facebook pixel


Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • CART  

    Empty Cart?

    Find Your Rolex



TAG Heuer Shows-Off a Connected-and-Mechanical Watch

March 15, 2017

BY Paul Altieri


LVMH watch guru Jean-Claude Biver has decided that watch buyers don’t need to choose between a smartwatch and a mechanical one – he’ll sell them both. In one piece. For twice the price. Biver and his team just unveiled The TAG Heuer Connected Modular 45, being billed as the first luxury connected watch to bear the Swiss Made label, which will run you $1,650.

In essence, it’s a connected module that’s interchangeable with a mechanical module that can be a COSC-certified Tourbillon chronograph, along with a wide choice of materials, colors and combinations down to the lugs, strap and buckle.

The Connected Modular 45 by Tag Heuer is a watch sure to make headlines.

The Connected Modular 45 is a combination between two types of technology. (credit: Tag Heuer)

Old Tech Meets New Tech

A variation on Tag Heuer’s classic Carrera, this is TAG’s first connected model, the Connected Modular 45 has a 45mm case that comes in satin or polished grade 5 titanium; plated with 18K 5N rose gold; or in black ceramic, with or without diamonds. With the various dials, straps and other customizable elements there are 56 versions of the watch available in all, with more to come: white, black, light grey, anthracite grey, chocolate brown, navy blue or gold, with sunray finish, skeleton dial, 3 hands, GMT, a chronograph with 1, 2, or 3 counters, plus a date and day window – all interchangeable with a swipe of the finger.

The watch's aesthetics can be modified.

Inspired by the classic Carrera the Connected Modular 45 comes in many variations. (credit: Tag Heuer)

Inside The Connected Modular 45

On the connected side, TAG partnered with Intel and Google for the latest tech, for a watch that is water-resistant to 50 meters and features GPS, an NFC sensor for payments, a high definition AMOLED screen and 4 GB of storage. “This is a Swiss watch which embodies the luxury codes of tomorrow,” Biver says, “and which not only enables you to connect to the future but also to connect to eternity thanks to its simple and smart modular design. This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch.” It is certainly state of the art technology, but some fear it may have the same life cycle of the Apple Watch.

A Connected Modular 45 is a blend of many efforts.

With the technology incorporated by Intel, Google, and Tag Heuer, this watch is a breakthrough for smart watches. (credit: Tag Heuer)

Launched simultaneously in Switzerland and California, the Connected Modular is priced at $1,650 with a special boxed kit available for $1,700. If anyone can convince watch buyers to shell out that much, we bet Biver can.




Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.


    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.