{"id":34330,"date":"2022-04-01T06:01:04","date_gmt":"2022-04-01T13:01:04","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=34330"},"modified":"2022-06-03T14:52:15","modified_gmt":"2022-06-03T21:52:15","slug":"rolex-cellini-history","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/resources\/rolex-cellini-history.html","title":{"rendered":"The History of the Rolex Cellini"},"content":{"rendered":"<p>Today, we\u2019re having a look at what can safely be called the least well-known and least recognizable collection from the Crown\u2019s archives: the Rolex Cellini. Unlike many of the other watches in the Rolex catalog, which all have clear purposes and well-defined aesthetics, the <a href=\"https:\/\/www.bobswatches.com\/rolex-cellini-1.html\">Rolex Cellini<\/a> lineup has been somewhat of a catch-all collection throughout the years for various Rolex dress watches in all shapes and sizes.<\/p>\n<p><iframe loading=\"lazy\" title=\"The History of Rolex Cellini | Bob&amp;apos;s Watches\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DRIUZpN2hMA?start=2&amp;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Benvenuto Cellini And The Idea Of Owning Multiple Watches<\/h2>\n<p>The Rolex Cellini collection takes its name from the famed Italian goldsmith and sculptor, Benvenuto Cellini. The name was chosen for Rolex\u2019s collection of refined and often gem-set dress watches as a means to celebrate the elegant lines and impeccable craftsmanship of the artist\u2019s works.<\/p>\n<p>The production of luxury-oriented dress watches may sound like an unusual move for a brand that built its reputation by building highly reliable tool watches; however, it was the clever work of Mr. Rene-Paul Jeanneret that led to this new shift in direction for the brand. As Director of Marketing for Rolex, it was Jeanneret that spearheaded the efforts to craft the narrative of the Rolex collector, creating the premise of owning several Rolex watches for different uses and occasions \u2013 the \u201ctool watch\u201d concept, rather than just one watch that would be worn throughout all of life\u2019s activities.<\/p>\n<p>This mantra of owning multiple watches became a part of Rolex\u2019s marketing language by the early 1960s, and it didn\u2019t take long before the public\u2019s buying perspective had shifted. Purpose-built tool watches like the Rolex Submariner and GMT-Master were finding success, making way for a purpose-built dress watch \u2013 the Rolex Cellini.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51869 size-full\" title=\"Rolex Cellini ref. 50509 - White Gold\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/BOBS-STUDIO-2021.02.1901060-Edit.jpg\" alt=\"Rolex Cellini 50509 18k White Gold\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/BOBS-STUDIO-2021.02.1901060-Edit.jpg 1800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/BOBS-STUDIO-2021.02.1901060-Edit-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/BOBS-STUDIO-2021.02.1901060-Edit-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/BOBS-STUDIO-2021.02.1901060-Edit-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/BOBS-STUDIO-2021.02.1901060-Edit-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h2>A Wide Range Of Designs<\/h2>\n<p>By the time the 1970s rolled around, the Cellini collection was already a diverse assortment of elegant, dress-oriented timepieces. While the vast majority of Rolex\u2019s watches used their patented, waterproof Oyster case, watches in the Cellini collection often skipped the screw-down crown and caseback, as they did not require the high-degree of water-resistance of their tool watch counterparts.<\/p>\n<p>Instead of focusing on robust and purpose-built designs, the Rolex Cellini collection placed an emphasis on refinement and the use of gold and gemstones. Dress watches were by no means a new concept; however, the Cellini was the first Rolex collection that was strictly focused on aesthetics, rather than pure functionality \u2013 something that has since become significantly more common throughout the watch industry.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51870 size-full\" title=\"Vintage Rolex Cellini - Yellow Gold\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/20JM5427-Edit.jpg\" alt=\"Vintage Rolex Cellini Yellow Gold\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/20JM5427-Edit.jpg 1800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/20JM5427-Edit-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/20JM5427-Edit-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/20JM5427-Edit-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/20JM5427-Edit-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h3>The Rolex King Midas<\/h3>\n<p>Although many of the earliest Rolex Cellini references followed a rather classic and conservative aesthetic, the collection expanded during the 1970s to incorporate the bold, angular designs that characterized much of the era. During this time, Rolex hired prominent designers such as G\u00e9rald Genta to design some of their new timepieces, and Cellini watches like the \u2018King Midas\u2019 and the ref. 4651 possesses a number of distinctive design traits that are characteristic of the watches born during this era.