{"id":15032,"date":"2017-04-26T12:00:09","date_gmt":"2017-04-26T19:00:09","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=15032"},"modified":"2024-08-12T10:36:44","modified_gmt":"2024-08-12T17:36:44","slug":"tudor-and-longines-dont-qualify-fine","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html","title":{"rendered":"Swiss Watch Smackdown: SIHH&#8217;s Organizer Says Tudor and Longines Don\u2019t Qualify as Fine Watchmaking"},"content":{"rendered":"<p>The Geneva-based Fondation de la Haute Horlogerie, which stages the annual SIHH (Salon International de la Haute Horlogerie), has just delivered a major blow to Rolex&#8217;s sister brand Tudor and <a title=\"Longines Watches\" href=\"\/longines\/\">Longines<\/a> among a few others, declaring they don&#8217;t qualify as &#8220;fine watchmaking.&#8221; The SIHH founder, whose stated mission is to promote fine watchmaking internationally, just conducted a three-year review of 86 watch brands and determined that only 64 of them qualify for the honorific, Bloomberg reports.<\/p>\n<figure id=\"attachment_11796\" aria-describedby=\"caption-attachment-11796\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11796\" title=\"It may be possible that the Tudor has been eliminated for its resemblance to Rolex.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/11\/tudor-black-bay-watch.jpg\" alt=\"Tudor and Longines\" width=\"900\" height=\"522\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/11\/tudor-black-bay-watch.jpg 1080w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/11\/tudor-black-bay-watch-300x174.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/11\/tudor-black-bay-watch-768x446.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/11\/tudor-black-bay-watch-1024x594.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/11\/tudor-black-bay-watch-585x340.jpg 585w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-11796\" class=\"wp-caption-text\">Tudor is a sister company to Rolex.<\/figcaption><\/figure>\n<h2>Tudor and Longines<\/h2>\n<p>&#8220;Technical and precious, Fine Watchmaking draws its legitimacy from expertise and innovation,&#8221; FHH, established by the Richemont Group, <a href=\"https:\/\/www.bobswatches.com\/audemars-piguet\/\">Audemars Piguet<\/a> and Girard Perregaux in 2005, states. &#8220;The Fondation, through its activities, fosters and promotes Fine Watchmaking&#8217;s values of creativity, culture, and tradition.&#8221; To declare that <a href=\"https:\/\/www.bobswatches.com\/tudor\/\">Tudor watches<\/a> and Longines don&#8217;t qualify is a huge slap in the face, horologically speaking despite their luxurious touch on modern watches. It may also be seen as a biased move since SIHH&#8217;s founders are rival brands, though the Foundation says council members who voted on the list were screened for conflicts of interest.<\/p>\n<figure id=\"attachment_13872\" aria-describedby=\"caption-attachment-13872\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-13872\" title=\"Based on 7 categories these two among quite a few others have been disqualified.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary.jpg\" alt=\"Tudor and Longines are not longer fine watches\" width=\"900\" height=\"900\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary.jpg 1080w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary-250x250.jpg 250w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary-300x300.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary-768x768.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary-1024x1024.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary-140x140.jpg 140w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary-380x380.jpg 380w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-13872\" class=\"wp-caption-text\">Longiness has been discounted and no longer considered &#8220;fine&#8221; watch&#8221;.<\/figcaption><\/figure>\n<h2>Fondation\u00a0de la Haute Horlogerie<\/h2>\n<p>The Fondation is calling the review the &#8220;first comprehensive effort to classify high-end Swiss brands in a business where the perception of exclusivity equals all-important bragging rights&#8221; in an attempt to bring clarity to the consumer, Bloomberg notes. The Fondation further divided the brands it says qualify as fine watchmaking into four segments. Both Tudor and Longines, which didn&#8217;t make the cut at all, are very well respected in the watchmaking community.<\/p>\n<p>Cartier, TAG Heuer, Patek Philippe, Audemars Piguet and Rolex are included in the category of historic watchmaking houses, while Parmigiani and Romain Jerome are cited as contemporary brands, Montblanc is listed as a luxury brand, and the likes of Kari Voutilainen are know to be known as &#8220;artisans-creators.