{"id":67097,"date":"2025-08-04T13:53:26","date_gmt":"2025-08-04T20:53:26","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=67097"},"modified":"2026-01-05T13:05:03","modified_gmt":"2026-01-05T21:05:03","slug":"trump-tariff-news-swiss-watches","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/editorial\/trump-tariff-news-swiss-watches.html","title":{"rendered":"Trump&#8217;s Tariffs on Swiss Watches: Rolex Prices Set to Rise"},"content":{"rendered":"\n<p>The luxury watch world received a seismic shock this week as the U.S. government announced a dramatic escalation in trade tensions with Switzerland, imposing a sweeping 39% tariff on Swiss imports that will fundamentally reshape how Americans buy <a href=\"https:\/\/www.bobswatches.com\/luxury-watches\/\" title=\"luxury watches\">luxury watches<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key Takeaways<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/02\/imresizer-1708982315255-1024x683.jpg\" alt=\"Rolex Watches - Trump's Tariffs on Swiss Watches\" class=\"wp-image-60442\" title=\"Rolex Watches - Trump's Tariffs on Swiss Watches\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/02\/imresizer-1708982315255-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/02\/imresizer-1708982315255-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/02\/imresizer-1708982315255-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/02\/imresizer-1708982315255-1536x1024.jpg 1536w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/02\/imresizer-1708982315255.jpg 1582w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>What&#8217;s Happening:<\/strong> The U.S. government has imposed a <strong>new 39% tariff on all Swiss imports<\/strong>, including luxury watches,<strong> effective August 7, 2025<\/strong>.<\/p>\n\n\n\n<p><strong>The Impact:<\/strong> Expect significant price increases on new Swiss watches at authorized dealers. Industry analysts predict a <strong>12-14% increase<\/strong> in retail prices if brands pass the full cost to consumers.<\/p>\n\n\n\n<p><strong>Why It&#8217;s Happening:<\/strong> The tariff stems from a <strong>U.S.-cited $38.5 billion trade deficit with Switzerland<\/strong> and the failure to reach a new trade agreement.<\/p>\n\n\n\n<p><strong>What It Means for You:<\/strong><\/p>\n\n\n\n<ul>\n<li><strong>New Buyers:<\/strong> Purchasing a new Swiss watch will become substantially more expensive. A watch costing <strong>$10,000 today could cost over $11,200<\/strong> after August 7.<\/li>\n\n\n\n<li><strong>Current Owners:<\/strong> The value of your existing Swiss watches on the secondary market is <strong>likely to increase<\/strong> due to rising prices for new models.<\/li>\n\n\n\n<li><strong>The Market Reaction:<\/strong> Demand for pre-owned Swiss watches is <strong>expected to spike<\/strong> as buyers seek alternatives to higher-priced new inventory.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A Tariff Shock to the Watch World<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/07\/rolex-daytona-le-mans-1-1024x683.jpg\" alt=\"Rolex Daytona Le mans Swiss Watch\" class=\"wp-image-67039\" title=\"Rolex Daytona Le mans Swiss Watch\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/07\/rolex-daytona-le-mans-1-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/07\/rolex-daytona-le-mans-1-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/07\/rolex-daytona-le-mans-1-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/07\/rolex-daytona-le-mans-1-1536x1024.jpg 1536w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/07\/rolex-daytona-le-mans-1.jpg 1900w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The announcement represents a <strong>dramatic escalation from the previous 10% tariff rate<\/strong>, a nearly four-fold increase that has sent shockwaves through the luxury watch industry. This isn&#8217;t a gradual adjustment; it&#8217;s a seismic shift that takes effect Thursday, August 7, 2025, applying to all watches imported after that date.<\/p>\n\n\n\n<p>The tariff functions like a guided missile aimed squarely at Switzerland&#8217;s most prestigious exports. While the order technically affects many Swiss goods, luxury watches represent one of the highest-value targets, as pharmaceuticals and financial services remain largely excluded from the new measures.<\/p>\n\n\n\n<p>&#8220;Rolex watches have long been symbols of craftsmanship and controlled scarcity. With the new tariff, we may not just see higher prices, we may see fewer watches, period,&#8221; said Paul Altieri, Founder &amp; CEO of Bob&#8217;s Watches.<\/p>\n\n\n\n<p>The timing couldn&#8217;t be more critical for the industry. With Watches &amp; Wonders still fresh in collectors&#8217; minds and brands preparing their fall inventory shipments, the August 7 deadline has created a frantic race to import stock before the hammer falls.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Behind the Headlines: The Diplomatic Breakdown<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/12\/diamond-rolex-day-date-blue-dial-1024x682.jpg\" alt=\"Swiss Watch Rolex Day-Date\" class=\"wp-image-65849\" title=\"Swiss Watch Rolex Day-Date\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/12\/diamond-rolex-day-date-blue-dial-1024x682.