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Rainbows and Rolexes: The New Rolex Daytona

February 12, 2013

BY Paul Altieri


Do you love rainbows but hate have to wait to actually see one magically appear after it rains?

You don’t have to anymore, thanks to the new Cosmograph “Daytona Rainbow” wristwatch designed by the famed Swiss watchmaker, Rolex.  This new watch is like no other and as soon as you put it on, you will be the talk of the town.

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Daytona Rainbow

Once you add this colorful wristwatch to your wardrobe, it will brighten even the gloomiest of days and whenever you feel like it. Wear it with jeans or put on an evening gown and the Daytona will be a perfect accessory.

Rolex Daytona Rainbow Bob's Watches.

Rolex Daytona Rainbow is certainly colorful.

The watch features an 18kt yellow gold case and bracelet, and 40mm dial. However, the true highlight of this piece de resistance is its bezel which is set with 36 mesmerizing and gleaming sapphires in all of the lovely colors of the rainbow. From bright pinks and mauves to greens, yellows, blues, and oranges, every time you look to see what time it is, you will smile. And the best part? You won’t have to wait until the rain ends!

Additionally, there’s even more sparkle thanks to the 36 diamonds which are studded on the case and another eight featured on the dial. Put these together with the quality craftsmanship Rolex is known the world over for and its perfection spelled with a capital P.

rolex daytona rainbow 116598 is a watch that is highly coveted.

The Rolex Daytona Rainbow is a watch that is unique for its bezel and jewels.

The Daytona is not only smart looking but it is also an investment. Buy it new or visit Bob’s Watches, the first and only Rolex Exchange, for previously owned Rolex watches. When you buy a pre-owned Rolex, it is often a fraction of the cost from Bob’s Watches, in the business of selling and repairing pre-owned Rolex watches since 1999. Like the Rolex brand itself, Bob’s prides itself with a great reputation, quality watches, and superb customer service.

Catching a rainbow has never been easier now that Rolex has introduced the world to its Daytona Rainbow wristwatch. The only thing you might find to be missing are the unicorns frolicking nearby!



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As the most trusted name in luxury watches, with the largest inventory on-hand and ready for immediate sale, Bob's Watches is the foremost destination to find the best in authentic, pre-owned luxury accessories. So whether on the hunt for a new pre-owned Ceramic No Date Submariner, or a vintage Paul Newman Daytona, Bob's is your primary source to find the best-of-the-best in pre-owned luxury goods at unbeatable prices.

Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.