How 1978 Influences the Present <\/strong><\/h2>\n\n\n\n![\"How](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image-4-1024x683.jpeg\" "\\"How")
<\/figure>\n\n\n\nIn 1978, the unofficial sovereign of the world of watches became the official sponsor of the All England Lawn Tennis & Croquet Club\u2019s championships, better known as Wimbledon<\/a> due to the pretty area of London that it is situated in. <\/p>\n\n\n\nIn fact, 1978 was a big year for sports marketing altogether, and this author would venture so far as to say that Rolex\u2019s then new relationship to Wimbledon was related. In that year, ESPN was founded, a brand-new American cable channel established to show \u201call sports, all the time.\u201d For another, the term \u201csport marketing\u201d was coined by the magazine Advertising Age<\/em> in an article published that year in which sports marketing was characterized as, \u201cThe activities of consumer and industrial product and service marketers who are increasingly using sport as a promotional vehicle.\u201d Finally, as an example of how sporting events were entering the collective consciousness, video game and computer company Atari released its first home video sports game. <\/p>\n\n\n\nRolex took a plunge into the relative unknown in 1978. Today, Rolex is not known as the type of company to necessarily try out new things. So to begin a type of marketing that was only coined in that same year can well be considered radical, new, and praiseworthy. And, as it turned out, extremely successful. <\/p>\n\n\n\n
Why Sports Marketing?<\/strong><\/h2>\n\n\n\n![\"Why](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image-3-1024x682.jpeg\" "\\"Why")
<\/figure>\n\n\n\nSports transcend social, cultural, language, and even ideological barriers. Which means that brands associating themselves with sport can reach very large audiences that share a common passion without regard for the usual socio-political barriers. <\/p>\n\n\n\n
Followers and fans unite in a way thanks to the sense of community, integration, and unity that those emotionally vested in sports tend to embrace \u2013 even if they don\u2019t know that they do it. These positive emotions quite naturally pass over to an associated brand. <\/p>\n\n\n\n
Which Watches Can We Expect to see at Wimbledon 2024?<\/strong><\/h2>\n\n\n\nImmediately understanding the significance and potential of sports-related ambassadors, since 1978 Rolex has maintained a stable of tennis testimonials (which the brand calls \u201ctestimonees\u201d), including champions from the past and highly ranked contemporary players.
Roger Federer, often called one of the greatest tennis players of all time, has been associated with Rolex since 2001. By his retirement in 2022, he had won 20 Grand Slam titles, including a record eight at Wimbledon. Roger Federer’s Rolex collection<\/a> is renowned for its elegance and includes some of the brand’s most iconic models. He will likely be present at Wimbledon 2024, especially given the recent premiere of the Amazon Prime documentary “Federer: Twelve Final Days<\/em>” on June 20, 2024. This Rolex-sponsored documentary follows the emotional last 12 days of this supremely elegant player’s career. <\/p>\n\n\n\nThe roster of current players is large: Rolex not only wears the crown in the watch industry, but also on the professional tennis circuit. The “testimonee” professionals receive a “budget” with which they can choose watches, so they have several, and they almost always wear the most recent models. Here are some of the players and their watches who we might see during the Wimbledon fortnight. <\/p>\n\n\n\n![\"Wimbledon](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image.jpeg\" "\\"Wimbledon")
<\/figure>\n\n\n\nFresh off his French Open 2024 championship, current defending champion at Wimbledon Carlos Alcaraz, who tends to favor sportier looks, wore the Rolex Daytona<\/a>, specifically the Rolex 116519<\/a> from 2021 with meteorite dial on a reinforced rubber Oysterflex bracelet to hoist the Coupe des Mousquetaires trophy in Paris. We may see this interesting timepiece again during the English fortnight. <\/p>\n\n\n\n![\"Iga](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image-7-1024x683.jpeg\" "\\"Iga")
<\/figure>\n\n\n\nIga \u015awi\u0105tek, women\u2019s world number one, often wears a Rolex Datejust<\/a> and seems to especially like the variation with purple dial and a diamond-encrusted IX but was seen after her Indian Wells championship wearing a 1908. Hoisting her trophy at the 2024 French Open, however, she appeared to be wearing a Rolex Lady-Datejust<\/a> with light-colored dial in a 28 mm case. Which of these beauties will she sport at the All England Lawn Club?\u00a0<\/p>\n\n\n\n![\"Jannik](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image-6-1024x768.jpeg\" "\\"Jannik")
<\/figure>\n\n\n\nWorld number one Jannik Sinner, Australian Open 2024 champion, obviously has refined taste: the watch he was spotted wearing after his Melbourne win and during the French Open 2024 is the Rolex Submariner Date<\/a>, but not the most recent edition. His is Rolex Reference 116610<\/a>, the first Submariner with a scratchproof ceramic bezel. In a 40 mm steel case, black dial, and stainless bracelet, it was discontinued in 2021 after the introduction of the nearly identical Rolex 124060<\/a> in 2020. <\/p>\n\n\n\n![\"Dane](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image-1-1024x410.jpeg\" "\\"Dane")
