Fastest-Moving Rolex References Based on Bob’s Watches Sales Data

Based on over 15 years of actual transaction data and over 150,000+ transactions

The fastest-moving pre-owned Rolex watches in our analysis came from the Submariner, GMT-Master II, Datejust, Lady-Datejust, Daytona, Yacht-Master, Sea-Dweller, and Explorer collections. This ranking reflects sell-through velocity after a watch became available online, not total sales volume. Some references moved quickly across frequent listings, while others appeared less often but sold very quickly once available.

A few standout examples include the Rolex Submariner 116619, Sea-Dweller Deepsea 116660B, Lady-Datejust 69138, Datejust 279173, Daytona 116508, Submariner 124060, GMT-Master II 126713, Submariner 126610, and GMT-Master II 126710.

Below, we break down the references that showed the strongest sell-through velocity, what they share, and what the data may mean for both buyers and sellers.

What Does “Fastest-Moving Rolex Reference” Mean?

In this article, “fastest-moving” refers to sell-through velocity, which is how quickly a Rolex reference sold once it became available online. That is a different measure from “best-selling Rolex watches,” a phrase that usually points to total units sold. A reference can show strong sell-through velocity for a few reasons. It might move quickly across many listings, it might sell almost immediately whenever it appears, or both patterns can be true at once.

To build this list, we reviewed internal Bob’s Watches sales data and focused on Rolex references that showed strong sell-through velocity after becoming available online. This is not a ranking of total units sold, and it is not a measure of lifetime popularity. The goal was to identify the references that generated the most buyer urgency once they hit the market.

The final list was reviewed by our watch experts to help confirm that the references reflect meaningful buyer demand rather than isolated activity. That review step is part of what gives the list its weight. Rather than treating every data point equally, our team applied real market context to make sure the references included tell an accurate story about how Rolex moves in the pre-owned market.

Key Takeaways From the Data

Before the full table, here are the main patterns worth keeping in mind. The data points to demand that is broader and more varied than the usual conversation around stainless steel sport models.

Fast-moving Rolex demand reaches well beyond stainless steel sport watches.

Submariner and GMT-Master II references remain strong indicators of buyer urgency.

Datejust and Lady-Datejust references were heavily represented, showing demand across sizes, metals, and configurations.

Two-tone and precious metal Rolex watches can move quickly when the reference, condition, and price line up.

Some references moved fast across frequent listings, while others appeared less often but sold very quickly once available.

The findings reflect sell-through velocity, not lifetime popularity or total market sales.

The headline insight is that Rolex liquidity is wide. Steel sport models still carry strong demand, but precious metals, two-tone watches, vintage Rolex, and smaller-size references all earned spots among the fastest-moving watches we tracked.

The Fastest-Moving Rolex References

The references below showed the strongest sell-through velocity in our analysis. Rather than publishing exact timing for each one, we grouped them into velocity tiers. That approach lets readers see relative buyer urgency without putting too much weight on small differences between individual references.

Every reference in this table is part of the fastest-moving group. The tiers separate the list by how quickly each watch sold, but none of them represent slow movers. Even the third tier reflects strong buyer urgency and broad market demand.

Reference | Rolex Collection | Notable Configuration | Velocity Tier
116619 | Submariner | White gold Submariner | Fastest-Moving
116660B | Sea-Dweller Deepsea | D-Blue / James Cameron dial | Fastest-Moving
69138 | Lady-Datejust | Yellow gold President model | Fastest-Moving
279173 | Datejust | Two-tone Datejust 28 | Fastest-Moving
116508 | Daytona | Yellow gold Daytona | Fastest-Moving
168623 | Yacht-Master | Two-tone Yacht-Master | Rapid Mover
178273 | Datejust | Two-tone Datejust 31 | Rapid Mover
226658 | Yacht-Master | Yellow gold Yacht-Master 42 | Rapid Mover
124060 | Submariner | Modern no-date Submariner | Rapid Mover
126333 | Datejust | Two-tone Datejust 41 | Rapid Mover
179174 | Lady-Datejust | Steel and white gold Lady-Datejust | Rapid Mover
116681 | Yacht-Master II | Two-tone Yacht-Master II | Rapid Mover
6719 | Oyster Perpetual Date | Vintage smaller-size Rolex | Rapid Mover
126713 | GMT-Master II | Two-tone GMT-Master II | High-Demand Fast Mover
116233 | Datejust | Classic two-tone Datejust | High-Demand Fast Mover
126331 | Datejust | Everose Rolesor Datejust | High-Demand Fast Mover
126233 | Datejust | Modern two-tone Datejust 36 | High-Demand Fast Mover
126619 | Submariner | White gold Submariner Date | High-Demand Fast Mover
126610 | Submariner | Modern Submariner Date | High-Demand Fast Mover
126603 | Sea-Dweller | Two-tone Sea-Dweller | High-Demand Fast Mover
126334 | Datejust | Steel and white gold Datejust 41 | High-Demand Fast Mover
124270 | Explorer | Modern 36mm Explorer | High-Demand Fast Mover
126710 | GMT-Master II | Modern steel GMT-Master II | High-Demand Fast Mover
1601 | Datejust | Vintage Datejust | High-Demand Fast Mover
116610 | Submariner | Discontinued Submariner Date | High-Demand Fast Mover

