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ROLEX BLOG

Switzerland Baselworld Praised as a Great Success

June 9, 2014

BY Paul Altieri

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Outside Baselworld 2014

Outside Baselworld 2014

The eight-day Baselworld 2014 event is being praised as a great success, bringing together 150,000 attendees including representatives from exhibiting companies, buyers, journalists, and visitors. The many sectors represented include watchmaking, jewelry, diamonds, gemstones, pearls, machines, and supply industries. Jacques J. Duchene, President of the Exhibitors’ Committee, stated, “we are extremely satisfied with this year’s Baselworld…Baselworld is and remains the unmissable show for the watch and jewelry industry.” Though showcasing trade, Baselworld is more than a trade show. Baselworld was described by one attendee as “that moment in time that determines the future. In the course of one week, we unveil our novelties to business partners and to the press of the whole world; possibly one of the most intimate exercises of a brand, the creation. In return, we feel the emotions that our creations evoke.”

Around 1500 exhibitors, comprised of leading brands from over 40 countries, showcased their latest innovations and creations, and were met with enthusiasm by visitors. 95 percent of the Swiss watchmaking industry was represented at Baselworld 2014, including Rolex.

Basel World 2014 Cellini Collection

Basel World 2014 Cellini Collection

Rolex released several new items at Baselworld 2014, including the new Cellini Collection. The Cellini Collection includes three new models; the Cellini Time, Cellini Date, and Cellini Dual Time. The Cellini collection is described as “a contemporary celebration of classicism and the eternal elegance of traditional timepieces.” Taking inspiration from the Italian Renaissance, Rolex named the collection after Benvenuto Cellini, goldsmith and sculptor to Renaissance popes. This inspiration shows in the refined and classic lines and luxurious finishes. Inside, however, the watch is completely modern, utilizing a high-precision self-winding mechanical movement, certified as a chronometer and entirely manufactured by Rolex.

new Rolex GMT-Master II

New Rolex GMT-Master II

Rolex also released new Oyster Models including the new GMT-Master II, the Sea-Dweller 4000, the Oyster Perpetual Skydweller, the Datejust Pearlmaster 34, the Cosmograph Daytona, the Milgauss, and the Rolex Oyster Perpetual. The new GMT-Master II was of particular interest, displaying a red and blue Cerachrom bezel insert, which echos the first GMT-Master bezel of 1955.

With representatives from every continent, Baselworld 2014 is certainly the most important marketplace and trend-setting event for the world’s watch and jewelry industry. According to Francois Thiebaud, President of the Swiss Exhibitors’ Committee, Baselworld “2014 has confirmed the excellence and global prestige of Baselworld…[it is] one of a kind: the combination of luxury, innovation and outstanding expertise are the major strengths of the watch and jewelry industry and related sectors.” Thus, it is no surprise this event is where Rolex chose to unveil its latest 2014 watch collections.

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