Best Rolex Datejust Alternatives in 2026 (Ranked With Real Pricing Data)

Rolex Datejust alternatives worth buying come down to four watches. The Rolex Datejust has a natural in-house substitute in the Oyster Perpetual, a sister-brand rival in the Tudor Glamour Double Date, a true outside competitor in the Omega Seamaster Aqua Terra, and a value pick in the Longines Conquest.

I run operations at Bob’s Watches, and we sell every watch on this list, including the Datejust itself. That gives me a view most writers covering this topic simply do not have: our own transaction data. My verdict up front: the Aqua Terra is the best all-around alternative, the Oyster Perpetual is the best pick if you want to stay with Rolex, the Tudor Glamour Double Date is the best way to get the look for under $3,000, and the Longines Conquest is the best watch here for a first automatic. The table below shows what these watches actually sold for with us over the past twelve months, not what they are listed for.

Key Takeaways

The Omega Seamaster Aqua Terra is the strongest non-Rolex alternative to the Datejust, and steel 38mm and 41mm examples typically sold with us between $4,900 and $6,000 over the past year.

The Rolex Oyster Perpetual is the closest in-house alternative, with our modern steel examples typically transacting between $8,400 and $11,400.

The Tudor Glamour Double Date delivers the most Datejust-like design on this list, and steel examples sold with us between roughly $1,800 and $2,500.

Pre-owned prices for most of these alternatives held firm or rose across our last twelve months of sales, with Cartier showing the strongest momentum.

No alternative on this list retains value the way a steel Datejust does, and I explain that gap honestly in the value retention section below.

Here is how every pick compares on price and purpose, using our own sold data. A deeper look at each watch follows.

Datejust Alternatives Compared: Bob’s Watches Pricing Data

The comparison I created below covers what each watch sold for with us across the last twelve months and who I think each one suits. All figures are pre-owned prices from Bob’s Watches transactions, July 2025 through July 2026, rounded to the nearest hundred.

Watch | Bob’s Pre-Owned Range (12 mo.) | Best For
Rolex Datejust 36 (benchmark) | $6,700 – $10,100 typical | The reference point
Rolex Oyster Perpetual | $8,400 – $11,400 typical | Staying with Rolex
Omega Seamaster Aqua Terra | $4,900 – $6,000 typical (steel 38/41mm) | Best overall alternative
Tudor Glamour Double Date | $1,800 – $2,500 (steel) | The look for less
Cartier Santos de Cartier | $6,650 – $7,700 typical (steel) | A different design icon
Cartier Ballon Bleu | $5,300 – $10,000 typical | Dressier elegance
Longines Conquest | $1,200 – $2,100 (models we sold) | Best value automatic
Oris Artelier Date | $1,100 – $3,300 | Independent-brand charm

Watch | 12-Month Price Direction at Bob’s | Value Retention Tier
Rolex Oyster Perpetual | Modestly up | Strong
OMEGA Aqua Terra | Up (median moved from about $5,100 to $5,900) | Good
Tudor Glamour Double Date | Stable at modest prices | Fair
Cartier Santos | Up (median moved from about $7,000 to $7,600) | Good
Cartier Ballon Bleu | Up sharply in 2026 | Good
Longines Conquest | Stable | Buy to wear
Oris Artelier Date | Firming, demand improved in 2026 | Buy to wear

How I Chose These Watches

My criteria are simple because our data made them simple. Every pick had to do what the Datejust does: work as a daily, go-anywhere watch with a date, on a bracelet or with a bracelet option, from a brand with real watchmaking credibility. Then I filtered by what we actually see move. The Datejust 36 was our second most purchased Rolex model over the past twelve months, so an alternative has to earn its place against serious demand. Every watch below is one we stock, service, photograph, and transact regularly. I dropped anything we rarely see trade hands, because I feel a recommendation without market evidence behind it is just a guess dressed up as advice. For a deeper background on the benchmark itself, our ultimate guide to buying a Datejust covers every reference and size.

The 8 Best Rolex Datejust Alternatives

Each pick below follows the same format: what it shares with the Datejust and where it differs, what our market data shows, who I think should buy it, and the honest con. One verdict per category, no hedging.

1. Rolex Oyster Perpetual: Best In-House Alternative

If you’re in the market for a Rolex Oyster Perpetual for sale, you likely appreciate a clean aesthetic without all the bells and whistles. When I describe the OP I often tell customers that this is the Datejust stripped of its date, Cyclops, and fluted bezel, which makes it the purest expression of the same Oyster case and bracelet architecture. You keep the caliber 3230, the finishing, and the crown on the dial. You give up the date function, which is the entire point of the Datejust name.

