facebook pixel


Bob's Watches - The Pre-Owned Rolex Exchange
(800) 494-3708
1900 Quail St, Newport Beach, CA 92660
  • (800) 494-3708
  • CART  

    Empty Cart?

    Find Your Rolex



Zenith Hosts the 2018 Distinguished Gentleman’s Ride and Debuts New ‘Ton Up’ Chronograph

October 4, 2018

BY Paul Altieri


Zenith, the LVMH-owned watch brand with impressive horological heritage that’s doing its best to grab a share of the luxury watch market just wrapped up a successful sponsorship of the world’s coolest motorcycle charity event, The Distinguished Gentleman’s Ride. 112,000 vintage and classic motorcycle enthusiasts rode through 648 cities in 102 countries to help raise money and awareness for cancer research and men’s mental health, and no doubt the brand also picked up some new fans along the way thanks to new two moto-themed chronographs.

Distinguished Gentlemans Ride - San Fransisco

Distinguished Gentleman’s Ride – San Fransisco

The Distinguished Gentleman’s Ride, which has raised over $13 million to date, brought together DGR founder Mark Hawwa and Zenith CEO Julien Tornare at its New York event. Zenith fielded its own team of riders as well, the largest group among them all. Proving that Zenith values timeless style as much as selfless philanthropy, the brand also celebrated its new Pilot Type 20 Chronograph ‘Ton Up’ DGR Edition. A tribute to the café racer biker community, also known as Ton Up boys, the name refers to bikes that are capable of 100 mph or more.

The Distinguished Gentleman’s Ride has helped raise money for cancer research

The Distinguished Gentleman’s Ride has helped raise money for cancer research

Equipped with a 45mm aged stainless-steel case and a handsome matte black dial, the case back features an engraving of a DGR café racer on his motorcycle and houses an in-house El Primero automatic 4069 calibre. Limited to just five examples with a custom dial inscription and customized Distinguished Gentleman’s Ride leather strap, these timepieces are destined for the three overall largest fundraisers of 2018, the most successful Team Zenith fundraiser, as well as the lucky winner of a prize drawing among all participants.

This moto-themed chronograph was made by Zenith specifically for the DGR

This moto-themed chronograph was made by Zenith specifically for the Distinguished Gentleman’s Ride

This moto-themed Pilot 20 watch from Zenith has a distinctly different feel than their other works

The moto-themed Pilot 20 watch from Zenith





Error: Access Token is not valid or has expired. Feed will not update.
This error message is only visible to WordPress admins

There's an issue with the Instagram Access Token that you are using. Please obtain a new Access Token on the plugin's Settings page.
If you continue to have an issue with your Access Token then please see this FAQ for more information.


    Get The Best Deals - Buy A Rolex
    Sell A Rolex

    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
    * Sales tax on Internet transactions is only collected on orders shipped to addresses in California or as otherwise required by law.