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A Guide to Buying a Rolex Watch Online

February 24, 2019

BY Paul Altieri


As much fun as it is to wear a Rolex watch, buying a luxury watch online can come with a few questions. Not the least of which is “How do I even buy a watch online?”. We get asked this question fairly often, so we took the time to create this short video shedding light on the process of buying a watch on our website.

Buying an authentic Rolex online without much consideration may be a risky endeavor, but with careful research, it may be a rewarding and worthwhile experience.

Learning how to buy a watch online is a relatively easy process. Deciding whether you should buy a Rolex watch online is an entirely different question. And, to help with that, we jotted down a few things you should be aware of before starting the watch buying process.

Should I be worried about buying a Rolex watch online?

When buying a Rolex, the first step is deciding whether you want a pre-owned or new watch. New watches come at full retail price and can exceed budget limits, thus you may want to consider other options. Pre-owned watches are often just as high quality, the only difference being a considerable markdown in price.

Buying a Rolex watch is now easier than ever, but shopping online does not always guarantee its authenticity or quality. Unregulated online marketplaces such as Ebay or Craigslist cannot always guarantee that their products are legitimate. Thus, researching reputable, authorized Rolex dealers that specialize in the online buying or selling of Rolex watches, such as Bob’s Watches of Newport Beach, California, are key. Companies like Bob’s Watches are members of the Better Business Bureau (BBB), a nonprofit organization that identifies the legitimacy of businesses. Since Rolex watches are easily forged and are of high market value, make sure the company has at least an A rating from the BBB.

The most important part of buying a Rolex online is research

Extensive research is crucial. When comparing prices, it is best to research individual company websites from reputable dealers and compare numbers. These watches sell year-round at premium prices, so if you’re looking to buy, sooner is better than later.

When paying online for your used Rolex watch, make sure the payment method is secure with a legal guarantee such as Paypal or a major credit card. Companies that request buyers wire money or pay cash are probably not legitimate. A company’s return policy should also be clear and free of any inconsistencies. Companies that guarantee “all sales are final” or have complicated policies should not be trusted. Reputable companies offer some type of warranty and money-back guarantee. For example, Bob’s Watches offers all of our customers a lifetime authenticity guarantee, 3-day return policy, and every watch we sell is certified to be 100% authentic by an outside agency called Watch CSA – the leader in luxury watch authentication.



4 Responses to “A Guide to Buying a Rolex Watch Online”

  1. Kalyan Singh says:

    I want to purchase a Rolex wrist watch

  2. John Dittmann says:

    To imply that paying full retail for a Rolex is a bad thing is exceptionally deceptive. As a matter of fact, if you can buy a brand new Rolex for the retail price BUY IT IMMEDIATELY. Go to Rolex dot com and check out the retail prices… you’ll be shocked. Retail price for a 41mm no date Submariner is $8,100.

    • Paul Altieri says:

      Absolutely – there are a number of Rolex models (particularly the stainless steel sports watches) that sell for pre-owned values that are significantly above their brand-new retail prices. This is because these watches are entirely unavailable at a retail level and can’t be purchased brand-new from a retailer without spending a minimum of years on a waiting list. Some Rolex watches such as stainless steel Daytona and GMT-Master II references even sell for values up to three times their brand-new prices on the secondary market!

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