What the Velocity Tiers Mean

Tier | Meaning
Fastest-Moving | References that sold the quickest once available
Rapid Mover | References with very strong sell-through velocity
High-Demand Fast Mover | References that showed strong buyer urgency and broad market demand

Featured Fast-Moving Rolex References

The full table of Rolex watches reviewed covers 25 references, but a closer look at ten of them shows the range of demand at work. The selection below spans precious metal and two-tone watches, women’s models, vintage pieces, and current-generation sport references. Each one helps explain a different part of what made the list move.

Rolex Submariner 116619

The Rolex 116619 takes the most recognizable dive watch profile in the catalog and casts it in white gold. Finding it near the top of the analysis is a reminder that buyer urgency is not tied only to stainless steel. The 116619 Submariner carries extra weight, a richer presence on the wrist, and a level of exclusivity that the steel models do not offer.

For collectors who want the Submariner look with a luxury foundation, the right white gold example does not tend to wait around. When one in strong condition becomes available, buyers who know this reference often move quickly, which is exactly what the sell-through data reflects.

Rolex Sea-Dweller Deepsea 116660B

Next up in our fastest selling references is the Sea-Dweller Deepasea. Specifically the Rolex 116660B, which is best known for its D-Blue dial, the gradient blue-to-black design tied to the James Cameron Deepsea. Its larger case, serious depth rating, and instantly recognizable dial give it a focused appeal among dive watch enthusiasts.

This is not a quiet everyday Rolex for every wrist, and that is part of why it moves the way it does. When buyers are specifically after this configuration, demand becomes narrow and intense. The result is a reference that can sell quickly to the right person, even though it speaks to a more specialized audience than a standard Submariner.

Rolex Lady-Datejust 69138

The Rolex 69138 Lady-Datejust shows that fast Rolex demand is not limited to men’s sport watches. As a yellow gold Lady-Datejust with a classic profile, it appeals to buyers who want a smaller case, solid precious metal, and a traditional luxury look that has held its place in the Rolex lineup for decades.

Its position in the fastest-moving group rounds out the picture of Rolex demand. The watch market often centers on larger sport references, but the 69138 makes the case that smaller, dressier, precious metal watches generate real urgency of their own when the right example is listed.

Rolex Datejust 279173

The Rolex 279173 Datejust is a clear example of how modern two-tone Datejust models perform in a 28mm case. Two-tone remains one of Rolex’s most familiar looks, blending steel with gold for a finish that reads as both classic and current. The 279173 brings that styling into a smaller size with up-to-date design details.

This reference also supports one of the larger findings in the analysis. Smaller Datejust models can create meaningful buyer urgency once they appear. The 279173 is not a niche piece sitting on the edge of the market. It moves because it lands in the sweet spot of recognizable styling and an accessible case size.

Rolex Daytona 116508

The Rolex 116508 shows that strong Daytona demand reaches past stainless steel. As a yellow gold Daytona, it sits where luxury, motorsport heritage, and collector recognition meet. The gold case gives the chronograph a presence that the steel versions cannot match, and that presence draws a specific kind of buyer.

People shopping for a precious metal Daytona usually know exactly what they want before they start looking. That clarity tends to shorten the gap between a watch being listed and a watch being sold. When the right configuration of the 116508 becomes available, it does not tend to stay available for long.

Rolex Submariner 124060

The Rolex 124060 is part of the Submariner collection and one of the cleanest modern takes on Rolex’s signature dive watch. Its no-date layout gives the dial a balanced, symmetrical look that many buyers prefer, and it leans into the traditional tool-watch character that first made the Submariner famous.

Its strong sell-through velocity confirms ongoing demand for current-generation Submariner references, especially the ones that wear well day to day. The 124060 is the kind of watch that works in nearly any setting, and that versatility helps explain why it moves quickly once it reaches the market.

