In reply to Chris.

There are a number of places that specialize in Rolex bracelet restoration, but this type of work will often fall outside the capacity of many watchmakers, as it often involves laser welding to fill in the areas that have been worn away over the years. Rolex themselves won't repair bracelets (they will just sell you a replacement at an incredibly high cost), but there are a number of independent service centers and bracelet restoration specialists that will be able to help you out for significantly less than the cost of a brand-new bracelet from Rolex.