&#8221; The Foundation weighed seven criteria in establishing the lists including research and development, design, history, distribution, and brand image. Let&#8217;s not forget that Rolex is the most reputable company named by Forbes\u00a0for 2017.<\/p>\n<figure id=\"attachment_7772\" aria-describedby=\"caption-attachment-7772\" style=\"width: 901px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7772\" title=\"The Tudor is simply too similar to Rolex that it may potentially never return as a fine watch unless big changes are made.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/01\/Tudor-Submariner-7924.jpg\" alt=\"Tudor and Longiness\" width=\"901\" height=\"600\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/01\/Tudor-Submariner-7924.jpg 800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/01\/Tudor-Submariner-7924-300x200.jpg 300w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption id=\"caption-attachment-7772\" class=\"wp-caption-text\">Tudor Oyster Prince Submariner 7924 is certainly a very close relative to the Rolex Submariner.<\/figcaption><\/figure>\n<p>The survey will be repeated every two to three years, but until then the likes of Tudor and Longines, inexplicably excluded in our view, will have to battle a wave of negative press and preconceptions that is sure to arise from the snub. Zuzanna Pusz, an analyst at German investment bank Berenberg, says the blacklisted watch brands shouldn&#8217;t expect their stock to tank however especially as SIHH is geared more towards the industry than consumers.<\/p>\n<p>&#8220;Swiss-made label, high complications, aesthetics, and simple brand preferences are still more important than such definitions and probably won&#8217;t affect demand or allure,&#8221; as far as watch buyers are concerned, she tells Bloomberg Pursuits. Stay tuned for more on the explosive topic.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Geneva-based Fondation de la Haute Horlogerie, which stages the annual SIHH (Salon International de la Haute Horlogerie), has just delivered a major blow to Rolex\u2019s sister brand Tudor and Longines among a few others, declaring they don\u2019t qualify as \u201cfine watchmaking.\u201d<\/p>\n","protected":false},"author":2,"featured_media":13872,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2150],"tags":[],"ppma_author":[2286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Swiss Watch Smackdown: SIHH&#039;s Organizer Says Tudor and Longines Don\u2019t Qualify as Fine Watchmaking - Bob&#039;s Watches<\/title>\n<meta name=\"description\" content=\"One huge glove slap in the face for Tudor and Longines. 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These two companies among a few others have now been deemed as watches that are not &quot;fine&quot;.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html\" \/>\n<meta property=\"og:site_name\" content=\"Bob&#039;s Watches\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bobswatches\" \/>\n<meta property=\"article:published_time\" content=\"2017-04-26T19:00:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-08-12T17:36:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Altieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:site\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Altieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html\"},\"author\":{\"name\":\"Paul Altieri\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/22b37643d599dce1a5947061baa91033\"},\"headline\":\"Swiss Watch Smackdown: SIHH&#8217;s Organizer Says Tudor and Longines Don\u2019t Qualify as Fine Watchmaking\",\"datePublished\":\"2017-04-26T19:00:09+00:00\",\"dateModified\":\"2024-08-12T17:36:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html\"},\"wordCount\":527,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary.jpg\",\"articleSection\":[\"Breaking News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html\",\"name\":\"Swiss Watch Smackdown: SIHH's Organizer Says Tudor and Longines Don\u2019t Qualify as Fine Watchmaking - Bob&#039;s Watches\",\"isPartOf\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/tudor-and-longines-dont-qualify-fine.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/03\/Baselworld-2017-Longines-Flagship-60-Anniversary.jpg\",\"datePublished\":\"2017-04-26T19:00:09+00:00\",\"dateModified\":\"2024-08-12T17:36:44+00:00\",\"description\":\"One huge glove slap in the face for Tudor and Longines. 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His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. 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