<\/figure>\n\n\n\nThe up-and-coming Dane Holger Rune, world-ranked number 15, has been a Rolex ambassador since early 2023; he seems to have taken a recent shine to the Rolex Day-Date 40<\/a> in rose gold with olive-green dial and this author thinks we\u2019ll see it, too. <\/p>\n\n\n\nSeeded second at Wimbledon, American sensation Coco Gauff<\/a> has been wearing the Rolex Oyster Perpetual<\/a>, even as she raised the winner\u2019s trophy at the U.S. Open 2023. Media darling Taylor Fritz, also American, prefers the Daytona, and his current selection includes Reference 126503-001, a two-tone chronograph in stainless steel and yellow gold with a yellow gold bezel. With yellow gold making a serious comeback among Gen Z, his choice isn\u2019t entirely surprising, and it may make another appearance in England. <\/p>\n\n\n\n![\"Stefanos](\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/image-2-1024x682.jpeg\")
<\/figure>\n\n\n\nThe poetic Greek player Stefanos Tsitsipas also prefers a sporty look and has been spotted frequently wearing the Rolex 126500<\/a>. This watch is a stunning example of a Rolex Daytona stainless-steel<\/a> chronograph with white dial and ceramic bezel on a stainless-steel bracelet. This will also likely be his choice at Wimbledon 2024. <\/p>\n","protected":false},"excerpt":{"rendered":"What is it about Wimbledon that means a winner here becomes a part of history? For one, it is Wimbledon’s […]<\/p>\n","protected":false},"author":2,"featured_media":62336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2374],"tags":[],"ppma_author":[2378],"acf":[],"yoast_head":"\n
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He is widely considered a pioneer in the industry for bringing transparency and innovation to a once-considered stagnant industry. His experience spans over 35 years and he has been published in numerous publications including Forbes, The NY Times, WatchPro, and Fortune Magazine. Paul is committed to staying up-to-date with the latest research and developments in the watch industry and e-commerce, and regularly engages with other professionals in the industry. He is a member of the IWJG, the AWCI and a graduate of the GIA. Alongside running the premier retailer of pre-owned Rolex watches, Paul is a prominent Rolex watch collector himself amassing one of the largest private collections of rare timepieces. In an interview with the WSJ lifestyle\/fashion editor Christina Binkley, Paul opened his vault to display his extensive collection of vintage Rolex Submariners and Daytonas. Paul Altieri is a trusted and recognized authority in the watch industry with a proven track record of expertise, professionalism, and commitment to excellence.","sameAs":["https:\/\/www.bobswatches.com","https:\/\/en.wikipedia.org\/wiki\/Bobs_Watches"]}]}},"authors":[{"term_id":2378,"user_id":0,"is_guest":1,"slug":"elizabeth-doerr","display_name":"Elizabeth Doerr","avatar_url":{"url":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/Author-1.png","url2x":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/Author-1.png"},"author_category":"","user_url":"","last_name":"Doerr","first_name":"Elizabeth","job_title":"","description":"Elizabeth Doerr has dedicated most of her waking hours to mechanical watches since 1991. An eight-time Grand Prix d\u2019Horlogerie de Gen\u00e8ve juror, current GPHG Academy member, and part of the FHH Cultural Council, Elizabeth has regularly contributed to numerous high-quality publications all over the world. She is also the author of two books: 2010\u2019s 12 Faces of Time and 2015\u2019s Bridging Art and Mechanics: The Unabridged Story of Corum\u2019s Golden Bridge."}],"_links":{"self":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/62323"}],"collection":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/comments?post=62323"}],"version-history":[{"count":12,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/62323\/revisions"}],"predecessor-version":[{"id":64946,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/posts\/62323\/revisions\/64946"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media\/62336"}],"wp:attachment":[{"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/media?parent=62323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/categories?post=62323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/tags?post=62323"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/www.bobswatches.com\/rolex-blog\/wp-json\/wp\/v2\/ppma_author?post=62323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/figure>\n\n\n\nIn 1978, the unofficial sovereign of the world of watches became the official sponsor of the All England Lawn Tennis & Croquet Club\u2019s championships, better known as Wimbledon<\/a> due to the pretty area of London that it is situated in. <\/p>\n\n\n\n In fact, 1978 was a big year for sports marketing altogether, and this author would venture so far as to say that Rolex\u2019s then new relationship to Wimbledon was related. In that year, ESPN was founded, a brand-new American cable channel established to show \u201call sports, all the time.\u201d For another, the term \u201csport marketing\u201d was coined by the magazine Advertising Age<\/em> in an article published that year in which sports marketing was characterized as, \u201cThe activities of consumer and industrial product and service marketers who are increasingly using sport as a promotional vehicle.