{"id":20203,"date":"2018-03-10T06:00:06","date_gmt":"2018-03-10T14:00:06","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=20203"},"modified":"2025-12-16T14:29:11","modified_gmt":"2025-12-16T22:29:11","slug":"first-watch-president-lyndon-johnson","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/resources\/first-watch-president-lyndon-johnson.html","title":{"rendered":"The First Watch: President Lyndon Johnson"},"content":{"rendered":"\n<p>No, we don&#8217;t mean his first watch. We mean, <i> watch. Legend has it Lyndon Johnson monikered one of Rolex&#8217;s most famous watch, The President. To this day there is still some debate, but the one thing that is clear is that Johnson loved his Day-Date &#8212; wearing it throughout his presidency and often gifting it as a sign of thanks and gratitude to the people in his life.<\/i><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The History of the Day-Date<\/h2>\n\n\n<div class=\"wp-block-image wp-image-10278 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"853\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/07\/Yellow-Gold-Rolex-Day-Date-President.jpeg\" alt=\"Lyndon Johnson\" class=\"wp-image-10278\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/07\/Yellow-Gold-Rolex-Day-Date-President.jpeg 1280w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/07\/Yellow-Gold-Rolex-Day-Date-President-300x200.jpeg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/07\/Yellow-Gold-Rolex-Day-Date-President-768x512.jpeg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2016\/07\/Yellow-Gold-Rolex-Day-Date-President-1024x682.jpeg 1024w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure><\/div>\n\n\n<p>A few years before Johnson, Rolex had given Dwight D. Eisenhower a DateJust to celebrate its 150,000th chronometer. It was engraved and sported their newest bracelet, The President, which many suspect got its name from the famous American leader who wore it. Outfitted in 18k gold, the classic <a title=\"gold datejust\" href=\"https:\/\/www.bobswatches.com\/rolex\/datejust-yellow_gold\">gold DateJust<\/a> looked extremely similar to the Day-Date, and is widely believed to be the predecessor to the now-famous watch.<\/p>\n\n\n\n<p>Then there was John F. Kennedy, who infamously, was given a personally engraved Day-Date by Marilyn Monroe the same night she sang, &#8216;Happy Birthday Mr. President&#8217; at Madison Square Garden. Kennedy never wore the watch, reportedly telling his aid to, &#8216;get rid of it.&#8217; Although, back in 2005 the watch resurfaced and sold at auction for more than $120,000.<\/p>\n\n\n\n<p>President Lyndon Johnson would then become the first president to officially wear the Day-Date, where many believe the nickname &#8216;The President&#8217; stemmed from. By 1966 Rolex was even advertising the watch and its connection to the White House, and history was made. Today though, there&#8217;s still debate amongst collectors as to <a title=\"which president contributed most to the nickname\" href=\"https:\/\/www.bobswatches.com\/rolex-blog\/rolex-info\/guide-rolex-watch-nicknames.html\">which president contributed most to the nickname<\/a>. But, since Johnson that was the first to officially sport it in the Oval Office, we\u2019re sticking with that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Watch<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"667\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2014\/04\/vintage-1803-president-rolex.jpg\" alt=\"vintage 1803 president rolex\" class=\"wp-image-4625\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2014\/04\/vintage-1803-president-rolex.jpg 1000w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2014\/04\/vintage-1803-president-rolex-300x200.jpg 300w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<p>The Day-Date was the first watch to feature both the day and the date &#8212; the day of the week displayed at the top of the dial and the date under the cyclops lens at three o&#8217;clock. Today, we don&#8217;t think twice about this technology, but back in the 1960&#8217;s this was an awesome new innovation.<\/p>\n\n\n\n<p>The Day-Date comes in either a 36mm or 40mm casing and originally was only available in precious platinum or the more famous 18k gold. Of course, the watch also sported the new band, The President, to match. To this day, the President bracelet is only available with the Day-Date and some versions of the lady Date-Just.<\/p>\n\n\n\n<p>Inside the 36mm watch is a brilliant caliber 3155 movement, the 40mm sporting a 3255 movement. Both are self-winding and boast a 48 and 70-hour power reserve. On top of that, both movements feature double quick-set day and date complications, which allow their owners to change the hour as they travel time zones without affecting the second timer. Nifty, right?<\/p>\n\n\n\n<p>Today you can also choose a wide variety of dials, bezels and hour marker for the Day-Date. Additionally, you can choose between the classics like yellow gold or platinum, as well as white gold or rose gold.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, we don\u2019t mean his first watch. We mean, the first watch. Legend has it Lyndon Johnson monikered one of Rolex\u2019s most famous watch, The President. To this day there is still some debate, but the one thing that is clear is that Johnson loved his Day-Date &#8212; wearing it throughout his presidency and often gifting it as a sign of thanks and gratitude to the people in his life.<\/p>\n","protected":false},"author":2,"featured_media":20206,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[1630],"tags":[1801,1918,1751],"ppma_author":[2286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The First Watch: President Lyndon Johnson - Bob&#039;s Watches<\/title>\n<meta name=\"description\" content=\"President Lyndon Johnson wore a Rolex President. 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Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.","sameAs":["https:\/\/www.bobswatches.com","https:\/\/en.wikipedia.org\/wiki\/Bobs_Watches"]}]}},"authors":[{"term_id":2286,"user_id":2,"is_guest":0,"slug":"paul","display_name":"Paul Altieri","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g","author_category":"","user_url":"https:\/\/www.bobswatches.com","last_name":"Altieri","first_name":"Paul","job_title":"","description":"Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry.  His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. \r\n\r\nPaul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/20203"}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=20203"}],"version-history":[{"count":6,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/20203\/revisions"}],"predecessor-version":[{"id":68487,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/20203\/revisions\/68487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/20206"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=20203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=20203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=20203"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=20203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}