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/12\/diamond-rolex-day-date-blue-dial-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/12\/diamond-rolex-day-date-blue-dial-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/12\/diamond-rolex-day-date-blue-dial-1536x1024.jpg 1536w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/12\/diamond-rolex-day-date-blue-dial.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Understanding this tariff requires looking beyond the headlines to the complex trade relationship between these two nations. The official U.S. position centers on a <strong>staggering $38.5 billion trade deficit with Switzerland<\/strong>, a figure that has grown consistently over the past decade as American appetite for Swiss luxury goods has soared.<\/p>\n\n\n\n<p>Switzerland&#8217;s response has been one of bewilderment and frustration. <a href=\"https:\/\/www.seco.admin.ch\/seco\/en\/home\/Aussenwirtschaftspolitik_Wirtschaftliche_Zusammenarbeit\/Wirtschaftsbeziehungen\/warenhandel\/aufhebung_industriezoelle.html\" title=\"Swiss trade officials point to their elimination of industrial tariffs in 2024\" target=\"_blank\" rel=\"noopener\">Swiss trade officials point to their elimination of industrial tariffs in 2024<\/a> as evidence of good-faith efforts to level the playing field. They argue that reciprocity concerns are unfounded when Switzerland has already opened its markets more broadly than the U.S. has reciprocated.<\/p>\n\n\n\n<p>Perhaps most revealing is what happened behind closed doors during the final negotiations. Sources close to the talks indicate that Swiss negotiators believed they were on the verge of securing a modest 10-15% tariff increase, a figure both sides could live with. However, a last-minute call between heads of state reportedly resulted in the surprise 39% figure, leaving negotiators scrambling to understand what had gone wrong.<\/p>\n\n\n\n<p>This diplomatic miscalculation now threatens to reshape not just trade relations, but the entire landscape of luxury watch retail in America.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Bottom Line: How 39% Impacts Your Wallet<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"781\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/rolex-daytona-126500-stainless-steel-black-dial-1024x781.jpg\" alt=\"Rolex Daytona Watch 126500 Made in Switzerland\" class=\"wp-image-62748\" title=\"Rolex Daytona Watch 126500 Made in Switzerland\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/rolex-daytona-126500-stainless-steel-black-dial-1024x781.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/rolex-daytona-126500-stainless-steel-black-dial-300x229.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/rolex-daytona-126500-stainless-steel-black-dial-768x586.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/rolex-daytona-126500-stainless-steel-black-dial-1536x1172.jpg 1536w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2024\/07\/rolex-daytona-126500-stainless-steel-black-dial.jpg 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Rolex Daytona watch<\/figcaption><\/figure>\n\n\n\n<p>The mathematics of this tariff are stark and immediate. For consumers, the question isn&#8217;t whether prices will rise. It&#8217;s by how much and how quickly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For New Watch Buyers<\/strong><\/h3>\n\n\n\n<p>The impact on retail pricing will vary by brand strategy, but our analysis of current market prices reveals the stark reality facing buyers. Based on Bob&#8217;s Watches&#8217; comprehensive tracking of authorized dealer pricing, here&#8217;s what the tariff means for popular models:<\/p>\n\n\n\n<figure class=\"wp-block-table\">\t<div class=\"container-xl pt-4\">\n\t\t\t<div class=\"row\">\n\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t<div class=\"container-fluid px-4 px-xl-5 py-4 rounded mb-4 shadow\" style=\"background-color: var(--color-white);\">\n\t\t\t\t\t\t<div class=\"table-responsive\">\n\t\t\t\t\t\t\t<table class=\"serialNumbers table table-striped\"><tbody><tr><td><strong>Watch Model<\/strong><\/td><td><strong>Current Price<\/strong><\/td><td><strong>Projected Price (Post-Tariff)<\/strong><\/td><td><strong>Price Increase<\/strong><\/td><\/tr><tr><td>Omega Speedmaster Professional<\/td><td>$7,000<\/td><td>$7,840<\/td><td>+$840<\/td><\/tr><tr><td>Tudor Black Bay 58<\/td><td>$3,975<\/td><td>$4,470<\/td><td>+$495<\/td><\/tr><tr><td>Breitling Navitimer B01<\/td><td>$9,900<\/td><td>$11,080<\/td><td>+$1,180<\/td><\/tr><tr><td>Oris Aquis Date<\/td><td>$2,400<\/td><td>$2,680<\/td><td>+$280<\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div><\/figure>\n\n\n\n<p>These projections assume brands <strong>pass through approximately 75% of the tariff cost to consumers<\/strong>, which our industry sources suggest is the most likely scenario. The remaining 25% would be absorbed through reduced margins or operational efficiencies.