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It Pays to Be Transparent: An LA Times Feature

May 12, 2017

BY Paul Altieri


Those of you who are part of the Bob’s Watches community know how important transparency is to our company. In fact, it is the cornerstone of how we do business. In addition to listing our sell prices, we also outright publish how much we will pay to buy a pre-owned Rolex watch from you. Since we are transparent with our buy and sell prices, the Bob’s website is more than just an eCommerce platform — it’s a veritable database of the current market value of thousands of Rolex models. Thanks to this, we’ve been referred to as the Kelly Blue Book of pre-owned luxury watches.

Bob's Watches- Featured in the L.A. Times

Luxury watch enthusiast builds a Rolex empire in Newport Beach (Credit: The L.A. Times)

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LA Times

Reporter, Kathleen Luppi, from the LA Times took note of this transparency and did a fantastic feature on Bob’s Watches and yours truly. She states, “Such transparency has set him apart from other pre-owned online watch sellers.” Whether it is a modern Submariner or a classic vintage watch, Bob’s Watches keeps the process easy for you.

When we established Bob’s Watches many years ago, we set out to bring more transparency, honesty, and integrity to the pre-owned luxury watch market. We are immensely proud of the work we’ve done and we couldn’t have done it without you, our dear clients, and the trust you’ve placed in us. So thank you!

rolex submariner 6200

An image of Paul Altieri looking at a Submariner 6200.

Altieri’s Kelley Blue Book-style model online garnered trust from watch enthusiasts around the world, and the business expects to do $24 million in sales this year. Altieri, who founded the company nearly a decade ago, relaunched Bob’s Watches after buying the domain name from a retired North Carolina dealer.

He, his wife, chief operating officer Carol Altieri, and a team of 21 employees operate in a 5,000-square-foot space in a nondescript Goldenwest Street shopping center that neighbors 405 Tropical Fish and Plato’s Closet.

LA Times

The luxury watch industry is a fraud-filled market.

There, certified watchmakers quote, service and identify every Rolex within a transaction. Marketing and commerce specialists build an online presence for the site. As Bob’s consistently pops up as one of the top results on search engines. Sales representatives are responsible for customer service. Others load product pictures online.

They have their own processes from beginning to the end. While many transactions can seem mundane to the outside world, it is a different story when you get to speak with your clients.

It can be an emotional moment for those selling watches. Altieri has witnessed customers finding it difficult to release a piece of sentimentality. He always offers to let the seller keep the watch, but most don’t.

“People know that it’s going to a home and that someone else is going to enjoy it,” Altieri said. “It’s like buying history.”

To learn more, read the Los Angeles Times article here.




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    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.