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Why the World is Loving the Rolex Datejust These Days

August 1, 2011

BY Paul Altieri


No matter where you turn, the Rolex Datejust is being touted as one of the most exciting watches on the market. Everyone from leading tennis stars, to professional yachters, to the world’s champion equestrian pros, to top actors, to leading entrepreneurs are wearing their Rolex Datejusts with pride. This has led this enquiring journalist to dig into why it is noted as one of the hottest watches of 2011.

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Why Rolex Datejust?

Wildly enough, the Datejust was first released in 1945 and was the first watch to display the date through an aperture on the dial. The first model was all gold, with an off-white face.  A few years later, the Cyclops eye was added and soon became the standard for all Rolex watches. Interestingly, it appears the watch aficionados love the Datejust because it is a pure classic. Rolex designers have had quite a bit of fun with the watch and offer all sorts of authentic styles. The history of the Datejust is full of technology and innovation that produces the watches that we have today.

Men can choose from the 36mm steel, steel & white gold, steel & yellow gold, steel and Everose gold, yellow gold and white gold models. They can also be bold and go for the Datejust Turn-O-Graph with a silver, blue or black dial. The Datejust II pushes the limits to 41mm and come in steel & white gold or steel & yellow gold.

The Rolex Datejust ref 116264 features a Turn-O-Graph, perfect for men.

Rolex Datejust Turn-O-Graph “Thunderbird” ref. 116264

Women have all sorts of choices as well. They include 31 & 33mm Datejust watches, the Ladies Datejust, the Ladies Datejust Pearlmaster and Datejust Special Edition. Each watch size and style comes with a mix of band and face choices. Depending on one’s taste, she can choose from simplicity to bling!

The ladies Rolex Datejust will be perfect for any lady looking to stay chic.

Rolex Datejust that is covered in diamonds with a fluted bezel.

No matter which model is chosen, the Rolex Datejust is a watch that takes the breath away. Not only is it beautiful it is highly functional, waterproof, and made to last a lifetime. This appears to be why it is such the rage no matter how many years go by! If you need help picking a Rolex watch as your first, take a look at Business Insider.




  • Avgasfumes

    The Rolex Datejust has always been my favorite watch. Mine is steel and yellow gold, but you really can’t go wrong no matter which version you choose.


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