Bob’s Market Data: Modern steel Oyster Perpetual references (116000, 114300, 124200, 124300, 126000, 134300) typically sold with us between $8,400 and $11,400 over the past twelve months, with most transactions clustering near $10,000. Five-digit 36mm references started around $7,000. Prices moved modestly upward across the year. Rare dial variants sold far above these ranges.

What I like about the Oyster Perpetual is that it removes the hardest part of this decision. If your hesitation about the Datejust is the fluted-bezel formality or the price of two-tone references, the OP keeps you inside Rolex with a cleaner, sportier face. I feel it is the right answer for anyone whose real question is “which Rolex,” not “which brand.”

The honest con: it frequently costs more pre-owned than a Datejust 36, because colored-dial demand pushed OP prices up. Paying a premium to lose the date is a trade you should make with open eyes.

2. OMEGA Seamaster Aqua Terra: Best Non-Rolex Alternative

The OMEGA Aqua Terra collection is a 150-meter water resistant everyday watch with a date at 6 o’clock on modern references, and it is the closest thing another brand makes to the Datejust’s go-anywhere brief. It shares the steel bracelet, the versatile 38mm and 41mm sizing, and the one-watch-collection mission. It differs in its METAS-certified Co-Axial Master Chronometer movement, which carries anti-magnetic resistance the Datejust’s caliber does not advertise. Our full OMEGA vs Rolex comparison breaks down the two brands in detail.

Bob’s Market Data: Steel 38mm and 41mm Aqua Terras typically sold with us between $4,900 and $6,000 over the past year, and the median sale price firmed from roughly $5,100 in the first half of the period to about $5,900 in 2026. OMEGA was our best-selling non-Rolex brand over the same window. That is roughly two-thirds the price of a typical pre-owned Datejust 36 with us.

Our founder and CEO, Paul Altieri, sees this cross-shop on the sales floor constantly:

“When a client comes into my shop looking for a Datejust but wants to avoid the secondary market premium, I usually recommend the OMEGA Aqua Terra. Personally, I think its Co-Axial Master Chronometer movement outperforms many other calibers in daily stability, and the styling hits that exact same ‘GADA’ sweet spot. If you want my honest opinion, choosing the Aqua Terra is a smart buy for anyone who values pure watchmaking performance.”
Paul Altieri, Founder & CEO of Bob’s Watches

I agree with him, and the numbers back it up. The honest con: the teak-pattern dial polarizes buyers, and an Aqua Terra will never carry the silent social weight of a coronet on the dial. If that matters to you, admit it before you buy.

3. Tudor Glamour Double Date: Best Sister-Brand Pick

If you want my honest opinion, the Tudor Glamour Double Date is the most Datejust-like design on this list, from a brand founded by the same man, Hans Wilsdorf. It shares the polished five-link bracelet feel, the fluted-style bezel options, and the dress-casual balance, and it adds an oversized double date display the Datejust never offered. I like to point out to buyers that it differs most in price and in movement pedigree. Where Tudor stands relative to its sibling is a question we answer fully in our Tudor vs Rolex guide.

Bob’s Market Data: Steel Glamour Date and Double Date examples sold with us between roughly $1,800 and $2,500 over the past twelve months, with diamond-dial pieces reaching about $5,000. These watches move quickly at those prices.

What I like about the Glamour is the sheer amount of finishing per dollar. I feel it is the single best answer for someone who loves the Datejust aesthetic specifically, not the Rolex name, and wants to spend a quarter of the money. The honest con: Tudor’s spotlight sits on the Black Bay line, so the Glamour has little collector heat, and you should buy it to wear, not to resell.

4. Cartier Santos de Cartier: The Design-Icon Alternative

When browsing the Cartier Santos line you’ll be scanning a page full of square-bezeled sports watches whose lineage dates to 1904, which makes it one of the only watches on Earth with a stronger design claim than the Datejust. I like to point out to customers that it shares the daily-wear durability, the integrated steel bracelet presence, and the instant recognition. It differs in silhouette entirely: exposed screws, Roman numerals, and a shape no one mistakes for anything else. Modern references carry Cartier’s QuickSwitch strap system.

