{"id":32860,"date":"2019-04-17T06:00:29","date_gmt":"2019-04-17T13:00:29","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=32860"},"modified":"2019-11-07T16:34:41","modified_gmt":"2019-11-08T00:34:41","slug":"watch-brand-ambassadors-participate","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/just-because\/watch-brand-ambassadors-participate.html","title":{"rendered":"Here\u2019s How Luxury Watch Brands Are Getting Their Ambassadors to Actually Do Something"},"content":{"rendered":"

Gone it seems are the days when luxury watch brand ambassadors had little to do except wear free watches, smile for the cameras, and collect fat paychecks. Their tangential connection to the brands was made evident on the rare occasions that they actually had to comment on them, and could sometimes not even pronounce the watchmakers\u2019 names. <\/span><\/p>\n

However, there\u2019s a growing trend for brands to get their ambassadors to actually participate in various activities surrounding their respective horological heritages, thereby lending the celebrity endorsements more authenticity. Of course Rolex has always done this with its \u201ctestimonees\u201d who are chosen for their prowess in particular sports or interest in the brand; think Roger Federer, whose passion for Rolex watches<\/a> seems to be as genuine as his thirst to reign as the world\u2019s best tennis player.<\/span><\/p>\n

\"Ambassadors\"
In addition to $1.4 Million this year, Roger Federer has also received some excellent watches from Rolex, Including a solid-platinum Day-Date II.<\/figcaption><\/figure>\n

Next-Level Involvement<\/strong><\/h2>\n

Few take it to the extreme of avant-garde watchmaker Richard Mille, who does not enter into celebrity collaborations merely for money but in fact has his ambassadors such as Rafael Nadal actually help design timepieces. And Nadal in fact wears his ultra-lightweight carbon RM tourbillon while playing – and winning. <\/span><\/p>\n

The current trend seemed to begin with brand ambassadors making visits to watch manufactures; think George Clooney <\/span>glamming up the Omega factory<\/span> and managing even to make a white lab coat look dashing. \u201cOn a special tour with Raynald Aeschlimann, President and CEO of Omega, as well as Nick Hayek, CEO of Swatch Group, George was able to discover the five floors of space used for all of the brand\u2019s watch assembly, training, and quality control,\u201d as the brand noted.<\/span><\/p>\n

\"Ambassadors\"
The movement that Benedict Cumberbatch recently worked on while visiting the JLC factory is near-identical to the one found inside this watch.<\/figcaption><\/figure>\n

Ambassadors and Watchmakers<\/strong><\/h2>\n

Benedict Cumberbatch recently went one better. The British actor famed for his portrayal of Sherlock Holmes participated in a private watchmaking masterclass with Jaeger-LeCoultre, which has been upping its profile of late. The star observed Richard Phipps-Carter, one of Jaeger-LeCoultre\u2019s longest-serving watchmakers, dismantle a JLC 925 movement to get the hang of the thing. Then he guided Cumberbatch through the painstaking process of re-assembling the movements components using traditional watchmaking tools. <\/span><\/p>\n

Ever the perfectionist and virtuoso, the actor even \u201cperformed some parts of this exceptionally demanding process for himself,\u201d World Tempus <\/span>reports<\/span>. This came on the heels of David Beckham going free diving for a recent campaign with Tudor, which he pulled off with aplomb.<\/span><\/p>\n

\"Ambassadors\"
The blue Tudor Pelagos was recently the subject of Tudor’s advertisement campaign about free diving with David Beckham.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"

Gone it seems are the days when luxury watch brand ambassadors had little to do except wear free watches, smile […]<\/p>\n","protected":false},"author":46,"featured_media":32863,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2272],"tags":[],"ppma_author":[2298],"acf":[],"yoast_head":"\nHere\u2019s How Luxury Watch Brands Are Getting Their Ambassadors to Actually Do Something - Bob's Watches<\/title>\n<meta name=\"description\" content=\"Luxury watch brand ambassadors used to only have to wear free watches, but now there is a growing trend for them to participate in their brand's heritage.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bobswatches.com\/rolex-blog\/just-because\/watch-brand-ambassadors-participate.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Here\u2019s How Luxury Watch Brands Are Getting Their Ambassadors to Actually Do Something - 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