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Image of Power: The Rolex President

July 29, 2010

BY Paul Altieri


The Rolex Day-Date, affectionately known as the Rolex President in the United States, is possibly the most revered Rolex model and definitely one of the pricier ones. The Day-Date name is much more easily explained than the American President nickname. The name “Day-Date” refers to the fact that the watch displays both the day (Monday, Tuesday, etc…) and the date (1,2,3…). This model was the first of its kind and was first introduced in 1956 to critical acclaim. It has since then become the pinnacle watch in the Rolex collection and often the first watch thought of when anyone mentions the Rolex brand.

Rolex DayDate President

Rolex Day-Date President ref. 228235

From Day-Date to Rolex President

Why the Day-Date is known as the President in the United States has a little uncertainty and mystery behind it. Some people believe that it is named the President because in 1948 Dwight Eisenhower was awarded a Rolex DateJust by Rolex SA in celebration of the allied victory over Nazi Germany and the Axis after World War II and when his band needed to be replaced in 1956 Rolex supplied him with the band exclusively made for the Day-Date watch which has a hidden clasp and is now known as the “president” bracelet. Because of this, the Day-Date watch itself was nicknamed the president watch. Others believe that the Day-Date collection is affectionately known as the Rolex President simply because so many presidents have worn it including FDR, JFK, Nixon, and Ford. Whatever the reason, the Rolex Day-Date will forever be known as the President. Some of the most influential people in the world purchase new and also vintage Rolex Presidents.

Vintage Rolex Day-Date President 1803

Vintage Rolex Day-Date President 1803 is a classic watch for any Rolex Enthusiast.

Celebrities have also been known for fancying this beautiful model. John Mayer, the singer/songwriter, is a known collector of Rolex President watches and is rumored to have given one to both of his recent girlfriends Jessica Simpson and Jennifer Aniston. Whoopi Goldberg can be seen wearing a Day-Date in the movie The Burglar and sports it very well. Roger Federer, the famous tennis star, and Cameron Diaz have also been seen wearing this model.

The Rolex President Datejust ref. 69138 is a watch for the elite.

Rolex President Datejust ref. 69138 can be found in on our site.

This watch has not been eclipsed in recent politics either. The Rolex Day-Date has been seen on the wrists of President Barack Obama and his ex-competition, the late John McCain. So if you found this page searching “buy pre-owned Rolex President” or “Where to buy a Rolex Day-Date” because you felt uneasy about eBay or Craigslist, please browse our vintage Rolex inventory.

Jennifer Aniston wears a Day-Day.

Jennifer Aniston wearing a Rolex Day-Date President with husband Justin Theroux (Image: Mirror.co.uk/Getty)



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