Rolex Datejust 126333

The Rolex 126333 represents the modern two-tone Datejust 41, one of the most recognizable everyday luxury watches Rolex makes. The larger 41mm case gives it a contemporary feel, while the steel and gold combination keeps the classic Datejust character intact.

This reference matters because it shows that Datejust demand is not only wide, it is also fast when the configuration matches what buyers are looking for. The 126333 hits a popular size, a popular metal mix, and a design that suits both formal and casual wear. That combination keeps it moving steadily through the market.

Rolex GMT-Master II 126713

The Rolex 126713 highlights demand for modern two-tone GMT-Master II references. It pairs the practical appeal of a true travel watch with the warmer look of yellow gold and steel, giving it a more elevated feel than the all-steel models.

Its place on the list shows that GMT-Master II demand is not limited to stainless steel. Buyers who want a current-generation Rolex with both function and a dressier presence have a clear target in the 126713. That blend of utility and visual richness keeps it in active demand whenever an example is listed.

Rolex Submariner 126610

The Submariner 126610 is one of the clearest signs of modern Submariner demand. It combines current-generation proportions, a date function, and the long-running appeal of the dive watch category that helped define Rolex as a brand.

This reference carries real commercial weight because it reflects broad buyer interest rather than narrow collector taste. The 126610 is a watch that a wide range of buyers actually want to wear, and that everyday desirability is a big part of why it shows such strong sell-through velocity.

Rolex GMT-Master II 126710

The Rolex 126710 is one of the most important modern Rolex GMT-Master II references in the analysis. Its travel function, steel construction, and strong collector recognition make it a steady source of buyer interest across the market.

The 126710 also makes a useful point about how sell-through velocity works. A reference can appear fairly often and still move fast, and that combination signals deep, consistent demand rather than a one-time spike. The 126710 fits that description well, which is why it stands out as a commercially significant reference.

What These Fast-Moving Rolex References Have in Common

The list is more than a set of individual watches. Looking across all 25 references reveals a few clear patterns in how Rolex moves through the pre-owned market. These patterns are where the data turns into something useful for buyers and sellers alike.

Submariner References Remain Among the Most Liquid Rolex Watches

The Rolex Submariner references in this analysis show how broad the model’s demand stays across very different versions. The 116619 in white gold, the no-date 124060, the white gold Date 126619, the modern 126610, and the discontinued 116610 all earned spots among the fastest-moving watches we tracked.

That spread is the key point. Steel, white gold, modern, and discontinued Submariner references all moved quickly, which reinforces the Submariner’s standing as one of the most liquid Rolex collections in the pre-owned market. Whatever the metal or generation, the Submariner name continues to pull buyers in.

GMT-Master II Demand Shows Strong Buyer Urgency

Rolex GMT-Master II references continue to create strong buyer urgency, and the reason is fairly simple. The model combines genuine travel functionality with the kind of collector interest that few watches can match. Both qualities give buyers a reason to act fast when an example appears.

The presence of both the steel 126710 and the two-tone 126713 shows that demand is not tied to a single configuration. Buyers want the GMT-Master II in more than one form, which widens the pool of interested shoppers and keeps these references moving through the market at a steady pace.

Datejust Demand Is Broader Than Many Buyers Realize

One of the clearest findings is how often Rolex Datejust references appeared among the fastest-moving models. The Datejust is sometimes treated as a classic everyday Rolex rather than a high-urgency collector watch, but the data tells a fuller story. References like the 279173, 178273, 126333, 179174, 126331, 126233, 126334, 116233, and the vintage 1601 all showed strong sell-through velocity.

That range covers modern and vintage examples, two-tone and steel, white gold accents, and several different case sizes. The takeaway is that Datejust demand is both wide and active. Buyers are not just drawn to one version of the Datejust, they are moving quickly on many of them, which makes the model far more dynamic in the market than its everyday reputation suggests.

Smaller Rolex References and Lady-Datejust Models Should Not Be Overlooked

The data also shows that smaller Rolex references can move quickly once they are available. The Lady-Datejust 69138, the Datejust 279173 and 178273, the Lady-Datejust 179174, and the vintage 6719 all appeared in the analysis, and several of them landed near the top.

This points to strong buyer urgency for classic Rolex designs in smaller case sizes. When the reference, condition, and configuration align, these watches do not tend to linger. For anyone who assumes the fast-moving market belongs only to larger sport models, the performance of these smaller references is worth a second look.

Precious Metal and Two-Tone Rolex Watches Can Move Quickly

Another important takeaway is the strength of precious metal and two-tone Rolex references. Stainless steel sport models tend to dominate the conversation, but the data shows a different reality. The 116619, 116508, 226658, 168623, 116681, 126603, 126333, 116233, and 126713 all combine gold or two-tone construction with strong sell-through velocity.

