{"id":35623,"date":"2019-07-15T06:00:43","date_gmt":"2019-07-15T13:00:43","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=35623"},"modified":"2024-05-14T11:51:14","modified_gmt":"2024-05-14T18:51:14","slug":"history-parmigiani-fleurier","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/luxury-watches\/history-parmigiani-fleurier.html","title":{"rendered":"The History of Parmigiani Fleurier"},"content":{"rendered":"

Let\u2019s be honest; you may not have heard of the watch brand Parmigiani Fleurier before. However that\u2019s okay because a decent number of people have not either. Yet, if you delve into the details of this Swiss <\/span>haute horlogerie<\/span><\/i> brand, there\u2019s plenty to discover. Founded by a master watch restorer, backed by a foundation funded by pharmaceutical fortunes, and part of a larger vertically integrated horology group, Parmigiani Fleurier is a niche high horology brand that is serious about its watchmaking. Join us as we outline the history of the independent Parmigiani Fleurier<\/a> watch <\/span>manufacture.\u00a0<\/span><\/i><\/p>\n

\"Parmigiani<\/p>\n

The Origins of Parmigiani Fleurier<\/b><\/h2>\n

In the mid-1970s, smack in the middle of the Quartz Crisis, a young watchmaker named Michel Parmigiani opened a workshop to restore antique and vintage timepieces. His reputation quickly gained him an illustrious list of clients including Patek Philippe (who entrusted Michel Parmigiani to restore important pieces for its museum), Breguet, Vacheron Constantin, and others.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n

Another one of Michel Parmigiani\u2019s customers included the Sandoz Family Foundation (of Novartis Pharmaceuticals fame), founded by sculptor Edouard-Marcel Sandoz as an institution to promote Swiss entrepreneurship. The watch restorer was tasked to maintain the foundation\u2019s large collection of clocks and automata.\u00a0<\/span><\/p>\n

This encounter proved to be significant, as it was due to the Sandoz Family Foundation\u2019s encouragement and investment dollars that paved the way for the birth of the Parmigiani Fleurier brand in 1996. Fleurier is a small town in Switzerland where the brand is headquartered.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n

In 1999, three years after the founding of the brand, Parmigiani Fleurier presented its first watch in the form of the Toric QP Retrograde, a round watch with a highly decorative multi-step bezel. This was quickly followed by the Kalpa Hebdomadaire, which featured an unorthodox case silhouette somewhere in between a rectangle and a \u201ctonneau\u201d (aka barrel) case.<\/span><\/p>\n

Today, the Toric and Kalpa collections continue to serve as the backbone of the Parmigiani Fleurier catalog.<\/span>\u00a0<\/b><\/p>\n

\"Parmigiani<\/p>\n

The Evolution of Parmigiani Fleurier to an Independent and Vertical Manufacture<\/b><\/h2>\n

We often speak about Rolex\u2019s structure as a vertically-integrated watch manufacturer, whereby almost all of the Swiss watchmaking giant\u2019s components are made in-house. Parmigiani Fleurier\u2018s structure is similar, albeit on a smaller scale.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n

Thanks to the deep pockets of the Sandoz Family Foundation, Parmigiani Fleurier has benefitted from a slew of acquisitions that now allow the brand to make more than 90% of its watch parts in-house. It started in 2000, when the foundation purchased watch movement gear makers, MBBS and renamed it Atokalpa. The spending spree continued for the next five years with the acquisition of case makers Les Artisans Bo\u00eetiers, bar turning machine makers Elwin, movement makers Vaucher Manufacture Fleurier, and dial makers Quadrance et Habillage.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n

It\u2019s estimated that Parmigiani Fleurier now only outsources the production of sapphire crystals and some leather straps (notably made by Hermes). It has essentially become a self-sustaining watch brand because of the Sandoz Family Foundation\u2019s strategy of building a comprehensive supply chain.\u00a0<\/span><\/p>\n

However, it\u2019s worth noting that since Parmigiani Fleurier produces watches on a relatively small scale, the Sandoz Family Foundation\u2019s Watchmaking Centre also supplies other Swiss watch brands with watchmaking components.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n

Parmigiani Fleurier Today<\/b><\/h2>\n

While Parmigiani Fleurier does not often stray too far from its high horology roots fueled by complex movements and avant-garde designs, the brand does recognize the need for simpler watches and commercially-driven models that speak to a larger audience.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n

As such, along with the Kalpa, Toric and high complications collection, Parmigiani Fleurier does also make pared down three-handers within the Tonda collection, as well as sporty motorsports-inspired chronographs within the Bugatti lineup.\u00a0<\/span><\/p>\n

In just over two decades, Parmigiani Fleurier has flourished from one watch brand stemming from Michel Parmigiani\u2019s vision into a fully-fledged horology group ready for the future of Swiss watchmaking.\u00a0<\/span><\/p>\n

\"Parmigiani<\/p>\n","protected":false},"excerpt":{"rendered":"

Let\u2019s be honest; you may not have heard of the watch brand Parmigiani Fleurier before. However that\u2019s okay because a […]<\/p>\n","protected":false},"author":2,"featured_media":35624,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2373],"tags":[],"ppma_author":[2286],"acf":[],"yoast_head":"\nThe History of Parmigiani Fleurier - Bob's Watches<\/title>\n<meta name=\"description\" content=\"Founded by a master watch restorer and backed by a wealthy pharmaceutical foundation, Parmigiani Fleurier is a fascinating brand and one you should know.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bobswatches.com\/rolex-blog\/luxury-watches\/history-parmigiani-fleurier.html\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The History of Parmigiani Fleurier - 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Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.","sameAs":["https:\/\/www.bobswatches.com","https:\/\/en.wikipedia.org\/wiki\/Bobs_Watches"]}]}},"authors":[{"term_id":2286,"user_id":2,"is_guest":0,"slug":"paul","display_name":"Paul Altieri","avatar_url":"https:\/\/secure.gravatar.com\/avatar\/d3e540a744096739cccba1e3bb39245b?s=96&d=mm&r=g","author_category":"","user_url":"https:\/\/www.bobswatches.com","last_name":"Altieri","first_name":"Paul","job_title":"","description":"Paul Altieri is a vintage and pre-owned Rolex specialist, entrepreneur, and the founder and CEO of BobsWatches.com. - the largest and most trusted name in luxury watches. He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. \r\n\r\nPaul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/35623"}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=35623"}],"version-history":[{"count":4,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/35623\/revisions"}],"predecessor-version":[{"id":42872,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/35623\/revisions\/42872"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/35624"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=35623"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=35623"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=35623"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=35623"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}