<\/p>\n\n\n\n<p>Brands face an uncomfortable choice: absorb the additional cost and sacrifice already-thin margins, or pass the burden to consumers who are already dealing with years of price increases. Industry insiders suggest most brands will opt for the latter, meaning consumers will bear the full brunt of this trade dispute.<\/p>\n\n\n\n<p>The timing compounds the challenge. Many popular models already command waiting lists, and this price increase could push certain Swiss watches beyond the reach of middle-market consumers who have historically formed the backbone of the industry&#8217;s growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For Existing Collectors<\/strong><\/h3>\n\n\n\n<p>If you currently own Swiss watches, this news represents an unexpected windfall. Your collection just became measurably more valuable overnight. As the price of new watches in the primary market climbs, <strong>secondary market values for identical models inevitably follow<\/strong>.<\/p>\n\n\n\n<p>This phenomenon has already begun in anticipation of the tariff. Pre-owned dealers report increased inquiries about current inventory values, and some collectors are exploring strategic sales before the market fully adjusts to new pricing realities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>For the Watch Industry<\/strong><\/h3>\n\n\n\n<p>The industry itself faces its most significant disruption in decades. Major players like <a href=\"https:\/\/www.bobswatches.com\/rolex\/\" title=\"Rolex\">Rolex<\/a>, <a href=\"https:\/\/www.bobswatches.com\/patek-philippe\/\" title=\"Patek Philippe\">Patek Philippe<\/a>, <a href=\"https:\/\/www.bobswatches.com\/omega\/\" title=\"OMEGA\">OMEGA<\/a>, and the entire Swatch Group must now recalibrate their U.S. strategies. Some may explore shifting production to non-Swiss facilities, while others might prioritize different markets entirely.<\/p>\n\n\n\n<p>Authorized dealers are scrambling to import maximum inventory before August 7, creating short-term cash flow pressures and storage challenges. Many are already adjusting their ordering patterns and reconsidering floor plan financing arrangements.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Pre-Owned Market: A New Epicenter<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/05\/rolex-oyster-perpetual-31-277200-1024x683.jpg\" alt=\"pre-owned rolex oyster perpetual swiss made watch\" class=\"wp-image-66651\" title=\"Pre-Owned Rolex Oyster Perpetual Swiss Made Watch\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/05\/rolex-oyster-perpetual-31-277200-1024x683.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/05\/rolex-oyster-perpetual-31-277200-300x200.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/05\/rolex-oyster-perpetual-31-277200-768x512.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/05\/rolex-oyster-perpetual-31-277200-1536x1025.jpg 1536w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2025\/05\/rolex-oyster-perpetual-31-277200-2048x1366.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>This tariff has thrust the <a href=\"https:\/\/www.bobswatches.com\/luxury-watches\/luxury-watch-market-guide\" title=\"pre-owned watch market\">pre-owned watch market<\/a> into the spotlight as never before. With new Swiss watches becoming substantially more expensive, savvy buyers are pivoting toward pre-owned alternatives that avoid the tariff entirely.<\/p>\n\n\n\n<p>The benefits for buyers are compelling: access to the same watches without tariff-inflated pricing, potentially better value propositions, and immediate availability without waiting lists. However, this surge in demand creates its own challenges.<\/p>\n\n\n\n<p>Popular pre-owned models, particularly recent Rolex sports watches like the <a href=\"https:\/\/www.bobswatches.com\/rolex-submariner-1.html\" title=\"Submariner\">Submariner<\/a> and <a href=\"https:\/\/www.bobswatches.com\/rolex-gmt-master-ii-1.html\" title=\"GMT-Master II\">GMT-Master II<\/a>, Patek Philippe complications, and limited editions, are likely to see rapid price appreciation as demand outstrips supply.<\/p>\n\n\n\n<p>This shift also elevates the importance of dealer reputation and authentication services. As more buyers enter the pre-owned market for the first time, the need for trusted partners who can guarantee authenticity and condition becomes paramount.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What Happens Next?<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"616\" src=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/10\/Rolex-submariner-vs-Explorer-II-1024x616.jpg\" alt=\"Rolex Submariner and Rolex Explorer II Swiss Made Luxury Watches\" class=\"wp-image-54051\" title=\"Rolex Submariner and Rolex Explorer II Swiss Made Luxury Watches\" srcset=\"https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/10\/Rolex-submariner-vs-Explorer-II-1024x616.jpg 1024w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/10\/Rolex-submariner-vs-Explorer-II-300x181.jpg 300w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/10\/Rolex-submariner-vs-Explorer-II-768x462.jpg 768w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/10\/Rolex-submariner-vs-Explorer-II-1536x924.jpg 1536w, https:\/\/www.bobswatches.com\/rolex-blog\/wp-content\/uploads\/2019\/10\/Rolex-submariner-vs-Explorer-II-2048x1233.