{"id":13137,"date":"2017-02-08T06:30:02","date_gmt":"2017-02-08T14:30:02","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=13137"},"modified":"2023-05-19T15:19:27","modified_gmt":"2023-05-19T22:19:27","slug":"lenny-kravitz-redesigns-rolex-daytona-370000","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html","title":{"rendered":"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000"},"content":{"rendered":"<h2>Lenny Kravitz<\/h2>\n<figure id=\"attachment_13138\" aria-describedby=\"caption-attachment-13138\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13138\" title=\"Lenny Kravitz designs a completely blacked out Daytona.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\" alt=\"He designs a completely blacked out Daytona.\" width=\"900\" height=\"654\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png 923w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM-300x218.png 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM-768x558.png 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM-523x380.png 523w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/a><figcaption id=\"caption-attachment-13138\" class=\"wp-caption-text\">Lenny Kravitz redesigns a line of his Rolex Daytona.<\/figcaption><\/figure>\n<p>Lenny Kravitz is a true renaissance man. Aside from winning multiple Grammys and every other musical award under the sun, he has designed his own line. Kravitz designs a rock star-worthy furniture as well as commercial and residential interiors for a number of clients. Now the rock&amp;roll icon has turned his hand to watch design, with a custom take on the classic Rolex Daytona designed in collaboration with Les Artisans de Gen\u00e8ve, a \u201cwatchmaking maison\u201d (house) that creates limited edition timepieces with hefty pricetags. Kravitz\u2019s \u201cRolex LK 01\u201d as it\u2019s called \u2013 which might have the suits in Geneva firing off cease-and-desist letters \u2013 will be produced in an extremely limited run of 55 pieces at $37,800 each.<\/p>\n<p>Kravitz\u2019s \u201cRolex LK 01\u201d as it\u2019s called \u2013 which might have the suits in Geneva firing off cease-and-desist letters \u2013 will be produced in an extremely limited run of 55 pieces at $37,800 each. While some fans like &#8220;new&#8221; Daytona, but <a href=\"https:\/\/www.bobswatches.com\/rolex-blog\/rolex-news\/milestones-rolex-anniversary-models.html\">others hate this complete redesign<\/a>.<\/p>\n<h2>LK 01<\/h2>\n<figure id=\"attachment_13139\" aria-describedby=\"caption-attachment-13139\" style=\"width: 596px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13139 size-full\" title=\"Lenny Kravitz introduces a watch that is blacked out, while this voids the Rolex warranty, Les Artisans de Gen\u00e8ve says it will service the watches.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM.png\" alt=\"The Lenny Kravitz or the LK 01 is an expensive watch.\" width=\"596\" height=\"593\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM.png 596w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM-250x250.png 250w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM-300x298.png 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM-140x140.png 140w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.54-PM-382x380.png 382w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/a><figcaption id=\"caption-attachment-13139\" class=\"wp-caption-text\">The LK 01 by Lenny Kravitz, has a huge make over.<\/figcaption><\/figure>\n<h2>What Kravitz Said<\/h2>\n<p>To create the LK 01 Les Artisans de Gen\u00e8ve starts with a few requirements, a&nbsp;<a href=\"https:\/\/www.bobswatches.com\/rolex-daytona-1.html\">stainless steel and yellow gold black dial Daytona 116523<\/a>. The case and movement are completely disassembled and then given a black DLC and PVD treatment in addition to a 22-karat gold rotor. The Daytona also gets a Bakelite treatment on the bezel, a black leather bundt strap.&nbsp;He adds the words\u201dKRAVITZ DESIGN\u201d in a special font on the dial. Most revolutionary of all, a sapphire back so the movement can be viewed, something Rolex itself has never done. Of course customizing the watch voids Rolex\u2019s warranty, but <a href=\"https:\/\/www.lesartisansdegeneve.com\/en\/\" target=\"_blank\" title=\"service\" rel=\"noopener\">Les Artisans de Gen\u00e8ve promises to \u201cfulfill future service obligations\u201d<\/a>.<\/p>\n<figure id=\"attachment_13142\" aria-describedby=\"caption-attachment-13142\" style=\"width: 598px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.43.45-PM.png\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13142 size-full\" title=\"The Les Artisans de Gen\u00e8ve works a huge transformation of the watch.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.43.45-PM.png\" alt=\"The Rolex Daytona, LK 01, is not an official watch named by Rolex.\" width=\"598\" height=\"569\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.43.45-PM.png 598w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.43.45-PM-300x285.png 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.43.45-PM-399x380.png 399w\" sizes=\"(max-width: 598px) 100vw, 598px\" \/><\/a><figcaption id=\"caption-attachment-13142\" class=\"wp-caption-text\">On the face of the Daytona &#8220;Kravitz Design&#8221; is added.<\/figcaption><\/figure>\n<p>\u201cI wanted it to be simple, utilitarian, and classic,\u201d as Vogue interviews Kravitz. \u201cBut at the same time have some elegance and sophistication. I think it\u2019s a good blend of all of those elements. I chose to put it on a leather strap, as opposed to a gold strap, say, because I like that sort of blend of high-low\u2026 [It\u2019s] something you could while you drive your car, ride your motorcycle, go exploring, go hiking, whatever it is.\u201d For a final rock star touch the Daytona\u2019s box doubles as a portable bluetooth speaker. As for his other watches, Kravitz tells the mag he has \u201can old beat-up \u201970s GMT Rolex that I love, that\u2019s just worn and old,\u201d as well \u201can old Cartier watch that I love from Paris [and] some old IWCs.