The announcement of Roger Federer’s retirement in mid-September 2022 not only marks the end of a historic chapter for tennis, but also the end of an era for one of the most iconic brand partnerships in the sports world. Since the partnership began, Federer has lifted a trophy wearing one of his Oyster Perpetual Datejust IIs no less than 73 times, and in an article published on the Rolex site, the athlete noted he was wearing one of the brand\u2019s watches when he broke the all-time Grand Slam record in 2009. <\/p>\n\n\n\n
The partnership between the Swiss superstar and the Swiss watchmaker began in 2006 when Federer signed a 10-year, $15 million dollar deal – one of the largest endorsements in sports at the time. The partnership was then renewed in 2016 with an alleged $8 million per year deal. Though there is no news yet <\/em>as to how the relationship between Federer and Rolex will change with his step back from competition, we\u2019re willing to bet that the brand will keep close ties to the champion who has become one of its modern faces (pun absolutely intended). <\/p>\n\n\n\n Not only has the partnership made Federer one of the richest athletes of all time, it has also netted him a Rolex collection that would make any timepiece lover swoon. So let\u2019s take a look at some of the best in Rolex lineup. <\/p>\n\n\n\n Click here for our Ultimate Buying Guide on Rolex Watches.<\/strong><\/a><\/p>\n\n\n\n\n\t