<\/p>\n<p>According to several sources, G\u00e9rald Genta is the man behind the design of the Rolex King Midas from 1963 \u2013 a bold, angular, and thoroughly modern, solid-gold Rolex that is best known for being owned by Elvis Presley back in the day. While entirely unconfirmed by Rolex, most collectors believe that Genta was the designer who created the King Midas because the unusual watch possesses a number of key design elements that are found throughout the vast majority of his other works, such as a non-traditional case shape, strong angular lines, and a distinct integrated bracelet.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51871 size-full\" title=\"Rolex King Midas - Yellow Gold\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/KingMidas_5D3_9745-3-Edit-1.jpg\" alt=\"Rolex King Midas Yellow Gold\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/KingMidas_5D3_9745-3-Edit-1.jpg 1800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/KingMidas_5D3_9745-3-Edit-1-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/KingMidas_5D3_9745-3-Edit-1-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/KingMidas_5D3_9745-3-Edit-1-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/KingMidas_5D3_9745-3-Edit-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h2>Back To Conventional And Conservative<\/h2>\n<p>After experimenting with the bold and angular lines of the 1970s, the Rolex Cellini collection began to take on a much more conventional and cohesive overall aesthetic. Models such as the Cellini Danaos featured a modern take on a distinctly vintage-influenced design. Measuring only 35mm in diameter and with a slightly barreled case design, these watches are oddly reminiscent of the old Rolex bubbleback models; however, they are quite a bit more refined and elegant than their predecessors.<\/p>\n<p>As Rolex continued to flush out the appearance of their Cellini line, the overall aesthetic of the collection shifted back towards classic and conventional designs. Rather than embracing the bold and angular lines of the watches from the 1970s, the new generation of Rolex Cellini watches was back to simple and timeless designs, finished to the same exacting standard as all of Rolex\u2019s creations, with subtle flourishes of refined luxury.<\/p>\n<p>Many of the design cues that first appeared on the Cellini watches from the early 2000s can still be found on the modern Cellini timepieces that Rolex sells today. While these new Cellini references are thoroughly modern as far as their build quality and materials, they can also be viewed as the contemporary equivalents of the early Cellini dress watches that Rolex first brought to market several decades ago.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51874 size-full\" title=\"Rolex Cellini ref. 5115 - Yellow Gold\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/Rolex_Cellini_5115_5D3_0435-2-3-Edit-2-1.jpg\" alt=\"Rolex Cellini 5115 Yellow Gold\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/Rolex_Cellini_5115_5D3_0435-2-3-Edit-2-1.jpg 1800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/Rolex_Cellini_5115_5D3_0435-2-3-Edit-2-1-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/Rolex_Cellini_5115_5D3_0435-2-3-Edit-2-1-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/Rolex_Cellini_5115_5D3_0435-2-3-Edit-2-1-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/Rolex_Cellini_5115_5D3_0435-2-3-Edit-2-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h2>The Modern Rolex Cellini<\/h2>\n<p>The most recent addition to the Rolex Cellini collection was introduced at Baselworld 2017, when Rolex unveiled the reference 50535 \u2013 a 39mm model in Everose pink gold, which features both a pointer date and a moonphase complication. Watches with moonphase complications disappeared from Rolex\u2019s catalog back in the 1950s, and until the release of the ref. 50535, Rolex\u2019s lineup was completely devoid of a watch with this historic complication \u2013 despite it being an absolute mainstay in the catalogs of many other luxury timepiece manufacturers.<\/p>\n<p>All of the watches from the most recent generation of the Cellini collection share a 39mm case that is crafted from either 18k white gold or Rolex\u2019s proprietary Everose pink gold. Additionally, all of these modern Rolex Cellini watches are available with a handful of different dial colors and offered in time-only, time and date, dual time, and date plus moonphase configurations.<\/p>\n<p>Despite the range of dials and complications, this most recent batch of Rolex Cellini watches has a far more cohesive overall aesthetic than any of the previous Cellini generations. Previously a catch-all category for Rolex\u2019s dress watch designs, the Cellini lineup slowly evolved over the years to become a clear and well-defined collection of Rolex dress watches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51873 size-full\" title=\"Rolex Cellini ref. 50505 - Everose Gold\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/MicrosoftTeams-image-372.jpg\" alt=\"Rolex Cellini Time 50505 18k Everose Gold\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/MicrosoftTeams-image-372.jpg 1800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/MicrosoftTeams-image-372-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/MicrosoftTeams-image-372-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/MicrosoftTeams-image-372-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/MicrosoftTeams-image-372-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n<h2>Rolex Discontinues Most of Cellini Watches<\/h2>\n<p>While the most recent addition to the Cellini collection was the Moonphase model from 2017, the most recent update is not a new model at all. In addition to all of its new releases that were unveiled at Watches &amp; Wonders Geneva 2022, Rolex also quietly discontinued all of the most recent generation of its Cellini models, leaving only the single Moonphase reference in 18k Everose gold.