\u201d<\/p>\n<figure id=\"attachment_13143\" aria-describedby=\"caption-attachment-13143\" style=\"width: 593px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13143 size-full\" title=\"This blacked out Daytona is sure to raise a few eyebrows for the Rolex connoisseur. \" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.44.00-PM.png\" alt=\"LK 01 will only have 55 models available.\" width=\"593\" height=\"590\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.44.00-PM.png 593w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.44.00-PM-250x250.png 250w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.44.00-PM-300x298.png 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.44.00-PM-140x140.png 140w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.44.00-PM-382x380.png 382w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><figcaption id=\"caption-attachment-13143\" class=\"wp-caption-text\">The LK 01 is on leather instead of a traditional stainless steel, or gold bracelet.<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lenny Kravitz is a true renaissance man. Aside from winning multiple Grammys and every other musical award under the sun, he has designed his own line of rock star-worthy furniture as well as commercial and residential interiors for a number of clients. Now the rock&#038;roll icon has turned his hand to watch design, with a custom take on the classic Rolex Daytona designed in collaboration with Les Artisans de Gen\u00e8ve, a \u201cwatchmaking maison\u201d (house) that creates limited edition timepieces with hefty pricetags. Kravitz\u2019s \u201cRolex LK 01\u201d as it\u2019s called \u2013 which might have the suits in Geneva firing off cease-and-desist letters \u2013 will be produced in an extremely limited run of 55 pieces at $37,800 each.<\/p>\n","protected":false},"author":2,"featured_media":13138,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[520],"tags":[],"ppma_author":[2286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000 - Bob&#039;s Watches<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000 - Bob&#039;s Watches\" \/>\n<meta property=\"og:description\" content=\"Lenny Kravitz is a true renaissance man. Aside from winning multiple Grammys and every other musical award under the sun, he has designed his own line of rock star-worthy furniture as well as commercial and residential interiors for a number of clients. Now the rock&amp;roll icon has turned his hand to watch design, with a custom take on the classic Rolex Daytona designed in collaboration with Les Artisans de Gen\u00e8ve, a \u201cwatchmaking maison\u201d (house) that creates limited edition timepieces with hefty pricetags. Kravitz\u2019s \u201cRolex LK 01\u201d as it\u2019s called \u2013 which might have the suits in Geneva firing off cease-and-desist letters \u2013 will be produced in an extremely limited run of 55 pieces at $37,800 each.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\" \/>\n<meta property=\"og:site_name\" content=\"Bob&#039;s Watches\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bobswatches\" \/>\n<meta property=\"article:published_time\" content=\"2017-02-08T14:30:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-19T22:19:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"923\" \/>\n\t<meta property=\"og:image:height\" content=\"671\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Paul Altieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:site\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Altieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\"},\"author\":{\"name\":\"Paul Altieri\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/22b37643d599dce1a5947061baa91033\"},\"headline\":\"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000\",\"datePublished\":\"2017-02-08T14:30:02+00:00\",\"dateModified\":\"2023-05-19T22:19:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\"},\"wordCount\":504,\"commentCount\":1,\"publisher\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\",\"articleSection\":[\"New Releases\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\",\"name\":\"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000 - Bob&#039;s Watches\",\"isPartOf\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\",\"datePublished\":\"2017-02-08T14:30:02+00:00\",\"dateModified\":\"2023-05-19T22:19:27+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\",\"contentUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png\",\"width\":923,\"height\":671},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Bob's Watches\",\"item\":\"https:\/\/www.bobswatches.com\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Blog\",\"item\":\"https:\/\/www.bobswatches.com\/rolex-blog\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"New Releases\",\"item\":\"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#website\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/\",\"name\":\"Bob&#039;s Watches\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bobswatches.com\/rolex-blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#organization\",\"name\":\"Bob's Watches\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2018\/02\/bobs-watches-logo.png\",\"contentUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2018\/02\/bobs-watches-logo.png\",\"width\":600,\"height\":138,\"caption\":\"Bob's Watches\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/bobswatches\",\"https:\/\/x.com\/bobswatches\",\"https:\/\/www.instagram.com\/bobswatches\/\",\"https:\/\/www.linkedin.com\/company\/bobs-watches\/\",\"https:\/\/www.pinterest.com\/BobsWatches\/\",\"https:\/\/www.youtube.com\/user\/bobswatches\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/22b37643d599dce1a5947061baa91033\",\"name\":\"Paul Altieri\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/image\/10eb2a1135c1c05aef56a51714e68e06\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g\",\"caption\":\"Paul Altieri\"},\"description\":\"Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. Alongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.