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Watch Review

Which Trio of Rolexes Does This Young Fashion Star Love?

Paul Altieri

From classic to sporty to vintage, Olivia has it covered

Socialite, television star, and fashion icon, Olivia Palermo, is known for her impeccable style. A resident of New York City, she is often photographed wearing the must-haves of the seasons, as well as timeless wardrobe staples. Not only is Olivia very particular about her clothes, shoes, jewelry, and handbags, but she also places great importance on her watch choice. A big fan of Rolex, Olivia is often seen switching between her classic Rolex Gold President and her sporty Rolex Daytona.

Olivia Palermo Watch
Olivia Palermo wearing a Rolex Lady Datejust President (Image: mainstreamsociety)


In an interview with Marie-Claire UK Edition, Olivia was asked what pieces in her wardrobe hold the most sentimental value, to which she responded, “The gold Rolex that my mother gave me on my 21st birthday is really special”. The gold Rolex Olivia is referring to is none other than a full 18k yellow gold Lady Datejust with the famed Rolex President bracelet. Judging by her photographs, her beloved Rolex is her go-to daily watch. Whether she’s casually walking her dog around the city or attending high profile fashion events, her gold Rolex is almost always on her wrist, proving that some classics never go out of style.

Olivia Palermo with her gold Rolex Lady Datejust President
Olivia Palermo with her gold Rolex Lady Datejust President (Images: purseblog.com and oliviapalermo.com)


Reserved for only the most discerning of watch lovers, the iconic Rolex President bracelet with its semi-circular three-link design is exclusively crafted in 18k gold or platinum. Originally launched in 1957, the Lady Datejust is the brand’s quintessential dress watch for women and offers versatility with a range of sizes, gems, metal options, hour-marker styles, and bezel choices. Olivia’s Lady Datejust is constructed entirely in 18k yellow gold, along with a fluted bezel, simple baton-style indexes, and a gold dial with the characteristic date window at 3 o’clock magnified by the Cyclops lens. It’s an absolute classic wristwatch that matches everything she wears.

Rolex Lady Datejust Collection
Rolex Lady Datejust Collection


On the occasions that Olivia is not wearing her gold Rolex President, she opts for the ultimate luxury chronograph — a stainless steel Daytona. The Rolex Daytona chronograph may be considered a men’s watch, however, women have been wearing this famous sporty Rolex watch for a long time. First unveiled in 1963, the Rolex Cosmograph Daytona has set the standard in high-end chronographs. Available in steel, gold, two-tone Rolesor steel and gold, and platinum, the Daytona has been a favorite among celebrities and regular folk alike since its inception. Olivia’s Rolex Daytona sports a 40mm stainless steel Oyster case with the two chrono pushers and screw-down crown, black dial with the standard three registers, and is worn on a brown leather strap for a cool casual chic look.

Olivia Palermo wearing a stainless steel Rolex Daytona


It seems, Olivia also has an affinity for vintage Rolex watches. She listed a vintage Rolex Oyster Perpetual with a distinct California dial and brown leather strap as part of her “wish list” on her very popular style blog, oliviapalermo.com.  For a complete history of the Rolex President, please visit www.rolexmagazine.com/2008/07/history-of-rolex-president-part-1.html 

Between the classic Lady Datejust President, sporty Cosmograph Daytona, and vintage Oyster Perpetual, Olivia Palermo knows that the best watch to have on her wrist is a Rolex watch.

Paul Altieri