facebook pixel
  • 100% Certified Authentic

    Bob's Watches
    100% Certified Authentic

    At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

  • JOIN / LOG IN
100% Certified Authentic

Bob's Watches
100% Certified Authentic

At Bob's Watches, your trust is very important to us. We believe that buying a pre-owned Rolex watch online should be simple, honest, and straightforward. To that end, we guarantee that every Rolex watch on our site is 100% authentic, comprised entirely of Rolex parts. Our mission is to be the leading trusted online source for selling and buying authentic pre-owned Rolex watches. We stand behind this authenticity guarantee with a full money back refund on any watch not found to be completely genuine.

BOB’S WATCHES

ROLEX BLOG

TAG Heuer Monaco 1989-1999 Special Edition Launches in New York City

July 17, 2019

BY Jared Paul Stern

SHARE

TAG Heuer continued its 50th anniversary celebrations for the iconic square-cased Monaco made famous by Steve McQueen with a lavish soirée in New York City the other night. At the event, hosted by former Miss Universe and “friend of the brand” Paulina Vega, TAG unveiled the latest in its series of special 50th Anniversary TAG Heuer Monaco watches, this one based on the 1990s.

Monaco 1989-1999

A Tribute to the 1990s for the FIA Formula E Championship

An odd time to pay tribute to it might seem, but TAG has decided that each of the five new watches will honor a decade of its watchmaking history. Also at the event were two of its brand ambassadors, race car driver and 2017/2018 Formula E Champion Jean-Éric Vergne, and actor/racing driver Patrick Dempsey, whom some say is the modern-day McQueen.

Monaco 1989-1999

The event was timed to lead up to the 2019 New York City E-Prix Formula E Championship race, which took place on 13 and 14 July in Red Hook, Brooklyn, where Vergne will defend his title. TAG is Official Time Keeper and Founding Partner of the FIA Formula E Championship. The brand staged a heritage exhibition showing off its ties to the world of motor racing – guests had to walk through the exhibit before entering the event, which was held at Cipriani Downtown. 

Monaco 1989-1999

TAG Heuer Monaco 1989-1999 Special Edition

The new watch was unveiled with a light and video show. The “1989-1999 Special Edition” watch (as it is rather awkwardly called) will be limited to just 169 pieces. It’s designed to have a “steely industrial appearance” with a  bit of a street style vibe, finished in blue and silver, with red highlights.

Monaco 1989-1999

It features a grained rhodium-plated dial with sandblasted sub-dials, and it comes on a blue perforated rally-style calfskin strap with red contrast stitching. The caseback, featuring vertical and circular brushed finishing, is engraved with the “Monaco Heuer” logo as well as “1989-1999 Special Edition” and “One of 169”. 

Inside the watch lies TAG’s Calibre 11, a modern (although fundamentally different from a design standpoint) version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969 – hence the number of pieces. The Monaco isn’t for everyone, and the 1990s don’t raise much sentimentality among watch collectors unless we’re talking pre-Vendome Panerai, so we’ll see how much interest TAG’s Monaco 1989-1999 Special Edition manages to stir up.

*All images courtesy of TAG Heuer

Monaco 1989-1999

WATCHES YOU MIGHT LIKE

SHARE

Leave a Reply

  • This error message is only visible to WordPress admins

    Error: API requests are being delayed. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

    Error: API requests are being delayed for this account. New posts will not be retrieved.

    There may be an issue with the Instagram access token that you are using. Your server might also be unable to connect to Instagram at this time.

  • Get The Best Deals - Buy A Rolex
    Sell A Rolex

    "The most trusted place to buy or sell a used luxury timepiece" – WSJ

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, or any other brand listed. Bob's Watches only sells pre-owned watches and provides its own warranties on the watches it sells. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster, etc are all registered trademarks of the Rolex Corporation. All brands including Brequet, Cartier, Audemars Piguet, Patek Philippe, Ulysse Nardin, Breitling and Omega, etc are trademarks of their respective owners.