{"id":20025,"date":"2018-07-11T06:00:57","date_gmt":"2018-07-11T13:00:57","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=20025"},"modified":"2024-06-27T15:31:41","modified_gmt":"2024-06-27T22:31:41","slug":"omega-james-bond","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/omega\/omega-james-bond.html","title":{"rendered":"Omega’s Secret Weapon with James Bond"},"content":{"rendered":"

James Bond author Ian Fleming famously said his MI6 character, \u201ccould not just wear a watch. It had to be a Rolex,\u201d but that didn\u2019t stop Hollywood from moving the character away from the world famous brand. <\/span><\/em><\/p>\n

While Rolex and James Bond are intimately “bonded<\/em>” together in the minds of many fans and collectors, the two actually had a complicated relationship. Over the years it was reported Rolex refused to ever sponsor the films or provide watches for the actors — often leaving them to be sourced by a third party, or even the crew. While Rolex might have made a huge commission off of brand recognition over the years, they didn\u2019t actually market themselves as the \u2018Bond watch\u2019 once. <\/span><\/p>\n

Since the series’ inception in the 1960\u2019s, Bond has worn a variety of watches beyond the Rolex brand which includes Omega. In 1995, Omega managed to secure itself as the official Bond watch of choice. Since we\u2019ve seen quite a few magnificent timepieces grace the silver screen — let\u2019s take a look at a few of our favorite Omega watches<\/a>.<\/span><\/p>\n

\"Omega
Omega has had a long-standing relationship with the Bond series. (Credit: Omega)<\/figcaption><\/figure>\n

The First Official Partnership: The Omega Seamaster Professional 300m<\/b><\/h2>\n

It was 1995 and Pierce Brosnan was chosen to play 007 in GoldenEye. By this time, Hollywood was capitalizing on product placement and Omega saw this their chance to secure their brand alongside the coveted Bond brand of sophistication. <\/span><\/p>\n

It\u2019s not like Omega wasn\u2019t already seen as a luxury watch, they just weren\u2019t seen as the <\/span>Bond<\/span><\/i> watch. Either way, the marketing strategy further cemented their brand identity and bolstered their connections to the British Royal Navy — which in real life, had partnered with the brand often. <\/span><\/p>\n

In the movie, Bronson sports an Omega Seamaster Professional 300m. He even goes on to wear it in <\/span>Tomorrow Never Dies<\/span><\/i>,<\/span> The World Is Not Enough<\/span><\/i>,<\/span>\u00a0<\/span><\/i>and<\/span> Die Another Day. <\/span><\/i>Besides looking great, this is a Bond watch all around with a 41mm Oyster case, 2500 automatic movement, 48-hour power reserve, and the ability to withstand deep dives of up to 300 meters.<\/span><\/p>\n

\"Omega
James Bond has been seen with this watch on the silver screen.<\/figcaption><\/figure>\n

Daniel Craig: The Modern Bond<\/b><\/h2>\n

Fast forward to 2006 and we have a new man playing Bond once again, this time, Daniel Craig. Along with the new actor came a makeover for the Bond brand — a bit edgier, but still along the lines of styled and refined. The brand reportedly decided to continue with the Omega partnership because while high-end, sharp and luxurious, it didn\u2019t come with the same high-brow as Rolex and seemed to be a better fit for their new leading role. <\/span><\/p>\n

In Craig\u2019s <\/span>Casino Royal<\/span><\/i>, he sports a blue Omega Seamaster 300m chronometer and a black Seamaster Planet Ocean 600m Co-Axial. Cementing their partnership, the character of Vesper Lynd asks Bond if he\u2019s wearing a Rolex as she peeks down at his timepiece — to which Bond replies, \u2018Omega\u2019. Lynd calls it \u2018beautiful,\u2019 and with that, Bond cements himself as an Omega man. <\/span><\/p>\n

Now, let\u2019s take a look at the specs. The Omega Seamaster 300m chronometer is one of the brand’s best thanks to its ties to the secret agent — but this chronometer watch bolsters a great reputation on its own thanks to a handful of key features.\u00a0<\/span><\/p>\n

Features on the Omega Seamaster 300m:<\/p>\n