Milan Fashion Week Essentials Guide

Known as one of the ‘Big Four Fashion Weeks’ of the year, Milan Fashion Week is a bi-annual clothing trade show that takes place in Milan, Italy. The high-profile event puts style directly in the spotlight and celebrates it in the heart of Italy’s fashion capital with buyers, celebrities, enthusiasts, and media from all over the world. As you might expect, luxury watches are the accessory of choice for many of the attendees, and if you plan on going to any of the shows, you are definitely going to want to have the right statement-worthy timepiece on your wrist.

To help you navigate this years’ Milan Fashion Week, we have put together a quick guide with all the key details for this year’s spring/summer event. Additionally, we also have a few must-have recommendations from Giorgia Mondani (@giorgiamondani) and Bucur Cosmin (@streetstylemvm) on essential items to bring with you for Milan Fashion Week.

Click here for our style guide on how to wear a luxury watch.

About Milan Fashion Week

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Milan Fashion Week General Information

First established in 1958, Milan Fashion Week is one of the four major Fashion Week trade shows that takes place each year, along with London, New York, and Paris. As a bi-annual event, Milan Fashion Week happens twice per year. The autumn/winter event is typically held in February/March, while the spring/summer event is held in September/October of each year.

Milan Fashion Week is partially organized by the non-profit organization Camera Nazionale della Moda Italiana, and it consists of around 70 fashion shows and 90 presentations of designers to an international audience of industry members and fashion enthusiasts. Although there are more than a hundred other Fashion Weeks that take place in various locations around the globe each year, it is the ‘Big Four’ that receive the bulk of the attention and each event is packed with buyers, celebrities, top models, and designers who all gather in Milan to proudly present their latest collections.

Milan Fashion Week Key Details

Below are the essentials details for this year’s Milan Fashion Week:

– Where: Milan, Italy (Spazio Cavallerizze, Palazzo Reale’s Sala delle Cariatidi, and Padiglione Visconti)

– When: Tuesday, September 21 – Monday, September 27

– What: 65 Shows (42 In-Person); 173 Appointments (125 In-Person)

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Top Brands at Milan Fashion Week

Milan Fashion Week attracts some of the biggest names in the entire industry, and below are just some of the ones that will be presenting this year at Milan Fashion Week:

– Prada

– Fendi

– Giorgio Armani

– Versace

– Missoni

– Salvatore Ferragamo

– Marni

– Max Mara

– Jil Sander

– Alberta Ferretti

– Etro

– MSGM

– Emilio Pucci

– Dsquared2

– Antonio Marras

– GCDS

– Philipp Plein

Essential Items for Milan Fashion Week

Below are a few top recommendations for essential items for this year’s Milan Fashion Week.

Giorgia Mondani – @giorgiamondani

Giorgia Mondani’s top 3 essential items for Milan Fashion Week:

1. Apple iPhone

2. Louis Vuitton Bag

3. Rolex Daytona

Bucur Cosmin (@streetstylemvm)

Here are my 5 items I won’t leave the house without:

1. My camera: For me, It’s definitely an essential, why? Not only do I need it to capture my outfits during the event, but It’s great to have one to keep track of all the events throughout the week, in addition to just using my phone.

2. Phone: Of course, I will need my phone. Whether for posting pictures on Instagram, or calling my friends if I get lost in the crowd, I definitely can’t leave without it!

3. Fragrance: Smell good, feel good. When attending such a big event, It’s important to have a fresh smell, freshen up with a good one for a long day!

4. Portable charger: It’s definitely a must-have since I will be more likely on my phone all day.

5. And the last item I can’t leave the house without is my watch. It’s a piece that makes your outfit stand out, it gives you the masculinity you need!

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Milan Fashion Week Schedule

For those attending Milan Fashion Week, below is an entire schedule for the show, including both digital and in-person events.

Wednesday, September 23

Digital

10.00 am – MISSONI

11.00 am – DSQUARED2

11.30 am – A COLD WALL

01.00 pm – CALCATERRA

02.00 pm – REDEMPTION

Physical

12.00 pm – SIMONA MARZIALI – MRZ

03.00 pm – FENDI

04.00 pm – N°21

05.00 pm – ALBERTA FERRETTI

06.00 pm – DOLCE & GABBANA

07.30 pm – BLUMARINE

Thursday, September 24

Digital

10.30 am – GENNY

11.30 am – EMPORIO ARMANI

01.30 pm – ANTEPRIMA

03.00 pm – LUISA BECCARIA

03.30 pm – VIVETTA

05.00 pm – SINDISO KHUMALO

08.00 pm – GCDS

Physical

09.30 pm – MAX MARA

12.30 pm – VÌEN

02.00 pm – PRADA

04.00 pm – DANIELA GREGIS

06.00 pm – ETRO

07.00 pm – SUNNEI

Friday, September 25

Digital

12.30 pm – ACT N°1

01.00 pm – GILBERTO CALZOLARI

04.00 pm – MARNI

05.00 pm – MARCO DE VINCENZO

05.30 pm – ELISABETTA FRANCHI

07.00 pm – PHILIPP PLEIN

Physical

10.00 am – MARCO RAMBALDI

11.00 am – SPORTMAX

12.00 pm – FRANCESCA LIBERATORE

02.00 pm – BOSS

03.00 pm – TOD’S

06.00 pm – VERSACE

Saturday, September 26

Digital

10.30 am – GABRIELE COLANGELO

11.30 am – MSGM

12.30 pm – ANDREA POMPILIO

01.00 pm – ERMANNO SCERVINO

01.30 pm – EMILIO PUCCI

03.00 pm – CIVIDINI

03.30 pm – MOSCHINO

05.00 pm – ANNAKIKI

06.00 pm – LAURA BIAGIOTTI

09.5 pm – GIORGIO ARMANI

Physical

09.30 am – PORTS 1961

02.00 pm – DROME

04.00 pm – PHILOSOPHY DI LORENZO SERAFINI

07.30 pm – SALVATORE FERRAGAMO

Sunday, September 27

Digital

10.00 am – ATSUSHI NAKASHIMA

11.00 am – SHUTING QIU

12.00 pm – RICOSTRU

01.00 pm – SPYDER

03.00 & 04.00 pm – IN ASSEGNAZIONE

06.00 & 07.00 pm – IN ASSEGNAZIONE

Physical

02.00 pm – VALENTINO

05.00 pm – MILANO MODA GRADUATE

Monday, September 28

Digital

10.00 am – ALEXANDRA MOURA

11.00 am – DAVID CATALÁN

12.00 pm – MIGUEL VIEIRA