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ROLEX BLOG

SIHH Comes Stateside: Watches and Wonder Miami 2018

February 6, 2018

BY Paul Altieri

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While SIHH has wrapped up in Geneva, Miami will play host to Watches and Wonder, which will have most of the same brands that exhibited at SIHH. Which is to say, predominantly Richemont Group brands and a few others. Slated to take place in the Miami Design District from February 16 – 19 and organized in partnership with Fondation de la Haute Horlogerie, watch fans will have a chance to see the new SIHH novelties in the metal, as well as enjoy a slew of other horology-focused activities.

Watches and Wonder Miami 2018

Watches and Wonder Miami 2018 will be held from Feb 16 – 19. (Credit: miamidesigndistrict.net)

Boutiques and Pop-Up Stores

The Miami Design District is already home to boutiques of some of the best watch brands in the industry. Boutiques that will take part in Watches & Wonder include: A.Lange & Söhne, Audemars Piguet, Bulgari, Cartier, Hermes, Hublot, IWC, Jaeger-LeCoultre, Louis Vuitton, Panerai, Parmigiani, Piaget, TAG Heuer, Vacheron Constantin, Rolex and Van Cleef.

Along with the boutiques, Watches & Wonder will also include pop-up stores from Armin Strom, F.P. Journe, Ralph Lauren, Romain Gauthier, Romain Jerome, and Voutilainen.

Guests can get an intimate look at some spectacular watches from the brands, speak to key people who work there, and watch artisans work on their craft.

Watches and Wonder Miami 2018

At Watches and Wonder Miami 2018 you will be able to learn more about watches. (Credit: miamidesigndistrict.net)

Watch Education

In addition to getting up close with the newest luxury watches available today – and some super boutique exclusives too-Watches & Wonder will also offer opportunities to nerd out on watchmaking knowledge too.

From watchmaking workshops where attendees can take apart and put back together with the famed UNITAS 6497-1 movement to lectures discussing the history of pilot watches, chronographs, complications, and vintage watches, there’s plenty to learn here.

Plus, if you want the kids to share your passion early, Watches & Wonder is even holding a children’s workshop (ages 4 – 12) organized by the International Museum of Horlogy in Switzerland. Who knows, maybe your offspring will be the next Gerald Genta or Carole Forestier-Kasapi!

Watches and Wonder Miami 2018

With the integration of technology, the watch industry is sure to utilize few and fascinating ways to have fun. (Credit: miamidesigndistrict.net)

Art & VR

Similar to Dubai Watch Week, Fondation de la Haute Horlogerie will set up a virtual reality experience dubbed The Mastery of Time where visitors can experience operating a flyback chronograph Grumman F6F Hellcat from WW2, use a marine chronometer on a 19th-century three-master sailing ship, and handle a Universal Genève railroad watch while driving a steam locomotive.

Finally, visitors to Watches & Wonder can also immerse themselves in the Telling Time art exhibition displaying works from a range of global artists.

If you’ll be near the Miami area this February make some time and head to the watch-centric weekend at Miami Design District. And if you don’t currently have any plans to be in that part of the country, now is as good as time any to book an early spring break treat!

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