{"id":24496,"date":"2018-12-28T14:00:01","date_gmt":"2018-12-28T22:00:01","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=24496"},"modified":"2024-05-14T12:53:23","modified_gmt":"2024-05-14T19:53:23","slug":"tudor-in-japan","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/tudor\/tudor-in-japan.html","title":{"rendered":"Tudor in Japan and What it Means for Rolex"},"content":{"rendered":"

Now that Tudor is officially selling watches in both U.S. and Japanese markets, buyers have another option from the Wilsdorf empire other than Rolex. While the Internet has made it significantly easier for buyers from various markets to obtain <\/span>Tudor<\/span> watches<\/span><\/a>, the vast majority of these transactions (at least concerning new\/unworn examples) occurred on the gray market. Now, buyers in both the United States and Japan can purchase brand-new Tudor watches from their local authorized dealer or boutique. <\/span><\/p>\n

\"Tudor
Tudor in Japan means that there is more competition.<\/figcaption><\/figure>\n

Given the runaway success of Tudor\u2019s <\/span>Black Bay line<\/span> of vintage-inspired timepieces, it seems almost shocking to be reminded that it has only been a handful of years since Rolex\u2019s more-affordable, sister company returned to the United States, the U.K., and Japan. From their high-profile brand ambassadors, such as David Beckham and Lady Gaga, to their highly discussed new releases, like the Black Bay GMT and the Black Bay Fifty Eight, it is clear that Rolex has big plans for Tudor in Japan; however what exactly those plans are has been a topic of debate among members of the watch collecting community.<\/span><\/p>\n

Tudor in Japan<\/h2>\n

One of the more popular theories is that Rolex plans to have Tudor capitalize on Rolex\u2019s surplus demand to compete against brands such as <\/span>Omega<\/span>, Breitling, and Tag Heuer \u2013 manufacturers that have historically been barking at the heels of Rolex. A maneuver such as this would also free up Rolex to compete with higher-end brands such as Patek Philippe, Audemars Piguet, and Vacheron Constantin \u2013 manufacturers that produce exponentially fewer watches than Rolex, and whose offerings typically retail for significantly more than the average Rolex watch, despite being less well-known by the average individual outside of the watch world.<\/span><\/p>\n

For decades, Rolex has been the number one name in high-end, luxury timepieces; however on the overall scale of luxury watch prices, most contemporary Rolex offerings are still relatively affordable. It may seem downright absurd to call a $10,000 stainless steel watch \u201creasonably priced\u201d (or anything remotely close to that); however the standard, stainless steel, <\/span>Patek Philippe Nautilus<\/span> retails for roughly three times the price of the average stainless steel Rolex sports watch \u2013 and yet, it is the Rolex that will be more recognizable as \u201ca nice watch\u201d between the two timepieces (to the average person). <\/span><\/p>\n

It is this cost-to-<\/span>recognition <\/span>ratio, which is inherent to Rolex sports models, that is partly responsible for their current overwhelming demand \u2013 both for brand-new examples and for those on the pre-owned market. Stainless steel Rolex sport models have never been more sought-after, and waitlists for certain models are reaching more than several years in length at many authorized retailers.<\/span><\/p>\n

\"The
The Tudor Black Bay GMT is a great alternative to the Pepsi GMT from Rolex.<\/figcaption><\/figure>\n

The Perfect Alternative<\/h2>\n

With that in mind, for those in the market for a multi-time zone sports watch, but who are deterred by the multi-year-long waitlists for the new Rolex \u201cPepsi\u201d GMT-Master II, nothing makes the new <\/span>Tudor Black Bay GMT<\/span> seem more reasonable and appealing than its $3,900 retail price and (relative) immediate availability. Whether or not this means that we will see additional increases in Rolex retail prices remains to be seen; however it certainly does seem like a strong possibility at this point in time.<\/span><\/p>\n

In the past, brands such as Omega, Breitling, Tag Heuer, and Longines have earned sales by being considered solid value propositions compared to Rolex \u2013 a Seamaster retails for roughly half the price of a Submariner, but it certainly is not half the watch. However, with Tudor in Japan now representing yet another attractive option in the highly competitive, $2,000 to $5,000 price range, it will only make it that much more difficult for other manufacturers to garner sales away from Rolex.<\/span><\/p>\n

Despite being the most popular and well-known luxury timepiece manufacturer in the world, Rolex has managed to maintain their desirability and exclusivity for decades. Introducing Tudor into the mix within certain key markets is not going to hinder Rolex sales in the slightest \u2013 they are already unable to keep up with the current demand for their stainless steel watches. However, Tudor\u2019s presence will almost certainly eat into the sales of some of Rolex\u2019s biggest competitors, effectively forcing all of the other manufacturers in the <$10k price category to compete for second place.<\/span><\/p>\n

What are your thoughts on Tudor’s market in\u00a0Japan?<\/p>\n","protected":false},"excerpt":{"rendered":"

Now that Tudor is officially selling watches in both U.S. and Japanese markets, buyers have another option from the Wilsdorf […]<\/p>\n","protected":false},"author":2,"featured_media":24499,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2367],"tags":[],"ppma_author":[2286],"class_list":["post-24496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tudor"],"acf":[],"yoast_head":"\nTudor in Japan and What it Means for Rolex - Bob's Watches<\/title>\n<meta name=\"description\" content=\"Tudor in Japan means there will be heavy competition for other brands like Omega, TAG Heuer, and Breitling. 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His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. \r\n\r\nPaul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/24496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=24496"}],"version-history":[{"count":2,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/24496\/revisions"}],"predecessor-version":[{"id":38467,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/24496\/revisions\/38467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/24499"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=24496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=24496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=24496"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=24496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}