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ROLEX BLOG

TAG Heuer Shows-Off a Connected-and-Mechanical Watch

March 15, 2017

BY Paul Altieri

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LVMH watch guru Jean-Claude Biver has decided that watch buyers don’t need to choose between a smartwatch and a mechanical one – he’ll sell them both. In one piece. For twice the price. Biver and his team just unveiled The TAG Heuer Connected Modular 45, being billed as the first luxury connected watch to bear the Swiss Made label, which will run you $1,650.

In essence, it’s a connected module that’s interchangeable with a mechanical module that can be a COSC-certified Tourbillon chronograph, along with a wide choice of materials, colors and combinations down to the lugs, strap and buckle.

The Connected Modular 45 by Tag Heuer is a watch sure to make headlines.

The Connected Modular 45 is a combination between two types of technology. (credit: Tag Heuer)

Old Tech Meets New Tech

A variation on Tag Heuer’s classic Carrera, this is TAG’s first connected model, the Connected Modular 45 has a 45mm case that comes in satin or polished grade 5 titanium; plated with 18K 5N rose gold; or in black ceramic, with or without diamonds. With the various dials, straps and other customizable elements there are 56 versions of the watch available in all, with more to come: white, black, light grey, anthracite grey, chocolate brown, navy blue or gold, with sunray finish, skeleton dial, 3 hands, GMT, a chronograph with 1, 2, or 3 counters, plus a date and day window – all interchangeable with a swipe of the finger.

The watch's aesthetics can be modified.

Inspired by the classic Carrera the Connected Modular 45 comes in many variations. (credit: Tag Heuer)

Inside The Connected Modular 45

On the connected side, TAG partnered with Intel and Google for the latest tech, for a watch that is water-resistant to 50 meters and features GPS, an NFC sensor for payments, a high definition AMOLED screen and 4 GB of storage. “This is a Swiss watch which embodies the luxury codes of tomorrow,” Biver says, “and which not only enables you to connect to the future but also to connect to eternity thanks to its simple and smart modular design. This innovative, unique and distinctive watch is at the forefront of the latest technologies available in Silicon Valley and, at the same time, a genuine Swiss watch.” It is certainly state of the art technology, but some fear it may have the same life cycle of the Apple Watch.

A Connected Modular 45 is a blend of many efforts.

With the technology incorporated by Intel, Google, and Tag Heuer, this watch is a breakthrough for smart watches. (credit: Tag Heuer)

Launched simultaneously in Switzerland and California, the Connected Modular is priced at $1,650 with a special boxed kit available for $1,700. If anyone can convince watch buyers to shell out that much, we bet Biver can.

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