{"id":33958,"date":"2019-05-15T06:00:51","date_gmt":"2019-05-15T13:00:51","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=33958"},"modified":"2019-11-06T17:00:57","modified_gmt":"2019-11-07T01:00:57","slug":"rolex-material-milestones","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/resources\/rolex-material-milestones.html","title":{"rendered":"The Rolex Material Milestones"},"content":{"rendered":"

Along with making excellent luxury watches, Rolex is also a master at marketing with a knack for creating its own dialect. If you spend time reading about Rolex watches<\/a>, you will have no doubt come across terms like <\/span>Rolesor<\/span><\/i>, <\/span>Cerachrom<\/span><\/i>, and <\/span>Oysterflex<\/span><\/i>. Rolex often coins specific names for the materials it uses to denote a particular style, to emphasize superior quality, or to highlight an invention. For a little more insight into the origins of these names, here\u2019s a quick timeline of Rolex material milestones. <\/span><\/p>\n

\"Rolex<\/p>\n

Rolesor \u2013 1933<\/b><\/h2>\n

The term <\/span>Rolesor<\/span><\/i> is Rolex-speak for marrying gold and steel on one watch – better known as \u2018two-tone\u2019 throughout the watch industry. On yellow and rose gold <\/span>Rolesor<\/span><\/i> watches, the yellow gold or rose gold details include the bezel, winding crown, and center bracelet links, while the rest of the watch is fashioned from stainless steel. On the other hand, white Rolesor models only include a white gold bezel on an otherwise stainless steel watch.<\/span><\/p>\n

A merger of the words \u201cRolex\u201d and \u201cor\u201d (the French word for gold), Rolex patented the word <\/span>Rolesor<\/span><\/i> in 1933, and the first Rolesor Datejust made its official debut in 1948. Since then, the combination of gold and steel has been a Rolex signature design. <\/span><\/p>\n

\"Rolex<\/p>\n

904L Steel \u2013 1985 \/ Oystersteel \u2013 2018 <\/b><\/h2>\n

In 1985, Rolex became the first watch brand to use 904L stainless steel (instead of 316L stainless steel) for the construction of its watches. 904L steel is prized for its excellent anti-corrosion properties and its particular sheen. <\/span><\/p>\n

The steel switch first appeared on the Sea-Dweller then Rolex eventually rolled it out to other steel models. Furthermore, Rolex first used 904L steel only for the watch cases and then started making bracelets from it as well. <\/span><\/p>\n

In 2018, Rolex began referring to the 904L stainless steel on its watches as <\/span>Oystersteel<\/span><\/i>. <\/span><\/p>\n

\"Rolex<\/p>\n

Rolesium \u2013 1999<\/b><\/h2>\n

When Rolex unveiled the first Yacht-Master watches in 1999, the brand also introduced the term <\/span>Rolesium<\/span><\/i>, which is the combination of stainless steel and platinum on one watch. <\/span>Rolesium<\/span><\/i> models are still exclusive to the Yacht-Master collection today. <\/span><\/p>\n

\"Rolex<\/p>\n

Everose Gold – 2005<\/b><\/h2>\n

Not satisfied with standard rose gold, Rolex presented <\/span>Everose<\/span><\/i> gold in 2005. This is the brand\u2019s patented rose gold alloy that mixes gold, copper, and platinum to create a unique shade of pink gold. Created in Rolex\u2019s own foundry, Everose gold promises not to fade or discolor over time. <\/span><\/p>\n

\"Rolex<\/p>\n

Cerachrom \u2013 2005\/2007 <\/b><\/h2>\n

In 2005, Rolex presented its first watch with a ceramic bezel insert: the yellow gold GMT-Master II ref. 116718LN with a black ceramic bezel. In 2007, Rolex launched the brand new Yacht-Master II watch, this time with a blue ceramic bezel. That same year, Rolex trademarked the name <\/span>Cerachrom<\/span><\/i> \u2013 a portmanteau of the words \u201cceramic\u201d and \u201cchroma\u201d (the Greek word for color). <\/span><\/p>\n

Rolex now refers to all its ceramic bezels as <\/span>Cerachrom<\/span><\/i>, which \u00a0has replaced aluminum the go-to bezel material for Rolex watches. Some models such as the GMT-Master II, Submariner, Yacht-Master II, and others have <\/span>Cerachrom<\/span><\/i> bezel inserts, while the Daytona has a monobloc <\/span>Cerachrom<\/span><\/i> bezel. <\/span><\/p>\n

Made from an especially hard and corrosion-resistant ceramic, <\/span>Cerachrom<\/span><\/i> bezels are scratch resistant and fade resistant. The bezel markings on a <\/span>Cerachrom<\/span><\/i> bezel are first molded in the ceramic and then coated with either a layer of gold (on gold models) or a layer of platinum (on steel or platinum models) via PVD. <\/span><\/p>\n

\"Rolex<\/p>\n

Oysterflex \u2013 2015<\/b><\/h2>\n

Rolex released a brand new Yacht-Master model in 2015 with a novel bracelet design Rolex that dubbed the <\/span>Oysterflex<\/span><\/i> bracelet. Comprised of metal inserts made of titanium and nickel that are then coated in black elastomer, the patented <\/span>Oysterflex<\/span><\/i> bracelet is Rolex\u2019s innovative approach to the rubber watch strap. <\/span><\/p>\n

Along with select Yacht-Master models, Rolex has also fitted a few gold Daytona references with the Oysterflex bracelet. <\/span><\/p>\n

\"Rolex<\/p>\n","protected":false},"excerpt":{"rendered":"

Along with making excellent luxury watches, Rolex is also a master at marketing with a knack for creating its own […]<\/p>\n","protected":false},"author":2,"featured_media":16389,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[1630],"tags":[],"ppma_author":[2286],"acf":[],"yoast_head":"\nThe Rolex Material Milestones - Bob's Watches<\/title>\n<meta name=\"description\" content=\"In order to make excellent luxury watches, Rolex invents cutting edge and proprietary materials. 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Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.","sameAs":["https:\/\/www.bobswatches.com","https:\/\/en.wikipedia.org\/wiki\/Bobs_Watches"]}]}},"authors":[{"term_id":2286,"user_id":2,"is_guest":0,"slug":"paul","display_name":"Paul Altieri","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g","author_category":"","user_url":"https:\/\/www.bobswatches.com","last_name":"Altieri","first_name":"Paul","job_title":"","description":"Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. \r\n\r\nPaul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/33958"}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=33958"}],"version-history":[{"count":4,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/33958\/revisions"}],"predecessor-version":[{"id":38903,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/33958\/revisions\/38903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/16389"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=33958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=33958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=33958"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=33958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}