{"id":16666,"date":"2017-06-30T06:00:40","date_gmt":"2017-06-30T13:00:40","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=16666"},"modified":"2024-08-13T15:51:33","modified_gmt":"2024-08-13T22:51:33","slug":"watch-book-rolex","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/just-because\/watch-book-rolex.html","title":{"rendered":"\u2018The Watch Book: Rolex\u2019 Is the New Must-Have Bible for Every Rolex Lover"},"content":{"rendered":"<p>There have been many Rolex books published over the years. Most are way too esoteric for all but the most dedicated collectors, who obsess over the slight variations between references and wouldn\u2019t dream of actually <em>wearing<\/em> the pieces they so assiduously acquire. So we welcome the publication of a more consumer-friendly, large format volume, an encyclopedic-feeling without being boring, beautifully illustrated, and aesthetically pleasing enough to merit space on any coffee table.<\/p>\n<figure id=\"attachment_16667\" aria-describedby=\"caption-attachment-16667\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16667\" title=\"This book will have content from the earliest models to the latest releases.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Cover-The-Watch-Book-Rolex-ENG.jpg\" alt=\"Watch Book: Rolex\" width=\"900\" height=\"1091\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Cover-The-Watch-Book-Rolex-ENG.jpg 1462w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Cover-The-Watch-Book-Rolex-ENG-248x300.jpg 248w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Cover-The-Watch-Book-Rolex-ENG-768x931.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Cover-The-Watch-Book-Rolex-ENG-845x1024.jpg 845w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Cover-The-Watch-Book-Rolex-ENG-314x380.jpg 314w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-16667\" class=\"wp-caption-text\">The Watch Book: Rolex by Gisbert L. Brunner is an amazing book. (Credit: teNeues)<\/figcaption><\/figure>\n<h2>The &#8220;Watch Book: Rolex&#8221; by Gisbert L. Brunner<\/h2>\n<p><em>The Watch Book: Rolex<\/em> by renowned watch expert Gisbert L. Brunner, will be released by German luxury publisher teNeues next month. It starts with an introductory section covering <a href=\"https:\/\/www.bobswatches.com\/about-rolex.html\">Hans Wilsdorf and the founding of Rolex<\/a> in London in 1905. It then presents significant milestones in the history of the iconic brand by year, from the very first Rolex models to the latest pieces presented at Baselworld.<\/p>\n<h2>Inside Watch Book: Rolex<\/h2>\n<p>The text is in English, German and French which can be a bit distracting but not to the point of annoyance. The photos are very carefully curated from the top auction houses in addition to archival material provided by Rolex. The ones that are reproduced full-page are quite stunning, though the matte finish of the paper stock doesn\u2019t always make them pop as much as we\u2019d wish.<\/p>\n<figure id=\"attachment_16669\" aria-describedby=\"caption-attachment-16669\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16669\" title=\"The Watch Book: Rolex by Brunner contains a wealth of knowledge and history.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0591.jpg\" alt=\"Watch Book: Rolex\" width=\"900\" height=\"640\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0591.jpg 1500w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0591-300x213.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0591-768x546.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0591-1024x728.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0591-534x380.jpg 534w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-16669\" class=\"wp-caption-text\">Only the best images were used in The Watch Book: Rolex.<\/figcaption><\/figure>\n<p>We love the inclusion of vintage Rolex advertisements from all decades, which are always fascinating to look at. Several chapters are devoted to landmark models like the GMT 1675, Explorer 1016, Submariner 5512 &amp; 5513, and Paul Newman Daytona watches. The photo editing is brilliantly done, and though some more original photography would have taken things to the next level, it more than meets the requirements of what the book sets out to do.<\/p>\n<figure id=\"attachment_16670\" aria-describedby=\"caption-attachment-16670\" style=\"width: 900px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16670\" title=\"Perhaps we can take a few marketing lessons from them.\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0592.jpg\" alt=\"The Watch Book: Rolex\" width=\"900\" height=\"600\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0592.jpg 1500w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0592-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0592-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0592-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/IMG_0592-570x380.jpg 570w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><figcaption id=\"caption-attachment-16670\" class=\"wp-caption-text\">The book shows old advertising campaigns.<\/figcaption><\/figure>\n<h2>The Good, The Rare, and the Ugly<\/h2>\n<figure id=\"attachment_16672\" aria-describedby=\"caption-attachment-16672\" style=\"width: 573px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16672 size-full\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Italia-yacht-master.JPG.jpg\" alt=\"\" width=\"573\" height=\"800\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Italia-yacht-master.JPG.jpg 573w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Italia-yacht-master.JPG-215x300.jpg 215w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Italia-yacht-master.JPG-272x380.jpg 272w\" sizes=\"(max-width: 573px) 100vw, 573px\" \/><figcaption id=\"caption-attachment-16672\" class=\"wp-caption-text\">A Yacht-Master Prototype from the mid 60&#8217;s (Credit: Rolex Forums)<\/figcaption><\/figure>\n<p>There are some true gems to uncover, including the very first Yacht-Master prototype from 1965, based on a Paul Newman Daytona but with a jaunty nautical addition to the dial. Speaking of Newmans there are more than enough to get your heart racing here. Of course, seeing a Paul Newman Daytona next to the ugliest Rolex ever made, the so-called Leopard or \u201cTiger Lilly\u201d Ref. 116598-SE from 2004, may give some purists an aneurysm. It\u2019s good to be reminded that mistakes can be made, and certainly 99% of the pieces in the book are drop-dead gorgeous. So there\u2019s just one further caveat before you pre-order your copy: even casually flipping through this <a href=\"http:\/\/teneues-books.us\/rolex\">Rolex encyclopedia from teNeues<\/a> is going to make you want to buy a Rolex \u2013 probably even start a collection. Luckily, we\u2019re here to help.<\/p>\n<figure id=\"attachment_16673\" aria-describedby=\"caption-attachment-16673\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16673 size-full\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Rolex_Cosmograph_Daytona_Leopard.jpg\" alt=\"\" width=\"450\" height=\"378\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Rolex_Cosmograph_Daytona_Leopard.jpg 450w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/06\/Rolex_Cosmograph_Daytona_Leopard-300x252.jpg 300w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-16673\" class=\"wp-caption-text\">Leopard or \u201cTiger Lilly\u201d Ref. 116598-SE from 2004. (credit: LuxuryLaunches.com)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>There have been many Rolex books published over the years. Most are way too esoteric for all but the most dedicated collectors, who obsess over the slight variations between references and wouldn\u2019t dream of actually wearing the pieces they so assiduously acquire. So we welcome the publication of a more consumer-friendly, large format volume, encyclopedic without being boring, beautifully illustrated, and aesthetically pleasing enough to merit space on any coffee table.<\/p>\n","protected":false},"author":2,"featured_media":16667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2272],"tags":[],"ppma_author":[2286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u2018The Watch Book: Rolex\u2019 Is the New Must-Have Bible for Every Rolex Lover - Bob&#039;s Watches<\/title>\n<meta name=\"description\" content=\"The Watch Book: Rolex by Gisbert L. Brunner, a Rolex expert, will release a new book. This book is an entertaining encyclopedia full of knowledge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bobswatches.com\/rolex-blog\/just-because\/watch-book-rolex.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018The Watch Book: Rolex\u2019 Is the New Must-Have Bible for Every Rolex Lover - Bob&#039;s Watches\" \/>\n<meta property=\"og:description\" content=\"The Watch Book: Rolex by Gisbert L. Brunner, a Rolex expert, will release a new book. 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