facebook pixel
  • 100% Certified Authentic

    Bob's Watches
    100% Certified Authentic

    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

  • JOIN / LOG IN
100% Certified Authentic

Bob's Watches
100% Certified Authentic

At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

BOB’S WATCHES

ROLEX BLOG

TAG Heuer Cut a Deal to Get Its Watches on the Cast of the new Kingsman Movie

May 8, 2017

BY Paul Altieri

SHARE

Omega may have James Bond, but TAG Heuer has the cast of Kingsman: The Golden Circle, the elite and exceptionally well-tailored British secret agents in the Matthew Vaughn film of the same name. The Swiss watch brand, owned by LVMH, did a product placement deal with producers MARV Films and Twentieth Century Fox to have characters in the flick wear its iconic Monaco watch as well as the TAG Heuer Connected smartwatch. And beyond a mere appearance the watches “will be key to the success of the heroes’ missions” while TAG Heuer is now the Official Watch of the franchise. The first Kingsman movie in 2015, starring Colin Firth and Michael Caine, was a smash hit and this is likely to be a very expensive but also very smart move for TAG.

Kingsman Watches

The Golden Circle, the elite and exceptionally well-tailored British secret agents. (credit: Hollywood Reporter)

Kingsman Watches

“Kingsman means explosions, action, laughter, and, of course, elegance,” notes Jean-Claude Biver, CEO of TAG Heuer and Chairman of the Watch Division of LVMH Group. “Its cast of young actors is the stuff of dreams – gentleman who aren’t afraid of anything. This is a perfect fit with TAG Heuer’s target market. This partnership will help us to get even closer to the younger generation.

Kingsman Watches

Kingsman means explosions, action, laughter, and, of course, elegance. (Credit: TAG Heuer)

Getting Connected

The first installment was a great success, and we are both proud and honored to see the heroes of the second film wearing flagship pieces from the TAG Heuer collection.” Director Matthew Vaughn adds, ”For Kingsman: The Golden Circle, we needed a smartwatch for our agents. We looked at the different options available, but none of them were elegant enough for a Kingsman. Then I saw an interview on Bloomberg TV with Jean-Claude about his connected watch, and it became immediately obvious; the Kingsman agents would wear the TAG Heuer Connected.”

Kingsman Watches

The TAG Heuer Connected, which is based on the Carrera. (Credit: TAG Heuer)

The TAG Heuer Connected, which is based on the Carrera, has gotten mixed reviews from the watch community but the brand says it has been a commercial success. More recently the company released an updated modular smartwatch / mechanical hybrid version dubbed the TAG Heuer Connected Modular 45. In Kingsman: The Golden Circle, hitting cinemas worldwide on September 22, the Kingsmen join forces with an equally storied and secret spy agency in the U.S. called Statesman.

Kingsman Watches

It is the Statesman agents who wear the Monaco. (Credit: TAG Heuer)

Monaco

It is the Statesman agents who wear the Monaco. Along with Firth and Taron Egerton, young star of the original movie, the movie features Julianne Moore, Halle Berry, Channing Tatum and Jeff Bridges. Another brilliant marketing move by Mr. Biver who is steadily boosting the TAG Heuer brand, but we wonder how much all this is costing LVMH….?

WATCHES YOU MIGHT LIKE

SHARE

Leave a Reply

  • This error message is only visible to WordPress admins

    Error: API requests are being delayed. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

    Error: API requests are being delayed for this account. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

  • Get The Best Deals - Buy A Rolex
    Sell A Rolex

    "The most trusted place to buy or sell a used luxury timepiece" – WSJ

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.