{"id":57436,"date":"2023-05-02T11:51:29","date_gmt":"2023-05-02T18:51:29","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=57436"},"modified":"2025-05-09T11:02:11","modified_gmt":"2025-05-09T18:02:11","slug":"why-used-rolex-outshines-new-counterpart","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html","title":{"rendered":"The Intriguing Allure: Why a Used Rolex Outshines Its New Counterpart\u00a0"},"content":{"rendered":"\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Why New Rolex Watches Can Cost Thousands Less Than Used Ones | WSJ The Economics Of\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/SPmlH9rJWgQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>In the world of luxury timepieces, few brands command as much respect and admiration as Rolex. Its iconic status, impeccable craftsmanship, and timeless design have solidified its position as a symbol of success and sophistication. However, when it comes to the question of whether a used Rolex holds more value than a new one, an intriguing debate ensues. We explore the captivating reasons why a pre-owned Rolex stands tall, and we are proud to mention that our very own CEO, Paul Altieri, and COO, Carol Altieri, were recently featured in the latest episode of <a title=\"The Wall Street Journal's The Economics Of\" href=\"https:\/\/www.wsj.com\/video\/series\/the-economics-of\/why-this-rolex-is-worth-more-used-than-new\/\" target=\"_blank\" rel=\"noopener\">The Wall Street Journal&#8217;s The Economics Of<\/a>, shedding light on this fascinating topic.&nbsp;<\/p>\n\n\n\n<p>When contemplating the purchase of a Rolex, the allure of a used timepiece should not be underestimated. The captivating blend of <a title=\"Rolex history\" href=\"https:\/\/www.bobswatches.com\/about-rolex.html\">history<\/a>, craftsmanship, rarity, design, and investment potential creates an irresistible package that surpasses the appeal of a new Rolex. As our CEO and COO recently discussed in their feature on The Wall Street Journal&#8217;s The Economics Of, the enduring value and desirability of <a href=\"https:\/\/www.bobswatches.com\/rolex\/\">pre-owned Rolex watches<\/a> continue to captivate collectors and enthusiasts worldwide. Embrace the allure and embark on a horological journey that transcends time with a used Rolex on your wrist.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the world of luxury timepieces, few brands command as much respect and admiration as Rolex. Its iconic status, impeccable [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":57437,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2275],"tags":[1751],"ppma_author":[2286],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Intriguing Allure: Why a Used Rolex Outshines Its New Counterpart\u00a0 | Bob&#039;s Watches<\/title>\n<meta name=\"description\" content=\"Discover why a used Rolex may just be the perfect choice. From its history to enduring style. The intriguing allure explores why a pre-owned Rolex can outshine the newest timepieces.\" \/>\n<meta name=\"robots\" content=\"noindex, follow\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Intriguing Allure: Why a Used Rolex Outshines Its New Counterpart\u00a0 | Bob&#039;s Watches\" \/>\n<meta property=\"og:description\" content=\"Discover why a used Rolex may just be the perfect choice. From its history to enduring style. The intriguing allure explores why a pre-owned Rolex can outshine the newest timepieces.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html\" \/>\n<meta property=\"og:site_name\" content=\"Bob&#039;s Watches\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/bobswatches\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-02T18:51:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-09T18:02:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2023\/05\/the-intriguing-allure-why-a-used-rolex-outshines.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2180\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Altieri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:site\" content=\"@bobswatches\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Paul Altieri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html\"},\"author\":{\"name\":\"Paul Altieri\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#\/schema\/person\/22b37643d599dce1a5947061baa91033\"},\"headline\":\"The Intriguing Allure: Why a Used Rolex Outshines Its New Counterpart\u00a0\",\"datePublished\":\"2023-05-02T18:51:29+00:00\",\"dateModified\":\"2025-05-09T18:02:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html\"},\"wordCount\":219,\"publisher\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2023\/05\/the-intriguing-allure-why-a-used-rolex-outshines.jpg\",\"keywords\":[\"Rolex\"],\"articleSection\":[\"Watch 101\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html\",\"url\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html\",\"name\":\"The Intriguing Allure: Why a Used Rolex Outshines Its New Counterpart\u00a0 | Bob&#039;s Watches\",\"isPartOf\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.bobswatches.com\/rolex-blog\/watch-101\/why-used-rolex-outshines-new-counterpart.html#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2023\/05\/the-intriguing-allure-why-a-used-rolex-outshines.jpg\",\"datePublished\":\"2023-05-02T18:51:29+00:00\",\"dateModified\":\"2025-05-09T18:02:11+00:00\",\"description\":\"Discover why a used Rolex may just be the perfect choice. 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His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. \r\n\r\nAlongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. 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