{"id":2060,"date":"2012-03-25T16:47:22","date_gmt":"2012-03-25T23:47:22","guid":{"rendered":"http:\/\/www.bobswatches.com\/rolex-blog\/?p=2060"},"modified":"2024-02-27T11:23:36","modified_gmt":"2024-02-27T19:23:36","slug":"rolex-launches-app-showcases-collection","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/rolex-launches-app-showcases-collection.html","title":{"rendered":"Rolex Launches New Mobile App to Showcase 2012 Collection"},"content":{"rendered":"

The Rolex Company has officially launched a mobile application to showcase its newest products. Complete with an iPad catalog, videos, images, and other dynamic interactive features, the Rolex App is fun and amazingly easy to utilize.<\/p>\n

\"The<\/p>\n

Rolex App<\/h2>\n

The centerpiece of the application is the Oyster Perpetual Sky-Dweller<\/a>,\u00a0which is by far the most exciting product addition of the year. It also allows for interaction with many of Rolex\u2019s bestselling models including the Submariner and Yacht-Master. The application is completely free, as it was developed by Rolex SA as part of an in-house effort.<\/p>\n

The beauty of such an application is that Rolex can reach a greater audience\u00a0while providing a powerful platform for current Rolex collectors to stay current with Rolex\u2019s newest innovations and research their next purchase.<\/p>\n

Rolex debuted its 2012 collection at the Baselworld convention earlier in March and includes the impressive Oyster Perpetual Sky-Dweller, Day-Date, Day-Date II, DateJust, DateJust II, DateJust Lady 31, Yacht-Master, Cosmograph Daytona, and more.<\/p>\n

\"The<\/a>
Rolex Sky-Dweller ref. 326139 is the watch of the hour.<\/figcaption><\/figure>\n

In order to effectively showcase each watch, the Rolex mobile app includes a spread of watches that users can browse through in an effort to learn more about their feature sets, histories, and design options.<\/p>\n

The models are spread out on the second page of the app. Users can navigate by browsing horizontally or tapping on the screen and bringing down a menu which allows them to choose a specific model.<\/p>\n

According to mobile app reviews, the Rolex application provides beautiful graphics that reveal the details and intricacies of each watch. Also, without a doubt, the Sky-Dweller steals the show, as it is given priority in the catalog. To learn more about the revolutionary watch, app users can drag their fingers across the screen in a manner that simulates various watch component functions. This brings the watch to life and provides the impression that the watch is in the user’s hands.<\/p>\n

The Rolex app is also a great tool for those looking to purchase used Rolex watches, as it is possible to gain an education on feature sets and capabilities. To find the Rolex app, search your mobile device for \u201cRolex SA\u201d and enjoy this free masterpiece!<\/p>\n

Update: The Rolex App has been discontinued, but we have released our own app, Bob’s Watches, for our guests as featured on GlobeNewsWire.com.<\/p>\n","protected":false},"excerpt":{"rendered":"

The Rolex Company has officially launched a mobile application to showcase its newest products. Complete with an iPad catalog, videos, images, and other dynamic interactive features, the Rolex App is fun and amazingly easy to utilize.<\/p>\n","protected":false},"author":2,"featured_media":2065,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2150],"tags":[],"ppma_author":[2286],"class_list":["post-2060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"acf":[],"yoast_head":"\nRolex Launches New Mobile App to Showcase 2012 Collection<\/title>\n<meta name=\"description\" content=\"The new Rolex App is available for those who want to download it. 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His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. \r\n\r\nPaul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/2060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=2060"}],"version-history":[{"count":6,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/2060\/revisions"}],"predecessor-version":[{"id":60477,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/2060\/revisions\/60477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/2065"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=2060"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=2060"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=2060"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=2060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}