<\/p>\n<p>A quick look at Rolex\u2019s website will confirm that there isn\u2019t a single other Rolex Cellini watch currently in production, other than the Everose Cellini Moonphase ref. 50535. Unless Rolex plans to discontinue its dedicated collection of dress watches altogether in the near future, this may be a sign that this is a just temporary hiatus for the Cellini range, and that Rolex has plans to bring the line back at a later date in a completely re-imagined form.<\/p>\n<p>What the future holds for the Rolex Cellini collection remains uncertain. It has spent most of its history being one of Rolex\u2019s most overlooked collections, but given its long and illustrious history &#8211; and given that there is currently a growing interest in dress watches &#8211; many collectors would almost certainly be sad to see it leave Rolex\u2019s catalog altogether. With that in mind, an entirely new generation of the Cellini would be incredibly exciting and it would also bring some long-overdue attention to this beautiful line of elegant dress watches.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-51872 size-full\" title=\"Rolex Cellini Prince ref. 5441 White Gold \" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/IMG_9398-Edit.jpg\" alt=\"Rolex Cellini Prince 5441 5441\/9 White Gold Doctor Watch\" width=\"1800\" height=\"1200\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/IMG_9398-Edit.jpg 1800w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/IMG_9398-Edit-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/IMG_9398-Edit-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/IMG_9398-Edit-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/05\/IMG_9398-Edit-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1800px) 100vw, 1800px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today, we\u2019re having a look at what can safely be called the least well-known and least recognizable collection from the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18602,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1630],"tags":[],"ppma_author":[2286],"class_list":["post-34330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-resources"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The History of the Rolex Cellini - What You Didn&#039;t Know | Bob&#039;s Watches<\/title>\n<meta name=\"description\" content=\"It does not receive nearly as much attention as its siblings, but the Rolex Cellini is the brand&#039;s collection of dress watches and offers a unique history.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bobswatches.com\/rolex-blog\/resources\/rolex-cellini-history.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of the Rolex Cellini - What You Didn&#039;t Know | Bob&#039;s Watches\" \/>\n<meta property=\"og:description\" content=\"It does not receive nearly as much attention as its siblings, but the Rolex Cellini is the brand&#039;s collection of dress watches and offers a unique history.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/resources\/rolex-cellini-history.html\" \/>\n<meta property=\"og:site_name\" content=\"Bob&#039;s Watches\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bobswatches\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-01T13:01:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-06-03T21:52:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2017\/10\/Rolex_Cellini_50525_5D3_0473-2-3-Edit.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Altieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:site\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Altieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html\"},\"author\":{\"name\":\"Paul Altieri\",\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/#\\\/schema\\\/person\\\/22b37643d599dce1a5947061baa91033\"},\"headline\":\"The History of the Rolex Cellini\",\"datePublished\":\"2022-04-01T13:01:04+00:00\",\"dateModified\":\"2022-06-03T21:52:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html\"},\"wordCount\":1275,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/Rolex_Cellini_50525_5D3_0473-2-3-Edit.jpg\",\"articleSection\":[\"Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html\",\"url\":\"https:\\\/\\\/www.bobswatches.com\\\/rolex-blog\\\/resources\\\/rolex-cellini-history.html\",\"name\":\"The History of the Rolex Cellini - 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the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. Alongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\\\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. 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