Rolex President Day-Date ref. 118235
An Everose by any other name would not be as sweet
Pink gold is a popular material used in luxury watches and the one used by Rolex is particularly attractive thanks to its distinct luster. Dubbed Everose gold, this 18k rose gold alloy is manufactured at Rolex’s in-house foundry and was first presented in 2005. Since then, the brand has used the precious metal in most of their watch models including the Day-Date, the Datejust, the Sky-Dweller, the Yacht-Master, the Daytona, and others. Here we’ve handpicked ten Instagram photos that celebrate the beauty of the Rolex Everose.