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ROLEX BLOG

Rolex and the Snow Skiing World

April 5, 2013

BY Paul Altieri

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Rolex and the Snow Skiing WorldAs ski season rapidly approaches around the globe, it is definitely worth mentioning Rolex’s growing role in the sport. The company entered the world of skiing in 1968, when Jean-Claude Killy was the first world-class skier to wear and promote Rolex.  He was chosen for his boldness, determination, obsession with precision.

Today Rolex continues to be the favorite watch of professional and leisurely skiers alike. In the professional realm, official wearers of Rolex include the likes of:

  • World Champion Herman Maier. He is a dynamo with an indestructible spirit. Maier’s events include King of the Downhill, Giant Slalom, and Super-G. His Rolex watch of choice is the Day-Date because of its sleek elegance and indestructible nature.
  • Champion Lindsey Vonn. The 2010/2011 season saw this inspiring young woman take first in the Downhill World Cup, Super-G World Cup, and Super Combined World Cup. Noted as a “true fighter,” this Minnesotan is going to be a force to reckon with for years to come. Vonn’s Rolex of choice is the Datejust. Her favorite model is the 36 mm, white gold and diamond Datejust with pink waves.
  • World Cup Winner Carlo Janka. In 2010, he was the overall World Cup winner. His victory came after he unmasked his undying spirit to be noted as one of the fastest men in the world.  His watch of choice is the Datejust because of the watch’s timeless elegance.

Carlo JankaNot only does Rolex sponsor some of the world’s most noted skiers, the company is also the official sponsor of the Hahnenkamm Races in the Austrian Alps. The event takes place 1,665 meters above sea level and is heralded as one of the most difficult events of the season.  With drops as steep as 85% and some jumps measuring 80 meters long, pros are pushed to their maximum. Join in the fun from January 20-22nd, 2012 if you dare!

Rolex’s visibility in the ski world inspires the purchase of new and pre-owned Rolex. Whether an adventurer chooses a new or used Rolex DateJust, President Day-Date, or Explorer, they are sure to get a watch that will endure their rough and tumble ski quests. Plus, the ski world tends to understand the value that new and used Rolex watches bring to their everyday lives.

The 2011/2012 ski season is sure to bring unlimited excitement around the world. Don’t miss out!

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