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Keep or Sell Rolex in Today’s Market?

February 15, 2012

BY Paul Altieri


Have you owned a Rolex for some time and considered it an investment on which you can capitalize on? Throughout the land, an increasing number of Rolex owners are cashing in on their Rolex for cash. The reasons for such actions have much to do with the current value of gold, silver, platinum, and diamonds. In all truth, there is no clear-cut answer as to what you should do with your pre-owned Rolex; however, we hope the following thoughts will help you best weigh your decision.

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Keep or Sell Your Rolex

There are two obvious camps out there attempting to predict the future of gold, silver, platinum, and diamond values. One camp believes that Gold is going to rise to more than $2000 and the other items will rise in value as well, and the other camp believes that precious metals have already reached their peak and will drop in price over time. In other words, there are some who believe that the world economy will begin to grow and succeed and others who believe it will collapse even further. Whether it is a highly collectible Submariner or a vintage timepiece with gilt, you win.

Keep or Sell your Rolex

Deciding to either keep or sell a Rolex is tough choice.

Currently, the price of gold is sitting at about $1730. In 2007, gold was valued at just over $500 and steadily increased over a span of 5 years. If the trend continues it is very possible that gold will be worth three times the amount it is within the next 5-10 years. This isn’t a sure thing, but it is possible. Thus, if your hunch is continued value growth for gold, you may want to buy Rolex and hold onto the watches you own. On the other hand, if you foresee a dip in gold prices and you are in need of instant cash, you may want to sell. Such logic can also be applied to any other precious metal and diamonds.

Keep or Sell Rolex

Whether the watch is modern or vintage there is a market on Bob’s Watches.

Factors that Influence Rolex Values

  • Types of precious metals utilized. For example, a pure gold bracelet is more valuable than one that is a mix of gold and stainless steel. A pure platinum bracelet also holds definite value.
  • Diamonds. The quantity, size, and quality of diamonds make a difference.
  • Year Made and Rarity. There are certain watches made during certain years that are more valuable than others. Additionally, the less of a certain model or edition released to market, most likely the more its value.

In order to make the right decision, it is recommended that you find a used Rolex broker that you trust. Also, before trying to sell Rolex to a broker, you should have a clear understanding of the watch’s value. Don’t be afraid to walk away if the deal isn’t worth your while!




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    Bob's Watches is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A. Bob's Watches only sells pre-owned Rolex watches and provides its own warranties on the watches it sells. Rolex, www.rolex.com, is under no obligation to warranty-service watches sold by Bob's Watches. Rolex Datejust, Rolex Day Date President, Submariner, Presidential, Explorer, Sea Dweller, Super President, GMT Master, GMT, YachtMaster, Prince, Milgauss, MasterPiece, Air King, Cosmograph Daytona, and PearlMaster are all registered trademarks of the Rolex Corporation ( Rolex USA, Rolex S.A.) To buy a new Rolex watch, please visit rolex.com for a list of authorized Rolex dealers near you.
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