\",\"sameAs\":[\"https:\/\/www.bobswatches.com\",\"https:\/\/en.wikipedia.org\/wiki\/Bobs_Watches\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000 - Bob&#039;s Watches","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html","og_locale":"en_US","og_type":"article","og_title":"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000 - Bob&#039;s Watches","og_description":"Lenny Kravitz is a true renaissance man. Aside from winning multiple Grammys and every other musical award under the sun, he has designed his own line of rock star-worthy furniture as well as commercial and residential interiors for a number of clients. Now the rock&roll icon has turned his hand to watch design, with a custom take on the classic Rolex Daytona designed in collaboration with Les Artisans de Gen\u00e8ve, a \u201cwatchmaking maison\u201d (house) that creates limited edition timepieces with hefty pricetags. Kravitz\u2019s \u201cRolex LK 01\u201d as it\u2019s called \u2013 which might have the suits in Geneva firing off cease-and-desist letters \u2013 will be produced in an extremely limited run of 55 pieces at $37,800 each.","og_url":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html","og_site_name":"Bob&#039;s Watches","article_publisher":"https:\/\/www.facebook.com\/bobswatches","article_published_time":"2017-02-08T14:30:02+00:00","article_modified_time":"2023-05-19T22:19:27+00:00","og_image":[{"width":923,"height":671,"url":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png","type":"image\/png"}],"author":"Paul Altieri","twitter_card":"summary_large_image","twitter_creator":"@bobswatches","twitter_site":"@bobswatches","twitter_misc":{"Written by":"Paul Altieri","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#article","isPartOf":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html"},"author":{"name":"Paul Altieri","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/22b37643d599dce1a5947061baa91033"},"headline":"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000","datePublished":"2017-02-08T14:30:02+00:00","dateModified":"2023-05-19T22:19:27+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html"},"wordCount":504,"commentCount":1,"publisher":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#organization"},"image":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage"},"thumbnailUrl":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png","articleSection":["New Releases"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html","url":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html","name":"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000 - Bob&#039;s Watches","isPartOf":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage"},"image":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage"},"thumbnailUrl":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png","datePublished":"2017-02-08T14:30:02+00:00","dateModified":"2023-05-19T22:19:27+00:00","breadcrumb":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#primaryimage","url":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png","contentUrl":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/02\/Screen-Shot-2017-02-01-at-12.42.42-PM.png","width":923,"height":671},{"@type":"BreadcrumbList","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases\/lenny-kravitz-redesigns-rolex-daytona-370000.html#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Bob's Watches","item":"https:\/\/www.bobswatches.com"},{"@type":"ListItem","position":2,"name":"Blog","item":"https:\/\/www.bobswatches.com\/rolex-blog\/"},{"@type":"ListItem","position":3,"name":"New Releases","item":"https:\/\/www.bobswatches.com\/rolex-blog\/new-releases"},{"@type":"ListItem","position":4,"name":"Lenny Kravitz Redesigns the Rolex Daytona \u2013 And It\u2019s Yours for $37,000"}]},{"@type":"WebSite","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#website","url":"https:\/\/www.bobswatches.com\/rolex-blog\/","name":"Bob&#039;s Watches","description":"","publisher":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bobswatches.com\/rolex-blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#organization","name":"Bob's Watches","url":"https:\/\/www.bobswatches.com\/rolex-blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/logo\/image\/","url":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2018\/02\/bobs-watches-logo.png","contentUrl":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2018\/02\/bobs-watches-logo.png","width":600,"height":138,"caption":"Bob's Watches"},"image":{"@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/bobswatches","https:\/\/x.com\/bobswatches","https:\/\/www.instagram.com\/bobswatches\/","https:\/\/www.linkedin.com\/company\/bobs-watches\/","https:\/\/www.pinterest.com\/BobsWatches\/","https:\/\/www.youtube.com\/user\/bobswatches"]},{"@type":"Person","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/22b37643d599dce1a5947061baa91033","name":"Paul Altieri","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/image\/10eb2a1135c1c05aef56a51714e68e06","url":"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g","caption":"Paul Altieri"},"description":"Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. Alongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.","sameAs":["https:\/\/www.bobswatches.com","https:\/\/en.wikipedia.org\/wiki\/Bobs_Watches"]}]}},"authors":[{"term_id":2286,"user_id":2,"is_guest":0,"slug":"paul","display_name":"Paul Altieri","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g","author_category":"","user_url":"https:\/\/www.bobswatches.com","last_name":"Altieri","first_name":"Paul","job_title":"","description":"Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry.  His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. \r\n\r\nPaul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/13137"}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=13137"}],"version-history":[{"count":5,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/13137\/revisions"}],"predecessor-version":[{"id":57498,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/13137\/revisions\/57498"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/13138"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=13137"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=13137"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=13137"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=13137"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}