s making most of the headlines.

Rolex will celebrate 50 years of the stunning Daytona during the event, which starts on Thursday 25th April, and it’s widely reported that they’ll be unveiling another striking Daytona model to mark the occasion.

Daytona Ref. 116506 is made out of platinum.
At Baselworld 2013 there will be a Rolex Annivesary Daytona ref. 116506.

Unconfirmed reports suggest the new watch will be bigger, featuring a 42mm stainless steel case, and that the signature crown guard used on the Daytona will be replaced by a stylish black Cerachrome tachymeter bezel.

TAG Heuer will also celebrate 50 years of the Carrera model at the event. The Carrera was designed by Jack Heurer himself in 1963, and named after the Carrera Panamericana Mexico race. The model is influenced by some of the biggest design trends of the time, including sensual curves, geometric purity, dashboard-style codes and even some Pop Art influence. The classic watch has been left exactly as it was since it’s launch, so it’ll be interesting to see what TAG do to update the look: rumors suggest the new Carrera will have a bullhead look, featuring crowns placed at the top of the watch for a stop-watch type look.

2013 also marks the 3oth anniversary of the Swatch, a product that is widely believed to have saved Swiss watch-making back in the

1963 Heuer Carrera
The original Heuer Carrera, from 1963.

1980’s. Despite the Quartz revolution being based on a technology the Swiss had created, the industry didn’t adapt well to the new conditions, and the Japanese soon perfected the technique. The Swatch was a rather last-minute attempt to draw the world’s attention back to Swiss watches, and it worked fantastically. Being colorful, easy to manufacture and cheap by Swiss standards, it’s no surprise the Swatch took off big time. Several anniversary editions have already been unveiled this year, but it’s widely reported that Baselworld will feature the unveiling of the most technologically advanced Swatch yet.

Other big events include the 30th anniversary of the Casio G-Shock, a durable plastic watch that comes in price points from $170 to £1,700, and the 100th anniversary of Seiko’s very first watch, the Laurel. There’s certainly a lot to enjoy over the next few days: but of course all eyes will be on Rolex. Here is what to expect at 2013 Baselworld.

Paul Altieri

Paul is the company's Founder and CEO. He is responsible for all the day to day activities from purchasing, receiving, marketing and sales. Paul is a graduate of Boston College 1979 and resides in California with his family.