\u201d Finally, as an example of how sporting events were entering the collective consciousness, video game and computer company Atari released its first home video sports game. <\/p>\n\n\n\n Rolex took a plunge into the relative unknown in 1978. Today, Rolex is not known as the type of company to necessarily try out new things. So to begin a type of marketing that was only coined in that same year can well be considered radical, new, and praiseworthy. And, as it turned out, extremely successful. <\/p>\n\n\n\n Sports transcend social, cultural, language, and even ideological barriers. Which means that brands associating themselves with sport can reach very large audiences that share a common passion without regard for the usual socio-political barriers. <\/p>\n\n\n\n Followers and fans unite in a way thanks to the sense of community, integration, and unity that those emotionally vested in sports tend to embrace \u2013 even if they don\u2019t know that they do it. These positive emotions quite naturally pass over to an associated brand. <\/p>\n\n\n\n Immediately understanding the significance and potential of sports-related ambassadors, since 1978 Rolex has maintained a stable of tennis testimonials (which the brand calls \u201ctestimonees\u201d), including champions from the past and highly ranked contemporary players. The roster of current players is large: Rolex not only wears the crown in the watch industry, but also on the professional tennis circuit. The “testimonee” professionals receive a “budget” with which they can choose watches, so they have several, and they almost always wear the most recent models. Here are some of the players and their watches who we might see during the Wimbledon fortnight. <\/p>\n\n\n\n Fresh off his French Open 2024 championship, current defending champion at Wimbledon Carlos Alcaraz, who tends to favor sportier looks, wore the Rolex Daytona<\/a>, specifically the Rolex 116519<\/a> from 2021 with meteorite dial on a reinforced rubber Oysterflex bracelet to hoist the Coupe des Mousquetaires trophy in Paris. We may see this interesting timepiece again during the English fortnight. <\/p>\n\n\n\n Iga \u015awi\u0105tek, women\u2019s world number one, often wears a Rolex Datejust<\/a> and seems to especially like the variation with purple dial and a diamond-encrusted IX but was seen after her Indian Wells championship wearing a 1908. Hoisting her trophy at the 2024 French Open, however, she appeared to be wearing a Rolex Lady-Datejust<\/a> with light-colored dial in a 28 mm case. Which of these beauties will she sport at the All England Lawn Club?\u00a0<\/p>\n\n\n\n World number one Jannik Sinner, Australian Open 2024 champion, obviously has refined taste: the watch he was spotted wearing after his Melbourne win and during the French Open 2024 is the Rolex Submariner Date<\/a>, but not the most recent edition. His is Rolex Reference 116610<\/a>, the first Submariner with a scratchproof ceramic bezel. In a 40 mm steel case, black dial, and stainless bracelet, it was discontinued in 2021 after the introduction of the nearly identical Rolex 124060<\/a> in 2020. <\/p>\n\n\n\n The up-and-coming Dane Holger Rune, world-ranked number 15, has been a Rolex ambassador since early 2023; he seems to have taken a recent shine to the Rolex Day-Date 40<\/a> in rose gold with olive-green dial and this author thinks we\u2019ll see it, too. <\/p>\n\n\n\n Seeded second at Wimbledon, American sensation Coco Gauff<\/a> has been wearing the Rolex Oyster Perpetual<\/a>, even as she raised the winner\u2019s trophy at the U.S. Open 2023. Media darling Taylor Fritz, also American, prefers the Daytona, and his current selection includes Reference 126503-001, a two-tone chronograph in stainless steel and yellow gold with a yellow gold bezel. With yellow gold making a serious comeback among Gen Z, his choice isn\u2019t entirely surprising, and it may make another appearance in England. <\/p>\n\n\n\n The poetic Greek player Stefanos Tsitsipas also prefers a sporty look and has been spotted frequently wearing the Rolex 126500<\/a>. This watch is a stunning example of a Rolex Daytona stainless-steel<\/a> chronograph with white dial and ceramic bezel on a stainless-steel bracelet. This will also likely be his choice at Wimbledon 2024. <\/p>\n","protected":false},"excerpt":{"rendered":" What is it about Wimbledon that means a winner here becomes a part of history? For one, it is Wimbledon’s […]<\/p>\n","protected":false},"author":2,"featured_media":62336,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2374],"tags":[],"ppma_author":[2378],"acf":[],"yoast_head":"\nWhy Sports Marketing?<\/strong><\/h2>\n\n\n\n
<\/figure>\n\n\n\nWhich Watches Can We Expect to see at Wimbledon 2024?<\/strong><\/h2>\n\n\n\n
Roger Federer, often called one of the greatest tennis players of all time, has been associated with Rolex since 2001. By his retirement in 2022, he had won 20 Grand Slam titles, including a record eight at Wimbledon. Roger Federer’s Rolex collection<\/a> is renowned for its elegance and includes some of the brand’s most iconic models. He will likely be present at Wimbledon 2024, especially given the recent premiere of the Amazon Prime documentary “Federer: Twelve Final Days<\/em>” on June 20, 2024. This Rolex-sponsored documentary follows the emotional last 12 days of this supremely elegant player’s career. <\/p>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n<\/figure>\n\n\n\n