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The road ahead remains uncertain, with several scenarios playing out simultaneously. The decisions made in the coming weeks could permanently alter how Americans buy Swiss watches for years to come.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Last-Minute Diplomacy<\/strong><\/h3>\n\n\n\n<p>Swiss government officials continue pushing for negotiations before the August 7 deadline. While diplomatic sources suggest these efforts face long odds, the potential for a modified agreement or delayed implementation cannot be entirely dismissed. However, industry participants are planning as if the tariff will take effect as scheduled.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Brand Strategies<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.bobswatches.com\/rolex-blog\/luxury-watches\/best-swiss-watch-brands.html\" title=\"Major Swiss watch manufacturers\">Major Swiss watch manufacturers<\/a> are actively exploring contingency plans. Some may reallocate inventory toward European and Asian markets where Swiss watches face no additional barriers. Others are considering shifting certain production lines to facilities outside Switzerland, though such moves would take years to implement meaningfully.<\/p>\n\n\n\n<p>Pricing strategies will vary significantly. Premium brands with strong pricing power may pass through the full tariff cost, while volume-oriented manufacturers might absorb portions of the increase to maintain market position.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Long-Term Market Evolution<\/strong><\/h3>\n\n\n\n<p>This tariff could permanently alter American watch buying patterns. Increased interest in non-Swiss alternatives seems inevitable as price-conscious consumers explore options.&nbsp;<\/p>\n\n\n\n<p>The secondary market&#8217;s enhanced prominence may also prove lasting. If consumers become more comfortable with pre-owned purchases during this disruption, it could accelerate the market&#8217;s maturation and sophistication.<\/p>\n\n\n\n<p>The Swiss watch tariff represents more than a trade policy adjustment. It&#8217;s a fundamental reshaping of the American luxury watch landscape. Whether you&#8217;re <a href=\"https:\/\/www.bobswatches.com\/rolex-blog\/editorial\/purchase-first-watch.html\" title=\"looking to buy your first luxury watch\">looking to buy your first luxury watch<\/a>, building a collection, or working in the industry, understanding these changes will be crucial for navigating the market ahead.<\/p>\n\n\n\n<bui-accordion faq-schema>\n          <bui-accordion-item open header=\"How much more will a Swiss watch cost after the tariff?\">\n           Expect retail price increases of 12-14% on new models if brands pass the full tariff cost to consumers.\n          <\/bui-accordion-item>\n          <bui-accordion-item open header=\"Does the tariff apply to watches already in the U.S.?\">\n            No, the tariff only applies to goods imported after August 7, 2025. This is precisely why the pre-owned market has become so attractive.\n          <\/bui-accordion-item>\n          <bui-accordion-item open header=\"Which watch brands are affected?\">\n            All brands produced in Switzerland, including Rolex, Patek Philippe, Audemars Piguet, OMEGA, Tudor, Breitling, Oris, and all Swatch Group brands.\n          <\/bui-accordion-item>\n          <bui-accordion-item open header=\"Is now a bad time to buy a Swiss watch?\">\n           It&#8217;s an excellent time to buy a pre-owned Swiss watch or a new one already in the country. However, it&#8217;s challenging to purchase new watches requiring importation after the deadline.\n          <\/bui-accordion-item>\n\t  <bui-accordion-item open header=\"Will this tariff be permanent?\">\n            Trade policies can change with diplomatic negotiations or shifts in political leadership, but planning for a sustained period under these rules appears prudent.\n          <\/bui-accordion-item>\n\t  <bui-accordion-item open header=\"How does this compare to other luxury goods tariffs?\">\n            At 39%, this represents one of the highest luxury goods tariffs in recent memory, significantly exceeding typical rates on comparable products.\n          <\/bui-accordion-item>\n<\/bui-accordion>\n","protected":false},"excerpt":{"rendered":"<p>The luxury watch world received a seismic shock this week as the U.S. government announced a dramatic escalation in trade [&hellip;]<\/p>\n","protected":false},"author":80,"featured_media":66580,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2374],"tags":[],"ppma_author":[2307],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trump&#039;s Tariffs on Swiss Watches: Rolex Prices Set to Rise<\/title>\n<meta name=\"description\" content=\"The U.S. imposed a 39% tariff on Swiss watches effective August 7, 2025. 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