{"id":6863,"date":"2015-10-14T01:11:21","date_gmt":"2015-10-14T08:11:21","guid":{"rendered":"https:\/\/www.bobswatches.com\/rolex-blog\/?p=6863"},"modified":"2024-02-27T11:25:38","modified_gmt":"2024-02-27T19:25:38","slug":"touch-down","status":"publish","type":"post","link":"https:\/\/www.bobswatches.com\/rolex-blog\/breaking-news\/touch-down.html","title":{"rendered":"Touch Down!"},"content":{"rendered":"

Tom Brady joins the TAG Heuer family as their latest brand ambassador.<\/em><\/p>\n

Four-time Super Bowl Champion, Tom Brady, has just been announced as the latest brand ambassador for the Swiss Avant-Garde watchmaker, TAG Heuer.<\/p>\n

\"TAG<\/a>
TAG Heuer’s new ambassador Tom Brady.\u00a0(credit: Tag Heuer)<\/figcaption><\/figure>\n

The Big Announcement<\/h2>\n

The announcement was made during the official launch of the Carrera – Heuer 01 timepiece in New York City on Tuesday night where the President of the LVMH Group Watch Division and CEO of TAG Heuer, Jean-Claude Biver, surprised the attendees by officially introducing the new partnership with the New England Patriots\u2019 star quarterback. Rumors are circling that the deal involved over $2 million dollars to sign plus a small stake in the company.<\/p>\n

Commenting on the evening\u2019s big news, Mr. Biver stated, “We are thrilled to have Tom\u00a0 Brady as a representative of TAG Heuer and are looking forward to taking part in the beloved tradition of American football. Tom embodies the principals of perseverance, strength, and illustrates an unwavering commitment to excellence in the face of pressure. He personifies the #Don’tCrackUnderPressure mindset.”<\/p>\n

\"TAG<\/a>
Brady receives a Carrera from Tag Heuer.\u00a0(credit: Tag Heuer)<\/figcaption><\/figure>\n

Tom Brady Rocks The Carrera<\/h2>\n

Mr. Brady, clearly showing his excitement about the new venture, added, “I am thrilled to be part of the TAG ambassador team. I have always admired the craftsmanship of a luxury timepiece and the new Carerra 1 is no exception. The first nice watch I purchased was a TAG. So, it looks like I’ve now come full circle with this admired company”.<\/p>\n

\"NEW<\/a>
Jean-Claude Biver (R) and Tom Brady announces Tom Brady as the new brand ambassador. (credit: Tag Heuer)<\/figcaption><\/figure>\n

During the course of the evening, Mr. Brady himself presented the Carrera – Heuer 01, the first of a new collection that will feature a new case, construction, design and caliber.<\/p>\n

A Big Heart<\/h2>\n

Also joining in on the festivities were\u00a0actress Molly Sims, who was the MC for the event, and DJ Eve, who provided the entertainment. Guests were treated to watching Mr. Brady do what he does best \u2013 throw footballs. The throwing of the autographed footballs was to raise money for Best Buddies, a charity that helps those who suffer from intellectual and developmental disabilities to develop social, leadership and employment skills.<\/p>\n

\"Tom<\/a>
Tom Brady throwing signed footballs to raise money for the Best Buddies charity.\u00a0(credit: Tag Heuer)<\/figcaption><\/figure>\n

A lucky few that were in attendance that night managed to take home a football as a very special keepsake.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tom Brady joins the TAG Heuer family as their latest brand ambassador. Four-time Super Bowl Champion, Tom Brady, has just been announced as the latest brand ambassador for the Swiss Avant-Garde watchmaker, TAG Heuer.<\/p>\n","protected":false},"author":2,"featured_media":6864,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"ep_exclude_from_search":false,"footnotes":""},"categories":[2150],"tags":[],"ppma_author":[2286],"acf":[],"yoast_head":"\nA Touch Down Dance For Tom Brady Partnering With Tag Heuer - Bob's Watches<\/title>\n<meta name=\"description\" content=\"Tom Brady partners with Tag Heuer. Whether this is will be a right move for the company or not, we will see in the near future. 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