Bob’s Market Data: Steel Santos references (WSSA series) typically sold with us between $6,650 and $7,700 over the past year, with the median moving from about $7,000 in the first half to $7,600 in 2026. Cartier demand at Bob’s strengthened across the period, and I watched it happen in our weekly numbers.

I feel the Santos is the pick for the buyer who was never fully sold on the Datejust’s round-watch conservatism in the first place. The honest con: the square case wears large for its dimensions, and it polarizes wrists. Try one on before committing.

5. Cartier Ballon Bleu: The Dress-Leaning Alternative

The Cartier Ballon Bleu collection is a pebble-smooth round watch introduced in 2007, defined by its floating sapphire cabochon crown guard. It shares the Datejust’s dress-to-dinner range and its appeal across genders and wrist sizes. One thing I should point out is that it differs by leaning dressier: the Ballon Bleu is a watch you notice for its case shape, not its bezel.

Bob’s Market Data: Ballon Bleu models in wearable 33mm to 42mm sizes typically sold with us between $5,300 and $10,000, and pricing strengthened sharply in 2026, with our median sale climbing from roughly $5,800 in late 2025 to well above that this year. Relative demand for Cartier at Bob’s has been the standout non-Rolex story of the past twelve months.

What I like about the Ballon Bleu is that it solves the “everyone has a Datejust” problem without sacrificing polish. The honest con: on the larger automatic sizes, the domed case sits tall under a shirt cuff, and date placement at 3 o’clock behind Roman numerals is less legible than a Datejust’s Cyclops.

6. Longines Master Collection: The Classic Dress Pick

Head over to our Longines Master page and you’ll find a watch that is a traditionally styled dress line from a brand with a genuine 19th-century heritage, and its barleycorn guilloche dials and blued hands read more formal than a Datejust. It shares the date function, automatic movements, and everyday wearability. It differs by trading sports-watch robustness for old-world dress styling at a fraction of the price.

Bob’s Market Data: Longines pieces overall transacted with us below roughly $2,300 during the past twelve months.

I feel the Master Collection suits the buyer whose Datejust attraction is really an attraction to classic dress watches. The honest con: Longines sits below the luxury tier in resale, and the value retention section below explains what that means in practice.

7. Longines Conquest: Best Value Pick

As one of the more affordable watches on this list, our collection of Longines Conquest watches feature a stainless steel sports watch with a date, a bracelet, and Swiss automatic movements in current versions, and it is my value verdict on this list. I always like to point out that it shares Datejust’s versatile, sporty-classic brief more directly than the dressier Master Collection. It differs in nearly every luxury signifier: simpler finishing, an outsourced movement base, and a price that undercuts everything above it.

Bob’s Market Data: Conquest models we sold over the past year transacted between about $1,200 and $2,100, and I will be transparent that our recent Conquest sales skewed toward ladies’ quartz references.

What I like about the Conquest is that it is the cheapest watch on this list that still feels like a serious purchase in the metal. I feel it is the right first automatic for a young buyer who admires the Datejust and refuses to buy a fake or a homage instead. The honest con: nobody cross-shops a Conquest against a Datejust on prestige. This is a value decision, and it should be an honest one.

8. Oris Artelier Date: The Independent-Brand Pick

The Oris Artelier Date models are a clean, classical automatic from one of the last sizable independent Swiss brands. It shares the Datejust’s restrained dial language and daily wearability. It differs in character: Oris builds likable, honest watches with a red rotor and no pretense of luxury-tier status.

Bob’s Market Data: Artelier models sold with us between $1,100 and $3,300 over the past twelve months, and both pricing and relative demand for Oris at Bob’s improved through 2026. Oris was among our better-moving accessible brands this year.

I feel the Artelier is for the buyer who wants their alternative to be a statement of independence rather than a substitution. The honest con: the Artelier line has been restructured a number of times, so confirm the exact reference’s production status before assuming parts and service parity.

Datejust Look-Alikes vs. Alternatives: An Important Distinction

Watches that look like a Rolex Datejust fall into two camps, and I recommend only one of them. A homage watch copies the Datejust’s design directly, sometimes down to the fluted bezel and Jubilee-style bracelet, at a fraction of the price and usually a fraction of the quality. An alternative, which is what every watch on this list is, competes with the Datejust on purpose and quality while keeping its own identity. I feel strongly about this distinction: a homage buys you the silhouette and nothing underneath it, while an alternative buys you a watch you will still respect in ten years. If your search is broader than the Datejust specifically, our guide to Rolex alternatives across every collection covers the brand-level question, while this page stays focused on the Datejust’s particular blend of dress and sport.