These references span Submariner, Daytona, Yacht-Master, Yacht-Master II, Sea-Dweller, and Datejust models, which shows the pattern holds across collections. Gold and two-tone Rolex watches are not slow sellers waiting for a niche buyer. When the reference, condition, and price are right, they can move just as fast as their steel counterparts.

What This Means for Rolex Buyers

For buyers, the main lesson is straightforward. The right Rolex watch for sale can sell quickly once it becomes available. If a reference appears in the condition, configuration, and price range you want, waiting too long can mean missing the watch entirely. That is especially true for references that pair broad collector interest with strong everyday wearability, since those watches attract the widest pool of ready buyers.

Preparation is what turns that lesson into an advantage. Knowing what you want before a watch is listed lets you act with confidence instead of scrambling once it appears. The checklist below covers the basics worth settling in advance:

Know the exact reference number you are after.

Decide whether box and papers are required for your purchase.

Understand the condition ranges you are comfortable with.

Set a realistic budget before the watch shows up.

Check inventory regularly, or be ready to act quickly when the right example is listed.

The point is not to rush a major purchase. It is to be ready, so that when a fast-moving reference appears, you can make a clear decision rather than losing it to someone who was better prepared.

What This Means for Rolex Sellers

For sellers, strong sell-through velocity is a useful demand signal, but it does not guarantee a specific offer. A watch that buyers want quickly is a good starting point, though several other factors still shape what the watch is worth when you sell Rolex watches. Condition, originality, service history, bracelet condition, dial configuration, and the presence of box and papers all play a role, as do current inventory levels at the time of sale.

That said, the data carries a clear message for anyone thinking about selling. If your Rolex is one of the references buyers are actively seeking, it may be a good time to find out what it is worth in the current market. Active demand does not set a price on its own, but it does suggest a healthy audience for the right watch.

FAQs About Fast-Moving Rolex References
A fastest-moving Rolex reference is one that sold quickly after becoming available on Bob’s Watches. The term measures sell-through velocity, which is how fast a watch sells once it is listed. It is not a measure of total sales volume or lifetime popularity. Not necessarily. Best-selling usually refers to total units sold. This analysis focuses on how quickly references sold once listed, which is a different measure of buyer demand. A Rolex reference can move quickly without being the highest-volume seller, and a high-volume reference can still show strong sell-through velocity. The references are grouped into velocity tiers to show relative buyer urgency without overemphasizing small differences between individual watches. Every reference in the table showed strong sell-through velocity in the analysis, so the tiers separate fast movers from faster ones rather than strong demand from weak demand. This analysis is built to show relative sell-through velocity across Rolex references, not to disclose proprietary inventory data. For that reason, references are grouped by velocity tier rather than published with exact selling times. The tiers give a clear sense of buyer urgency while keeping internal figures private. Many Submariner and GMT-Master II references showed strong sell-through velocity, and both remain reliable signals of buyer urgency. Still, the data showed fast movement across Datejust, Lady-Datejust, Daytona, Yacht-Master, Sea-Dweller, and Explorer references too. Fast Rolex demand is wider than just the steel sport models. Yes. Datejust references were heavily represented in the analysis, including modern, vintage, two-tone, steel and white gold, and smaller-size configurations. That range suggests Datejust demand is broader and more active than many buyers expect from a model often seen as a classic everyday watch. Yes. Lady-Datejust and smaller Rolex references appeared among the fastest-moving models, which shows buyer urgency extends past men’s sport watches. Smaller case sizes can move quickly when the reference, condition, and configuration line up with what buyers are looking for. Not always. Sell-through speed reflects buyer urgency once a watch is listed, but resale value depends on condition, originality, configuration, box and papers, service history, and current market demand. A fast-moving reference can be a positive signal, though it is one factor in valuation rather than the whole picture.
Final Thoughts

The fastest-moving Rolex watches in our analysis did not belong to one collection, metal, size, or era. Submariner and GMT-Master II models held their place as strong signals of demand, but Datejust, Lady-Datejust, Daytona, Yacht-Master, Sea-Dweller, Explorer, precious metal, and two-tone references also showed strong sell-through velocity. The picture that emerges is a market with depth across far more of the Rolex catalog than the usual steel sport focus suggests.

For buyers, the lesson is simple. The right Rolex can move quickly once it becomes available, so knowing your reference and being ready to act makes a real difference. For sellers, the data shows that active demand exists across a wide range of references, which means there may be a stronger audience for your watch than you expect.