The Value Retention Reality Check

Value retention is where I owe you complete honesty, because our data does not flatter most of this list. A steel Datejust generally holds its value better than every alternative here. Datejust 36 prices in our own sales firmed roughly 8 percent across the past 12 months, and demand for the model stayed near the top of our entire Rolex catalog. The Oyster Perpetual sits in the same strong tier. The Aqua Terra, Santos, and Ballon Bleu hold value well, and all three showed rising medians in our data this year, but they generally do not appreciate the way steel Rolex models can. Tudor, Longines, and Oris occupy the buy-to-wear tier: excellent watches that you should expect to sell for meaningfully less than you paid.

Our buying desk sees this from the other side of the counter every day:

“The pattern I see on trade-ins is consistent. Steel Rolex comes back to us holding most of its value, and Cartier and OMEGA have been the pleasant surprises this year, with our medians on Santos and Aqua Terra both moving up. Everything else on this list, I tell sellers plainly: you bought a great watch based on what you like, and that was the right way to buy it in my opinion.”
Joe Alessindrini, CFO of Bob’s Watches

None of this is a reason to avoid the alternatives. It is a reason to buy them for the right motive. Certain references can hold value or may appreciate, and condition, demand, scarcity, and complete box and papers all matter, but not every model guarantees a profit, and no watch should be treated like a financial instrument.

Choosing Your Datejust Alternative

Choosing a Datejust alternative comes down to naming your real hesitation. If it is price, the Tudor Glamour Double Date and Longines Conquest solve it. If it is ubiquity, the Cartier Santos and Ballon Bleu solve it with design icons of their own. If it is availability or the secondary-market premium on Rolex sports models spilling into your budget, the Aqua Terra is, as Paul says, not a compromise at all. And if your hesitation dissolves the moment you handle one, buy the Datejust. I have watched thousands of these decisions play out across our sales floor, and the buyers who regret their purchase are almost always the ones who bought around their real preference instead of through it.

Whichever direction you go, Bob’s Watches stocks, authenticates, and stands behind every watch in this article, and our data-backed pricing means you see what these watches actually trade for, not inflated asking prices. And if a Datejust or another Rolex is currently sitting in your drawer funding this decision, you can sell your Rolex to Bob’s Watches for a direct offer based on the same market data I have shared throughout this article.

Frequently Asked Questions
The Omega Seamaster Aqua Terra is the best overall alternative to the Rolex Datejust, based on twelve months of Bob’s Watches sales data. Steel 38mm and 41mm examples typically sold between $4,900 and $6,000 with us, roughly two-thirds the price of a typical pre-owned Datejust 36, while offering a METAS-certified Co-Axial Master Chronometer movement and the same versatile daily-wear character. Watches that look like a Rolex Datejust include true alternatives such as the Tudor Glamour Double Date, which shares the fluted-style bezel and dressy bracelet, and homage watches that directly copy the design. Bob’s Watches recommends alternatives with their own identity over homages, because an alternative delivers real watchmaking quality while a homage delivers only the silhouette. Tudor is not the equal of Rolex in movement pedigree, finishing, or value retention, but it is the closest relative, founded by Rolex founder Hans Wilsdorf to deliver similar quality at lower prices. In Bob’s Watches sales data, steel Tudor Glamour models transacted between roughly $1,800 and $2,500, a fraction of Datejust pricing, which makes Tudor an excellent value rather than an equivalent. Datejust alternatives under $500 do not exist among Swiss luxury automatics, and no watch on this list sold in that range at Bob’s Watches. Buyers with a $500 budget should consider well-made quartz or entry automatic watches from mainstream brands and save toward a pre-owned Longines or Oris, which our data shows can be bought in the $1,100 to $2,100 range. Rolex Datejust alternatives generally hold value less well than the Datejust itself, which firmed roughly 8 percent in Bob’s Watches sales over the past twelve months. Omega Aqua Terra and Cartier Santos and Ballon Bleu models held value well and showed rising medians in our data, while Tudor, Longines, and Oris pieces should be bought to wear rather than to resell. Not every model guarantees a profit, and condition, demand, and complete box and papers all affect resale.

Methodology: All pre-owned prices, ranges, trends, and demand comparisons in this article come from Bob’s Watches transaction data covering July 2025 through July 2026. Figures reflect actual sold prices, not listing prices, and are rounded. Price data will be re-verified semi-annually. Data as of July 2026.